Hi, I’m Thiago Luiz Lapa, an Editor and Digital Content Lead based in Berlin with 10+ years of international experience (Toronto, Berlin) leading digital content programs, SEO strategy, and editorial workflows. I enjoy building practical, journalistically rigorous editorial systems and helping teams publish clear, impactful content for diverse audiences. My work blends storytelling with data-driven optimization to maximize reach and understanding. I have a deep background in blockchain/crypto coverage, fact-checking, and style-guide enforcement. I build and manage contributor networks, optimize processes from pitch to publication, and deliver high-impact explainers and guides (40k+ monthly views). I’m comfortable designing realistic editorial scenarios, reviewing AI outputs for quality and accuracy, and providing detailed, actionable feedback.

Thiago Luiz Lapa

Hi, I’m Thiago Luiz Lapa, an Editor and Digital Content Lead based in Berlin with 10+ years of international experience (Toronto, Berlin) leading digital content programs, SEO strategy, and editorial workflows. I enjoy building practical, journalistically rigorous editorial systems and helping teams publish clear, impactful content for diverse audiences. My work blends storytelling with data-driven optimization to maximize reach and understanding. I have a deep background in blockchain/crypto coverage, fact-checking, and style-guide enforcement. I build and manage contributor networks, optimize processes from pitch to publication, and deliver high-impact explainers and guides (40k+ monthly views). I’m comfortable designing realistic editorial scenarios, reviewing AI outputs for quality and accuracy, and providing detailed, actionable feedback.

Available to hire

Hi, I’m Thiago Luiz Lapa, an Editor and Digital Content Lead based in Berlin with 10+ years of international experience (Toronto, Berlin) leading digital content programs, SEO strategy, and editorial workflows. I enjoy building practical, journalistically rigorous editorial systems and helping teams publish clear, impactful content for diverse audiences. My work blends storytelling with data-driven optimization to maximize reach and understanding.

I have a deep background in blockchain/crypto coverage, fact-checking, and style-guide enforcement. I build and manage contributor networks, optimize processes from pitch to publication, and deliver high-impact explainers and guides (40k+ monthly views). I’m comfortable designing realistic editorial scenarios, reviewing AI outputs for quality and accuracy, and providing detailed, actionable feedback.

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Language

English
Fluent
Spanish; Castilian
Intermediate
German
Beginner

Work Experience

Content Editor & Writer at 99BIT coins
September 1, 2023 - Present
Own end-to-end editorial for blockchain/crypto explainers, reviews, and tutorials from pitch to publish. Perform developmental and line edits to improve clarity, accuracy, and structure; enforce style guide and voice consistency. Apply SEO best practices (SERP intent, metadata, internal linking), contributing to sustained 40k+ monthly views on guides. Implement fact-checking standards for market data, protocols, fees, and risk disclosures; coordinate with production for on-time releases. Provide structured editorial feedback and briefs to writers; triage backlog, manage deadlines, and optimize workflow in CMS/Notion.
Freelance Journalist at TLL Comunicação
April 30, 2024 - October 25, 2025
Planned editorial calendars and produced articles, video scripts, and ghostwritten pieces for tech/finance clients. Wrote press releases and post-campaign reports; coordinated with reporters/influencers; ensured message discipline across channels.
Communications Analyst at Imagem Corporativa (ABB Power Grids account)
November 30, 2020 - October 25, 2025
Supported internal/external communications; edited technical and executive content for clarity and accessibility. Standardized messaging across materials; ensured compliance with corporate style and review procedures.
Web Writer & Press Officer at Nova Concursos
December 31, 2017 - October 25, 2025
Produced high-volume educational content; optimized headlines, metadata, and topic clusters for organic growth. Managed press outreach and responses; maintained editorial calendars and release schedules.
Editor & Reporter at Brasil News (Toronto)
March 31, 2013 - October 25, 2025
Edited and reported for the Brazilian diaspora; coordinated coverage of Brazilian Day Canada 2012 with tight deadlines and live updates.

Education

Postgraduate Certificate, Blockchain, Crypto currencies & Digital Finance at Anhanguera
January 1, 2025 - October 25, 2025
MBA, Digital Marketing, Customer Experience & Innovation at Porto Executive Academy
January 1, 2022 - December 31, 2023
BA, Journalism at Universidade de Brasília (UnB)
January 1, 2006 - December 31, 2010

Qualifications

Postgraduate Certificate, Blockchain, Crypto currencies & Digital Finance
January 1, 2025 - October 25, 2025
MBA, Digital Marketing, Customer Experience & Innovation
January 1, 2022 - December 31, 2023

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Professional Services, Education