Hi, I'm Svjetlana, a Performance Marketing & Meta Ads specialist. Over 8 years of experience in a CRM marketing agency where I started as a project manager assistant and grew to an account director, taught me that a broader picture of a project with prior analysis and strategy development is key to a successful marketing campaign. The right message in the right shape and sent through the right channels to the correctly selected audience can make all the difference. My life path took me from Moscow to digital marketing in Europe (based in Croatia), from where I have managed projects for major international brands. My latest certification is that of a Meta Ads specialist focusing on bringing leads and growing sales for my clients through careful audit, TA analysis and ad setup. I speak Russian, English, and Croatian fluently, as well as basic German. I am excited to start on new projects!

Svjetlana Dlaka

Hi, I'm Svjetlana, a Performance Marketing & Meta Ads specialist. Over 8 years of experience in a CRM marketing agency where I started as a project manager assistant and grew to an account director, taught me that a broader picture of a project with prior analysis and strategy development is key to a successful marketing campaign. The right message in the right shape and sent through the right channels to the correctly selected audience can make all the difference. My life path took me from Moscow to digital marketing in Europe (based in Croatia), from where I have managed projects for major international brands. My latest certification is that of a Meta Ads specialist focusing on bringing leads and growing sales for my clients through careful audit, TA analysis and ad setup. I speak Russian, English, and Croatian fluently, as well as basic German. I am excited to start on new projects!

Available to hire

Hi, I’m Svjetlana, a Performance Marketing & Meta Ads specialist.

Over 8 years of experience in a CRM marketing agency where I started as a project manager assistant and grew to an account director, taught me that a broader picture of a project with prior analysis and strategy development is key to a successful marketing campaign. The right message in the right shape and sent through the right channels to the correctly selected audience can make all the difference.

My life path took me from Moscow to digital marketing in Europe (based in Croatia), from where I have managed projects for major international brands.

My latest certification is that of a Meta Ads specialist focusing on bringing leads and growing sales for my clients through careful audit, TA analysis and ad setup.

I speak Russian, English, and Croatian fluently, as well as basic German. I am excited to start on new projects!

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Russian
Fluent
English
Fluent
Croatian
Fluent
German
Beginner

Work Experience

Marketing project manager (freelance) at ICNX, LLC (DM, CRM agency)
January 1, 2018 - October 25, 2025
Market research and data analyses, customer support, CRM activities planning for online campaigns in Croatia.
Maternity leave / Holiday rental manager
January 1, 2018 - Present
Managed holiday rentals during maternity leave, coordinating guest communications, bookings, housekeeping, and property maintenance; developed hosting materials and processes to ensure smooth guest experiences.
Account Director, Project Manager at ICNX, LLC (DM, CRM agency)
October 1, 2012 - October 25, 2025
Planning, launch and implementation of CRM / DM projects and loyalty programs, market research, monitoring and analysis. Clients included Philips Morris Russia, Novartis Pharma, Baby Danone Nutrition, OBI, Nissan Motor Rus, Nestle Baby.
Specialist of International Financial Institutions Department at Slavinvestbank, Ltd.
February 1, 2007 - October 25, 2025
Credit lines, negotiations with partners, bank presentations, translations, document flow.
Educational Programs manager at Direct Talk, LLC
September 1, 2006 - September 10, 2007
Educational Programs Manager at Direct Talk Bureau, LLC
September 1, 2006 - October 25, 2025
Education programs sales, customer relations, translations, company presentation at international fairs.

Education

Specialist in Marketing at Moscow State University of Economics, Statistics and Informatics
October 1, 2006 - October 1, 2009
Translator, Linguist (English, German) at Moscow Institute of Foreign Languages
September 1, 2000 - June 1, 2005

Qualifications

Courses in web-design, photography, Google Ads, SEO
January 1, 2024 - October 25, 2025
Teacher of Russian as a Foreign Language
January 1, 2017 - May 1, 2017
Meta Ads Specialist Certificate
March 30, 2026 - June 11, 2026

Industry Experience

Professional Services, Software & Internet, Travel & Hospitality, Retail, Consumer Goods, Other