Ashley K. Edwards

Developed, implemented, and supported a three-year corporate social media strategy; led the transition off X platform to Bluesky for ~15 profiles; managed company-wide brand rollout on social platforms; oversaw organic content, recommendations, implementation, and reporting across Facebook, Instagram, LinkedIn, X, and other channels; ideated and executed promotional campaigns to increase brand awareness and employee engagement; analyzed content and campaign performance; provided best-practice resources to ~7 core business units.

Responsible for organic strategy, recommendations, implementation, management, and reporting across Facebook, Instagram, LinkedIn, and Twitter; ideated and activated branded campaigns and supported omni-channel initiatives; aligned with corporate social media strategy; provided best-practice resources to ~7 core business units; led company-wide brand campaign #IAmCrossCountry; analyzed performance via CMS; partnered with key business partners.

Managed multiple paid digital media campaigns for a large financial client from strategy to activation, optimization, reporting, data, and analytics; included tag trafficking/implementation, campaign builds and launches, insights, and client collaboration; primary platforms included Meta, Twitter, Pinterest, LinkedIn, and Snapchat.