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Hi there! I’m Olivia Beck, a marketing and events professional with a track record in influencer engagement, brand activations, and driving sales conversions. I thrive at the intersection of creativity and data, turning insights into campaigns and experiences that boost visibility, engagement, and measurable growth. I enjoy coordinating high-impact events and building data-driven campaigns using tools like Excel, Canva, and Google Analytics to optimize outreach and conversions. My hands-on approach blends creative storytelling with practical tactics to help brands connect with audiences and achieve tangible results.…Hi there! I’m Olivia Beck, a marketing and events professional with a track record in influencer engagement, brand activations, and driving sales conversions. I thrive at the intersection of creativity and data, turning insights into campaigns and experiences that boost visibility, engagement, and measurable growth. I enjoy coordinating high-impact events and building data-driven campaigns using tools like Excel, Canva, and Google Analytics to optimize outreach and conversions. My hands-on approach blends creative storytelling with practical tactics to help brands connect with audiences and achieve tangible results.

Olivia Beck

Content Creator, Social Media Manager, Brand Strategist, +2

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Hi there! I’m Olivia Beck, a marketing and events professional with a track record in influencer engagement, brand activations, and driving sales conversions. I thrive at the intersection of creativity and data, turning insights into campaigns and experiences that boost visibility, engagement, and measurable growth. I enjoy coordinating high-impact events and building data-driven campaigns using tools like Excel, Canva, and Google Analytics to optimize outreach and conversions. My hands-on approach blends creative storytelling with practical tactics to help brands connect with audiences and achieve tangible results.…Hi there! I’m Olivia Beck, a marketing and events professional with a track record in influencer engagement, brand activations, and driving sales conversions. I thrive at the intersection of creativity and data, turning insights into campaigns and experiences that boost visibility, engagement, and measurable growth. I enjoy coordinating high-impact events and building data-driven campaigns using tools like Excel, Canva, and Google Analytics to optimize outreach and conversions. My hands-on approach blends creative storytelling with practical tactics to help brands connect with audiences and achieve tangible results.

Available to hire

Hi there! I’m Olivia Beck, a marketing and events professional with a track record in influencer engagement, brand activations, and driving sales conversions. I thrive at the intersection of creativity and data, turning insights into campaigns and experiences that boost visibility, engagement, and measurable growth.

I enjoy coordinating high-impact events and building data-driven campaigns using tools like Excel, Canva, and Google Analytics to optimize outreach and conversions. My hands-on approach blends creative storytelling with practical tactics to help brands connect with audiences and achieve tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Event Assistant at Collagerie x VIOLETTE_FR x The Method

March 1, 2025 - October 24, 2025

Coordinated PR gifting, guest management, and setup for a high-impact influencer event attended by 10 lifestyle and fashion influencers. Collaborated with brand and venue teams to ensure seamless, on-brand execution throughout the activation. Assisted with staging and visual merchandising to create photo-friendly moments and drive social media engagement. Contributed to a standout guest experience that resulted in 100% of attending influencers posting about the event and several signing up for additional classes post-event, boosting visibility and conversion for The Method.

Sales Associate & Social Media Manager at Orangetheory Fitness

June 1, 2024 - October 24, 2025

Developed and executed content strategies for Instagram, enhancing member engagement and brand loyalty. Learned and utilized Orangetheory’s in-house CRM system, OrangeBook, to track lead follow-ups, class attendance, and member engagement. Used Microsoft Excel to monitor membership upgrades, attendance patterns, and retention trends, informing outreach strategies. Proactively encouraged member engagement by identifying inactive or basic-tier members and upselling higher membership packages. Contributed to a 50% lead conversion rate by combining data insights with personalized communication, helping boost class participation and overall studio revenue.

Key Holder at Free People

December 1, 2022 - October 24, 2025

Held leadership responsibilities during shifts, including team coordination, floor supervision, and store open/close procedures. Processed 30+ transactions per shift and consistently met or exceeded daily sales targets, with store revenue frequently reaching $10,000; drove results through personalized styling and client-focused service. Supported visual merchandising by identifying trends and assisting with floor set updates to reflect customer preferences and seasonal direction. Applied customer insights to improve product recommendations and upselling techniques, increasing average transaction value and shopper satisfaction.

Vice President of Member Development at Kappa Kappa Gamma (University of Minnesota)

November 1, 2022 - October 24, 2025

Led DEI and professional development for 130 members, organizing leadership events, guest speakers, and alumni engagement initiatives including Founder’s Day brunch. Managed new member onboarding and retreat; selected as one of 3 chapter representatives for national convention, representing 10,000+ members and alumni.

Public Relations Committee Member at Kappa Kappa Gamma (University of Minnesota)

May 1, 2022 - October 24, 2025

Created branded content for Instagram, growing the chapter’s audience to 2.8k+ followers and boosting online engagement. Designed digital assets using Canva to promote events and philanthropy, enhancing the chapter’s public image and community outreach.