Thiago Luiz Lapa
Hi, I’m Thiago Luiz Lapa, an Editor and Digital Content Lead based in Berlin with 10+ years of international experience (Toronto, Berlin) leading digital content programs, SEO strategy, and editorial workflows.
About
Hi, I’m Thiago Luiz Lapa, an Editor and Digital Content Lead based in Berlin with 10+ years of international experience (Toronto, Berlin) leading digital content programs, SEO strategy, and editorial workflows. I enjoy building practical, journalistically rigorous editorial systems and helping teams publish clear, impactful content for diverse audiences. My work blends storytelling with data-driven optimization to maximize reach and understanding.
I have a deep background in blockchain/crypto coverage, fact-checking, and style-guide enforcement. I build and manage contributor networks, optimize processes from pitch to publication, and deliver high-impact explainers and guides (40k+ monthly views). I’m comfortable designing realistic editorial scenarios, reviewing AI outputs for quality and accuracy, and providing detailed, actionable feedback.
- 13 years' experience
- Joined October 2025
Skills· 8
Languages
- EnglishFluent
- Spanish; CastilianIntermediate
- GermanBeginner
Industry experience
- Media & Entertainment
- Software & Internet
- Financial Services
- Professional Services
- Education
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Work experience· 5 roles
Planned editorial calendars and produced articles, video scripts, and ghostwritten pieces for tech/finance clients. Wrote press releases and post-campaign reports; coordinated with reporters/influencers; ensured message discipline across channels.
Own end-to-end editorial for blockchain/crypto explainers, reviews, and tutorials from pitch to publish. Perform developmental and line edits to improve clarity, accuracy, and structure; enforce style guide and voice consistency. Apply SEO best practices (SERP intent, metadata, internal linking), contributing to sustained 40k+ monthly views on guides. Implement fact-checking standards for market data, protocols, fees, and risk disclosures; coordinate with production for on-time releases. Provide structured editorial feedback and briefs to writers; triage backlog, manage deadlines, and optimize workflow in CMS/Notion.
Supported internal/external communications; edited technical and executive content for clarity and accessibility. Standardized messaging across materials; ensured compliance with corporate style and review procedures.
Education
Certifications and awards
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