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I'm Andrew Shane, a senior communications, marketing and brand executive with over 19 years of experience leading creative, cross-platform strategies and campaigns. I build iconic brands, drive press engagement and create high-impact initiatives that adapt to the evolving media landscape. I'm based in Los Angeles with strong ties to Boston and enjoy mentoring teams, partnerships and influencer collaborations that move audiences and brands forward.…I'm Andrew Shane, a senior communications, marketing and brand executive with over 19 years of experience leading creative, cross-platform strategies and campaigns. I build iconic brands, drive press engagement and create high-impact initiatives that adapt to the evolving media landscape. I'm based in Los Angeles with strong ties to Boston and enjoy mentoring teams, partnerships and influencer collaborations that move audiences and brands forward.

Andrew Shane

Brand Strategist, Marketing Strategist, Content Producer, +2

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I'm Andrew Shane, a senior communications, marketing and brand executive with over 19 years of experience leading creative, cross-platform strategies and campaigns. I build iconic brands, drive press engagement and create high-impact initiatives that adapt to the evolving media landscape. I'm based in Los Angeles with strong ties to Boston and enjoy mentoring teams, partnerships and influencer collaborations that move audiences and brands forward.…I'm Andrew Shane, a senior communications, marketing and brand executive with over 19 years of experience leading creative, cross-platform strategies and campaigns. I build iconic brands, drive press engagement and create high-impact initiatives that adapt to the evolving media landscape. I'm based in Los Angeles with strong ties to Boston and enjoy mentoring teams, partnerships and influencer collaborations that move audiences and brands forward.

Available to hire

I’m Andrew Shane, a senior communications, marketing and brand executive with over 19 years of experience leading creative, cross-platform strategies and campaigns. I build iconic brands, drive press engagement and create high-impact initiatives that adapt to the evolving media landscape.

I’m based in Los Angeles with strong ties to Boston and enjoy mentoring teams, partnerships and influencer collaborations that move audiences and brands forward.

Skills

Branding

Copywriting

Podcast Production

Experience Level

Branding

Expert

Copywriting

Expert

Podcast Production

Expert

Language

English

Fluent

Work Experience

Founder at Shane Communications

January 1, 2024 - Present

Providing strategy, communications insight, branding, marketing and media guidance for clients across entertainment, digital media, hospitality, real estate, event planning, awards submissions, podcast promotions and UX design. Leverages high-end entertainment talent for multiple digital and social media properties; guides brands to showcase products, campaigns and executives to attract high-end press engagement; manages large-scale external graphic, UX and marketing efforts under expert supervision.

Senior Vice President, Communications, Brand and Marketing at Ranker

November 1, 2023 - October 24, 2025

Executive in charge of all internal and external communications; secured high-profile entertainment and influencer talent for Ranker-owned digital properties, enabling the creation and supervision of the Ranker Studios digital brand; built and supervised a team of 11 direct reports across communications, marketing, research and content creation; managed branding across social platforms; transformed media production to attract press engagement; managed marketing campaigns including OOH, digital and events.

Vice President, Communications at CONAN / Conaco Productions / Team Coco

December 1, 2019 - October 24, 2025

Lead executive in expanding the CONAN brand across media; developed corporate communications strategies for Conan O’Brien, Andy Richter, Executive Producer Jeff Ross and Conaco President David Kissinger; led press and social media for the podcast 'Conan O’Brien Needs A Friend' and Team Coco digital; directed charitable contributions, appearances and logistics for the executive team; established daily distribution with reporters/bloggers to keep Conan clips and press materials at the forefront; managed major events and campaigns including launches for Conan on TBS and collaborations with Turner networks.

Senior Press Manager at NBC Universal Entertainment Publicity

July 1, 2010 - October 24, 2025

Managed press campaigns for NBC primetime series across scripted, unscripted and Late Night programming; built extensive relationships with media outlets; led coverage for shows such as American Gladiators, Last Comic Standing, Community, Last Call with Carson Daly, Late Night with Conan O’Brien and The Tonight Show with Conan O’Brien; collaborated with programming and marketing to maximize exposure of series.

Executive Assistant to Head of Publicity at NBC Universal Entertainment Publicity

January 1, 2007 - October 24, 2025

Managed office operations for the head of national publicity; provided input on high-level calls; supported NBCU executives; provided coverage for scripts, rough cuts and pilots; managed scheduling, coverage and reporter follow-ups; developed press mailers and events.