Hello! I’m Darwin Romero, a marketing professional focused on digital campaigns and data-driven results. I specialize in SEM, Google Ads, Facebook Ads, landing page optimization, and analytics, with over four years of hands-on experience helping clients across education, industrial, technology, health, and real estate improve performance and ROI. I enjoy collaborating with cross-functional teams and leading projects to deliver measurable outcomes. I’m also passionate about people and community work. I’ve led teams, supported nonprofits in Ecuador and Venezuela, and love sharing knowledge through training and mentoring. When I’m not optimizing campaigns, I enjoy exploring new digital tools or supporting social programs.

Darwin Romero

Hello! I’m Darwin Romero, a marketing professional focused on digital campaigns and data-driven results. I specialize in SEM, Google Ads, Facebook Ads, landing page optimization, and analytics, with over four years of hands-on experience helping clients across education, industrial, technology, health, and real estate improve performance and ROI. I enjoy collaborating with cross-functional teams and leading projects to deliver measurable outcomes. I’m also passionate about people and community work. I’ve led teams, supported nonprofits in Ecuador and Venezuela, and love sharing knowledge through training and mentoring. When I’m not optimizing campaigns, I enjoy exploring new digital tools or supporting social programs.

Available to hire

Hello! I’m Darwin Romero, a marketing professional focused on digital campaigns and data-driven results. I specialize in SEM, Google Ads, Facebook Ads, landing page optimization, and analytics, with over four years of hands-on experience helping clients across education, industrial, technology, health, and real estate improve performance and ROI. I enjoy collaborating with cross-functional teams and leading projects to deliver measurable outcomes.

I’m also passionate about people and community work. I’ve led teams, supported nonprofits in Ecuador and Venezuela, and love sharing knowledge through training and mentoring. When I’m not optimizing campaigns, I enjoy exploring new digital tools or supporting social programs.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

SEM Consultant at BlueCaribu
April 1, 2025 - October 25, 2025
Senior SEM consultant managing clients in Ecuador; responsible for measurement setup (Google Tag Manager, Google Analytics), campaign optimization for ROI, and coordination with web design teams. Created landing pages and guided lead capture initiatives; managed CRM and reporting for client accounts across multiple industries.
SEM Account Executive at DIRROI Ads Specialists
November 1, 2019 - October 25, 2025
Verified client accounts and payment methods, resolved issues, and allocated budgets by ROI. Optimized search terms, added negative keywords, and maintained monthly budget ranges across accounts.
Google AdWords Advertiser, Social Media Manager and Recruiting at Book Media
July 1, 2016 - October 25, 2025
Managed client accounts (international brands) across Search, Display, and Social channels; oversaw Twitter and Facebook advertising, content coordination, and recruitment tasks for the digital team.
Head of Community Manager Department at ITM 2.0
January 31, 2015 - October 25, 2025
Led the Community Manager department; trained new community managers; established weekly content guidelines and monthly statistics reporting; supervised scheduling and client communications.
Community Manager at ITM
February 1, 2015 - October 25, 2025
Managed clients’ social networks; created weekly content guidelines; produced monthly/quarterly reports; supervised contest management and advertising; assisted with HR-related activities for community teams.
Community Manager at Tramoyero Films
March 1, 2013 - October 25, 2025
Managed the Tramoyero Films Facebook page; supported production and social media coordination for campaigns.
Community Manager at ITM
November 1, 2015 - October 25, 2025
ITM Community Manager role; managed clients’ social networks, created weekly guidelines, and supported reporting and advertising activities.

Education

B.A. in Social Communication, Audiovisual at Santa Maria University
January 1, 2008 - January 1, 2013

Qualifications

Advanced Facebook Ads Targeting Course
January 11, 2030 - October 25, 2025
New Zealand Certificate in English Language (Academic) (Level 5) (Part A)
January 11, 2030 - October 25, 2025
Advanced Online Marketing: ROI in Social Media
January 11, 2030 - October 25, 2025
Agile Marketing
January 11, 2030 - October 25, 2025
EMMS E-commerce
January 11, 2030 - October 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet