Dayna / Karyna

Content Strategist at Custos Home

- Spearheaded Major Crowdfunding Success: Led the entire creative and content strategy for a successful Kickstarter campaign, resulting in $45,000 raised and achieving full funding validation for the product's market entry. - Managed Full-Stack Content Production: Owned and executed the full content production cycle, producing all visual assets through both on-set photography/videography (using a camera) and advanced 3D modeling, rendering, and water simulation for a premium digital presence. - Maintained Digital Advertising Performance: Oversaw the continuous production and optimization of all creative assets for paid campaigns (Google, Facebook, Pinterest) over the tenure, applying content adjustments that maximized campaign performance under a highly constrained budget environment. - Managed High-Profile Physical Marketing: Directed the creative design, asset production, and full logistics management for the company's CES Trade Show booth, ensuring brand consistency and a strong physical presence for the product.