Olivia Beck

Coordinated PR gifting, guest management, and setup for a high-impact influencer event attended by 10 lifestyle and fashion influencers. Collaborated with brand and venue teams to ensure seamless, on-brand execution throughout the activation. Assisted with staging and visual merchandising to create photo-friendly moments and drive social media engagement. Contributed to a standout guest experience that resulted in 100% of attending influencers posting about the event and several signing up for additional classes post-event, boosting visibility and conversion for The Method.

Developed and executed content strategies for Instagram, enhancing member engagement and brand loyalty. Learned and utilized Orangetheory’s in-house CRM system, OrangeBook, to track lead follow-ups, class attendance, and member engagement. Used Microsoft Excel to monitor membership upgrades, attendance patterns, and retention trends, informing outreach strategies. Proactively encouraged member engagement by identifying inactive or basic-tier members and upselling higher membership packages. Contributed to a 50% lead conversion rate by combining data insights with personalized communication, helping boost class participation and overall studio revenue.

Held leadership responsibilities during shifts, including team coordination, floor supervision, and store open/close procedures. Processed 30+ transactions per shift and consistently met or exceeded daily sales targets, with store revenue frequently reaching $10,000; drove results through personalized styling and client-focused service. Supported visual merchandising by identifying trends and assisting with floor set updates to reflect customer preferences and seasonal direction. Applied customer insights to improve product recommendations and upselling techniques, increasing average transaction value and shopper satisfaction.