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I am a results-driven Brand Strategist and Content Marketing Leader with 5+ years of progressive experience designing high-impact campaigns, CRM strategies, and brand narratives for startups, non-profits, and established enterprises across Canada, Europe, and Africa. I excel at translating complex value propositions into audience-centric messaging and leading cross-functional teams to deliver measurable results. I have a track record of boosting organic traffic, engagement, and conversions across multi-market campaigns. In my work, I build scalable content frameworks, lifecycle programs, and EVP-driven storytelling that strengthen brand credibility and deepen relationships with diverse audiences. I am passionate about inclusive, audience-first communications, and I enjoy partnering with clinical, product, and sales teams to align messaging from awareness through conversion, while maintaining brand voice consistency and accessibility across markets.…I am a results-driven Brand Strategist and Content Marketing Leader with 5+ years of progressive experience designing high-impact campaigns, CRM strategies, and brand narratives for startups, non-profits, and established enterprises across Canada, Europe, and Africa. I excel at translating complex value propositions into audience-centric messaging and leading cross-functional teams to deliver measurable results. I have a track record of boosting organic traffic, engagement, and conversions across multi-market campaigns. In my work, I build scalable content frameworks, lifecycle programs, and EVP-driven storytelling that strengthen brand credibility and deepen relationships with diverse audiences. I am passionate about inclusive, audience-first communications, and I enjoy partnering with clinical, product, and sales teams to align messaging from awareness through conversion, while maintaining brand voice consistency and accessibility across markets.

Hannah Idachaba

Brand Strategist, Marketing Strategist, Brand Designer, +5

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I am a results-driven Brand Strategist and Content Marketing Leader with 5+ years of progressive experience designing high-impact campaigns, CRM strategies, and brand narratives for startups, non-profits, and established enterprises across Canada, Europe, and Africa. I excel at translating complex value propositions into audience-centric messaging and leading cross-functional teams to deliver measurable results. I have a track record of boosting organic traffic, engagement, and conversions across multi-market campaigns. In my work, I build scalable content frameworks, lifecycle programs, and EVP-driven storytelling that strengthen brand credibility and deepen relationships with diverse audiences. I am passionate about inclusive, audience-first communications, and I enjoy partnering with clinical, product, and sales teams to align messaging from awareness through conversion, while maintaining brand voice consistency and accessibility across markets.…I am a results-driven Brand Strategist and Content Marketing Leader with 5+ years of progressive experience designing high-impact campaigns, CRM strategies, and brand narratives for startups, non-profits, and established enterprises across Canada, Europe, and Africa. I excel at translating complex value propositions into audience-centric messaging and leading cross-functional teams to deliver measurable results. I have a track record of boosting organic traffic, engagement, and conversions across multi-market campaigns. In my work, I build scalable content frameworks, lifecycle programs, and EVP-driven storytelling that strengthen brand credibility and deepen relationships with diverse audiences. I am passionate about inclusive, audience-first communications, and I enjoy partnering with clinical, product, and sales teams to align messaging from awareness through conversion, while maintaining brand voice consistency and accessibility across markets.

Available to hire

I am a results-driven Brand Strategist and Content Marketing Leader with 5+ years of progressive experience designing high-impact campaigns, CRM strategies, and brand narratives for startups, non-profits, and established enterprises across Canada, Europe, and Africa. I excel at translating complex value propositions into audience-centric messaging and leading cross-functional teams to deliver measurable results. I have a track record of boosting organic traffic, engagement, and conversions across multi-market campaigns. In my work, I build scalable content frameworks, lifecycle programs, and EVP-driven storytelling that strengthen brand credibility and deepen relationships with diverse audiences.

I am passionate about inclusive, audience-first communications, and I enjoy partnering with clinical, product, and sales teams to align messaging from awareness through conversion, while maintaining brand voice consistency and accessibility across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Advanced

Ukrainian

Advanced

Work Experience

Dynamic Branding Strategist and Digital Marketer at Independent / Remote

August 1, 2022 - Present

Dynamic branding leadership with cross-functional collaboration, guiding global campaigns and narratives for enterprises, startups, and established brands. Led multiple projects to drive brand growth through innovative strategies and measured results across diverse markets.

Social Media Marketing Consultant at I3D Democratic Initiative for Democracy and Sustainable Development

October 1, 2023 - October 24, 2025

Designed and implemented data-driven social media marketing strategies that elevated brand visibility, audience engagement, and donor participation. Wrote and managed impact-driven newsletters to attract new donors and keep existing supporters informed, inspired, and connected to ongoing campaigns.

Marketing Consultant at Dadash Nigeria Limited

December 1, 2023 - October 24, 2025

Conducted market research to identify target audiences and crafted tailored messaging strategies to improve campaign effectiveness and ROI. Coordinated with stakeholders to align branding and marketing activities.

