I am a Digital Content Producer & Web Designer with a strong track record of creating engaging digital experiences across a broad range of products. I focus on understanding user goals and removing friction to create an intuitive, 'happy path' for visitors. I translate creative vision into compelling web content, including photography, video, and motion graphics, to deliver a seamless UX across platforms. My skill set spans content creation, web design, UX/UI, SEO, social media management, digital marketing, and proficiency with Adobe Creative Cloud and Meta Business Suite. I also work with photography, basic video editing, simple coding (HTML5, CSS3, JavaScript), and various CMS systems. I consistently deliver projects on time and design experiences that invite intuitive interactions.

Kerry Smyth

I am a Digital Content Producer & Web Designer with a strong track record of creating engaging digital experiences across a broad range of products. I focus on understanding user goals and removing friction to create an intuitive, 'happy path' for visitors. I translate creative vision into compelling web content, including photography, video, and motion graphics, to deliver a seamless UX across platforms. My skill set spans content creation, web design, UX/UI, SEO, social media management, digital marketing, and proficiency with Adobe Creative Cloud and Meta Business Suite. I also work with photography, basic video editing, simple coding (HTML5, CSS3, JavaScript), and various CMS systems. I consistently deliver projects on time and design experiences that invite intuitive interactions.

Available to hire

I am a Digital Content Producer & Web Designer with a strong track record of creating engaging digital experiences across a broad range of products. I focus on understanding user goals and removing friction to create an intuitive, ‘happy path’ for visitors. I translate creative vision into compelling web content, including photography, video, and motion graphics, to deliver a seamless UX across platforms.

My skill set spans content creation, web design, UX/UI, SEO, social media management, digital marketing, and proficiency with Adobe Creative Cloud and Meta Business Suite. I also work with photography, basic video editing, simple coding (HTML5, CSS3, JavaScript), and various CMS systems. I consistently deliver projects on time and design experiences that invite intuitive interactions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Website Designer at Symbio
January 1, 2023 - October 24, 2025
Built and launched new corporate websites and sub-domains using Webflow; initiated IA/UX improvements via card sorting; restructured large sitemaps; designed and consolidated dropdowns into a custom mega menu navigation system; streamlined UX for sales lead generation and enquiry forms; implemented Zapier to distribute leads to the correct product sales teams; prototyped a corporate Design System with Figma to maximize team consistency and speed; wrote custom CSS3 to improve third-party UI and progressive enhancements.
Front-End Developer / Web Designer at RoZetta
February 1, 2019 - October 24, 2025
Translated business requirements into polished UI for a new financial markets data download product; collaborated with team members to prioritize features and improve user experience and product performance; contributed ideas for feature prioritization and improved interactions; supported Jira-driven sprint activities and CI/CD workflows.
Web Designer / Front-End Developer at etouches
February 1, 2017 - October 24, 2025
Designed and built responsive websites for large corporate events; worked with domestic and international SaaS clients to promote events and increase attendance; overridden in-house CSS for branding consistency; developed cohesive eDM templates; manipulated CMS-generated DOM elements with jQuery to achieve responsive layouts and navigation.
Web Designer (contract role) at Toys"R"Us
October 1, 2015 - October 24, 2025
Designed and built pages for online store promotions and events; created banners and themed graphics; adjusted layouts for mobile and desktop; developed responsive templates for in-house CMS.
Web Designer / Netstore Application Stylist at Modern Teaching Aids
February 1, 2015 - October 24, 2025
Updated styling for eCommerce sites, product displays, cart and checkout; styled system pages and product landing pages; created banners and visual assets; collaborated with developers to improve UX, analytics, and SEO; performed cross-browser testing and implemented progressive enhancement strategies; authored eDM templates and performed A/B testing.
Front-End Developer / UI Stylist (contract role) at Adept Business Systems
May 1, 2012 - October 24, 2025
Built HTML5 template components for a web-based iPad application; collaborated with UXD and development teams to streamline usability and functionality; developed a marketing website for application promotion; applied agile practices including time estimates, burn-down, sprints.
Web Designer at Expertise Events
November 1, 2011 - October 24, 2025
Designed and built website templates for expos and events; created promotional email templates; built sites from provided designs; assisted marketing with content creation and updates via in-house CMS; ensured consistent branding across touchpoints; performed intranet content updates and cataloging.

Education

Front End Web Development, Digital Media & Information Resources Design - Diploma at TAFE NSW
January 1, 2023 - October 24, 2025
Graphic Design - Diploma at TAFE NSW
January 1, 2018 - December 31, 2019
Computer Programming - Certificate IV at TAFE NSW
January 1, 2017 - December 31, 2018
Graphic Design - Certificate IV at TAFE NSW
January 1, 2015 - December 31, 2015
Information technology (Websites) - Certificate IV at TAFE NSW
January 1, 2009 - December 31, 2009
Online Skill Courses at LinkedIn Learning
January 1, 2020 - January 1, 2025

Qualifications

Certificate IV in Information Technology (Websites)
January 1, 2009 - December 31, 2009
Certificate IV in Graphic Design
January 1, 2015 - December 31, 2015
Certificate IV in Computer Programming
January 1, 2017 - December 31, 2018
LinkedIn Learning Online Skill Courses
January 1, 2020 - January 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate