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Social Media Specialist & Content Creator with 5+ years of experience building brand awareness and engaging online communities. I’ve managed social media strategy, content calendars, and visual/video content (Canva, Cap Cut, Photoshop) across HoReCa, retail, and e-commerce, including influencer collaborations on Facebook, Instagram, and TikTok. I also bring an entrepreneurial edge as former co-founder of an online store. What sets me apart: creative content paired with data-driven strategy, fast adaptation to trends.…Social Media Specialist & Content Creator with 5+ years of experience building brand awareness and engaging online communities. I’ve managed social media strategy, content calendars, and visual/video content (Canva, Cap Cut, Photoshop) across HoReCa, retail, and e-commerce, including influencer collaborations on Facebook, Instagram, and TikTok. I also bring an entrepreneurial edge as former co-founder of an online store. What sets me apart: creative content paired with data-driven strategy, fast adaptation to trends.

Alexandra Cotfas

Content Creator, Growth Marketer, Brand Strategist, +2

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Social Media Specialist & Content Creator with 5+ years of experience building brand awareness and engaging online communities. I’ve managed social media strategy, content calendars, and visual/video content (Canva, Cap Cut, Photoshop) across HoReCa, retail, and e-commerce, including influencer collaborations on Facebook, Instagram, and TikTok. I also bring an entrepreneurial edge as former co-founder of an online store. What sets me apart: creative content paired with data-driven strategy, fast adaptation to trends.…Social Media Specialist & Content Creator with 5+ years of experience building brand awareness and engaging online communities. I’ve managed social media strategy, content calendars, and visual/video content (Canva, Cap Cut, Photoshop) across HoReCa, retail, and e-commerce, including influencer collaborations on Facebook, Instagram, and TikTok. I also bring an entrepreneurial edge as former co-founder of an online store. What sets me apart: creative content paired with data-driven strategy, fast adaptation to trends.

Available to hire

Social Media Specialist & Content Creator with 5+ years of experience building brand awareness and engaging online communities. I’ve managed social media strategy, content calendars, and visual/video content (Canva, Cap Cut, Photoshop) across HoReCa, retail, and e-commerce, including influencer collaborations on Facebook, Instagram, and TikTok. I also bring an entrepreneurial edge as former co-founder of an online store. What sets me apart: creative content paired with data-driven strategy, fast adaptation to trends.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Spanish; Castilian

Intermediate

Romanian, Moldavian, Moldovan

Fluent

German

Beginner

Work Experience

Social Media Specialist

September 1, 2024 - Present

Developed and implemented data-driven social media strategies aligned with company goals. Created and managed editorial content calendar. Designed and produced engaging visual and multimedia content using Canva and Photoshop. Utilized GoCRM for managing and tracking customer interactions. Managed social media platforms (Facebook, Instagram, TikTok), publishing content and fostering community engagement. Identified emerging trends and adapted strategies accordingly. Collaborated with influencers and external agencies on campaigns. Organized meetings and contributed to creative brainstorming. Planned and coordinated brand events across locations.

Partnerships Manager at Aldi & Lidl Partnerships (Freelance)

January 1, 2024 - September 1, 2024

Coordinated projects between Aldi and Lidl, resolving issues quickly. Led a team focused on expanding collaborator networks and daily reporting. Acted as liaison between clients and internal departments. Provided regular client updates and project statuses. Traveled nationwide to promote partnerships and expand client base.

Project Coordinator / Social Media Manager at Aldi & Lidl (Aldi and Lidl collaboration projects)

July 1, 2021 - October 26, 2025

Led projects between Aldi and Lidl, resolving issues quickly. Led a team focused on expanding collaborator networks and daily reporting. Managed cross-department collaboration and provided regular client updates. Traveled Nationwide to promote partnerships and expand client base.

Founder / Online Store Owner at Wigs & Extensions Online Store

June 1, 2021 - September 1, 2023

Launched and managed an online store reselling wigs, extensions, and custom items. Handled customer service, packaging, invoicing, and order management. Edited visuals, created newsletters, and conducted online consultations. Designed marketing content and managed all business communications.

Social Media Manager at Freelance / Marketing Agency

August 1, 2019 - July 1, 2021

Created and executed strategic social media plans to promote products and services. Created content for Facebook and Instagram and managed influencer collaborations. Handled community engagement and supported sales efforts.

Program Participant

September 1, 2016 - October 26, 2025

New York, USA-based short program focusing on cross-cultural communication and customer service experience.

Intern / Short-term Experience at New York Internship (Cross-cultural Communication)

June 1, 2016 - September 1, 2016

Gained cross-cultural communication and customer service experience.