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I'm a CRM and lifecycle marketing specialist with 10+ years of experience leading Braze and Adobe Campaign implementations for global brands. I enjoy turning data into customer journeys, designing multi-channel campaigns, and collaborating with marketing, sales, and product teams to deliver measurable growth and improved ROI.…

Abigail O'Connor

Marketing Strategist, Growth Marketer, Marketing Automation Specialist, +4

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I'm a CRM and lifecycle marketing specialist with 10+ years of experience leading Braze and Adobe Campaign implementations for global brands. I enjoy turning data into customer journeys, designing multi-channel campaigns, and collaborating with marketing, sales, and product teams to deliver measurable growth and improved ROI.…

Available to hire

I’m a CRM and lifecycle marketing specialist with 10+ years of experience leading Braze and Adobe Campaign implementations for global brands. I enjoy turning data into customer journeys, designing multi-channel campaigns, and collaborating with marketing, sales, and product teams to deliver measurable growth and improved ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

French

Intermediate

Work Experience

Freelance Consultant at Zapyan

November 24, 2024 - Present

Supporting Zapyan, a performance marketing agency, on a freelance basis across CRM and digital growth projects.

London Technical Lead at RAPP

January 1, 2022 - October 25, 2025

Led technical CRM implementations and cross-market campaigns, driving performance improvements and helping shape multi-market engagement strategies.

Lead Marketing Technology Consultant at RAPP

January 1, 2022 - October 25, 2025

Led multi-channel CRM transformations for global brands including Ralph Lauren and Virgin Atlantic; designed lifecycle programs, data-driven segmentation, A/B testing, and cross-channel orchestration; partnered with marketing, data, and agency teams to deliver scalable, repeatable CRM programs.

Lead Consultant at Merkle (Barcelona)

August 1, 2020 - October 25, 2025

Marketing technology consultant across Braze and Adobe Campaign implementations; led CRM programs for multiple clients and markets.