Junior Marketing Manager at STV Africa

October 1, 2021 - October 24, 2025

Developed and executed marketing campaigns, managed communications across multiple platforms, and supported brand growth initiatives in a fast-paced environment.

Marketing Growth Specialist at Scalable Hire

December 1, 2024 - October 24, 2025

Developed growth-oriented marketing campaigns, integrated cross-channel strategies, and contributed to revenue growth through data-driven optimization and demand generation.

Social Media Marketing Consultant at I3D Democratic Initiative for Democracy and Sustainable Development

October 1, 2023 - October 24, 2025

Designed and executed data-driven social media marketing strategies across multiple platforms to raise awareness and engagement for democratic development initiatives, collaborating with stakeholders across regions.

Marketing Consultant at Dadash Nigeria Limited

December 1, 2023 - October 24, 2025

Conducted market research to identify target audiences and crafted tailored messaging strategies, partnering with entrepreneurs and SMEs to develop cohesive brand stories and campaigns.

Junior Marketing Manager at TSTV Africa

October 1, 2021 - October 24, 2025

Developed marketing campaigns and coordinated with 50+ stakeholders to drive brand visibility and audience engagement across multiple markets.

Digital Marketing & Communications Executive at Nigeria Technology Limited

July 1, 2020 - October 24, 2025

Led digital marketing and communications efforts across multiple regions, expanding client base and coordinating content creation, social media management, and scheduling.

Marketing Growth Specialist at Scalable Hire

December 1, 2024 - October 24, 2025

Developed and executed multi-market campaigns integrating social media management, content creation, and scheduling to drive awareness and engagement, resulting in increased brand visibility across regions.

Branding Strategist at HAI Marketing

August 1, 2022 - Present

Led a cross-functional team to design and implement branding strategies across 3 regions, achieving a 35% increase in brand recognition globally.

Branding & Growth Marketing Lead at Independent / Freelance (Ingolstadt, Germany)

May 1, 2022 - December 1, 2024

Developed and executed high-impact multimedia content including branded videos, infographics, and campaign visuals; managed data analysis, experimentation (A/B testing), and optimization across channels.

Social Media Marketing Consultant at Self-Employed (Warsaw, Poland)

March 1, 2022 - October 1, 2023

Designed and implemented data-driven social media marketing strategies that elevated brand visibility, increased engagement and donor participation across platforms.

Marketing Consultant at Dadash Nigeria Limited

August 1, 2021 - December 1, 2023

Conducted market research to identify target audiences and crafted tailored messaging strategies; collaborated with product, sales, and engineering to align growth efforts and ensure cohesive customer experience.

Junior Marketing Manager at TSTV Africa

July 1, 2020 - October 1, 2021

Managed ad copywriting and created marketing communications materials; supported senior managers in developing and implementing marketing strategies and campaign plans.

Content & Narrative Lead — CRM Strategy (Volunteer) at Universal Limbs Foundation

February 1, 2026 - Present

Architected a patient-first brand narrative and EVP-style messaging system; launched a lifecycle-based CRM content strategy with personalized, segmented journeys; built audience segmentation across three stakeholder groups; drove cross-functional alignment to ensure messaging consistency from awareness through conversion; established scalable messaging frameworks, content guidelines, and editorial processes with an emphasis on inclusion and accessibility.

Brand Strategist at HAI Marketing

August 1, 2022 - Present

Designed end-to-end brand strategies — including purpose, positioning, EVP narratives, audience personas, and messaging frameworks — aligned to client objectives. Led audience and market research, built multi-channel content strategies, and created reusable storytelling toolkits to enable cross-team consistency while preserving local market nuance. Directed organic growth campaigns and advised C-suite on positioning and engagement strategies.

Marketing Growth Specialist at Scalable Hire

May 1, 2022 - December 1, 2024

Developed and executed integrated brand and recruitment marketing campaigns; increased web traffic by 40%; simplified complex product offerings into clear, audience-first narratives; conducted rigorous audience research and persona validation; led data-driven campaign optimization (A/B testing); established performance tracking frameworks and cross-functional alignment.

Social Media Marketing Consultant at I3D — Initiative for Democracy & Sustainable Development

March 1, 2022 - October 1, 2023

Designed data-driven, multi-channel social campaigns that increased organizational visibility and donor participation; created impact-driven storytelling campaigns centered on community voices; developed content strategies and stakeholder newsletters to improve engagement and ensured brand-aligned messaging across platforms.

Digital Marketing & Communications Executive at Inview Nigeria Technology Limited

July 1, 2019 - July 1, 2020

Led go-to-market strategy for a multi-market product launch — integrating content marketing, social media, and paid campaigns — resulting in a 32% increase in sales. Built employee communications and change management messaging; created sales enablement toolkits; organized global webinars; tracked and analyzed campaign performance metrics for ongoing optimization.