Available to hire
Farzana here: a detective at heart and a strategist by profession. Over seven years in digital marketing, I turn curiosity into conversion and creativity into measurable growth, solving consumer puzzles and building campaigns that move markets.
I have led marketing initiatives that fuse storytelling with data, human psychology with technology, and design with performance. I’m energized by scaling brand visibility, crafting high-impact content, and shaping sustainable marketing strategies that transform engagement into meaningful impact. Outside work, I volunteer and support social good because growth means uplifting others, not just hitting numbers.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Bengali
Fluent
English
Fluent
Hindi
Fluent
German
Beginner
Work Experience
Marketing Coordinator & Partnership Management at Shakey's Pizza/AlJeel Capital LLC
July 30, 2022 - October 25, 2025Managed key marketing and administrative tasks to ensure smooth business operations. Developed and implemented marketing and advertising campaigns to promote products. Tracked sales data, maintained promotional materials and databases, and prepared reports. Analyzed sales data to create detailed marketing reports. Conducted competitive product research, analyzing market share, pricing, and advertising strategies. Managed online delivery platforms, including adding new products, creating performance reports, resolving backend issues, and coordinating with account managers. Monitored budgets, comparing actual results with plans and forecasts. Researched and optimized Facebook Ads and Google Ads to improve conversion rates. Conducted weekly meetings with branch managers to discuss product and service improvements. Generated creative social media campaigns.
Team Lead, Marketing at SEBPO
April 30, 2021 - October 25, 2025Liaise with senior management to proactively drive and successfully gain brand exposure. Identify trends and insights to create effective marketing campaigns. Coordinate with advertising and media experts to improve marketing results. Lead a marketing team and generate ideas for successful campaigns. Write and dispatch email marketing campaigns. Communicate with clients and affiliate partners.
Digital Marketing Manager (Freelancing) at Fivehills Securities Limited
December 30, 2022 - October 25, 2025Planned and executed digital marketing strategies, including SEO/SEM and display ad campaigns. Designed, built, and maintained a strong social media presence. Conducted and measured conversion tests to optimize results. Collaborated with internal teams to create and optimize landing pages for better user experience. Measured and reported the performance of all digital marketing campaigns.
Digital Marketing & Content Developer at UpoharBD
September 1, 2016 - October 25, 2025Executed and monitored Facebook campaigns, enhancing engagement and reach. Managed graphical work and social media campaigns, driving brand visibility. Developed and updated web content using a CMS, ensuring accuracy and relevance. Implemented SEO strategies to improve online rankings. Assisted in MediSheba project, contributing to growth.
Digital Marketing Specialist (Apprenticeship) at My Body Couture
May 28, 2019 - October 25, 2025Collaborated with founder to enhance online visibility. Managed social media platforms (Facebook, Instagram, Twitter) for the brand, including content creation and SEO. Published and optimized blogs on the company site to drive traffic and engagement. Developed marketing and sales strategies to increase brand awareness and revenue. Managed Shopify sales operations for Yamuna Body Rolling Canada, aligning with franchise goals.
Social Media Specialist (Apprenticeship) at Timo & Kay
July 10, 2019 - October 25, 2025Managed Pinterest account to create content that drives traffic to assigned websites. Handled the official Instagram account, collaborating with influencers to enhance online visibility. Developed and executed strategies to increase engagement and web traffic for their online business.
B2B Product Marketing (Internship) at UpoharBD
December 7, 2016 - October 25, 2025Developed the corporate segment of UpoharBD, enhancing business growth and market presence. Conducted market research and analysis to identify trends and customer needs. Led product design and development initiatives, ensuring alignment with market demands. Executed SEO strategies and content writing for all product listings, improving online visibility. Designed a comprehensive brochure to showcase products and services. Implemented marketing and promotional campaigns to increase brand awareness and drive sales.
Education
Master's in Digital Marketing & Analytics at University of Eastern Finland
September 15, 2025 - October 25, 2025Bachelor of Business Administration at BRAC University
January 1, 2012 - December 31, 2016Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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