Social Media Manager at Public Library of Science

Developed, implemented, and supported a three-year corporate social media strategy; led the transition off X platform to Bluesky for ~15 profiles; managed company-wide brand rollout on social platforms; oversaw organic content, recommendations, implementation, and reporting across Facebook, Instagram, LinkedIn, X, and other channels; ideated and executed promotional campaigns to increase brand awareness and employee engagement; analyzed content and campaign performance; provided best-practice resources to ~7 core business units.

Social Media Manager at Cross Country Healthcare

Responsible for organic strategy, recommendations, implementation, management, and reporting across Facebook, Instagram, LinkedIn, and Twitter; ideated and activated branded campaigns and supported omni-channel initiatives; aligned with corporate social media strategy; provided best-practice resources to ~7 core business units; led company-wide brand campaign #IAmCrossCountry; analyzed performance via CMS; partnered with key business partners.

Senior Digital Media Analyst at Merkle, Inc.

Managed multiple paid digital media campaigns for a large financial client from strategy to activation, optimization, reporting, data, and analytics; included tag trafficking/implementation, campaign builds and launches, insights, and client collaboration; primary platforms included Meta, Twitter, Pinterest, LinkedIn, and Snapchat.

Freelancer & Consultant at Self-Employed

Provide social media marketing services for multiple clients; work with clients including Virtually Rebecca, The Haunted Road, First Page Strategy, Incfile, Lucky Shot, and The Dinner Party Project; activities span strategy, content development, paid media, and email marketing support.

Social Media Manager at Wyndham Destinations (Wyndham Vacation Ownership)

Managed paid strategy, recommendations, implementation, management and reporting on paid efforts; alignment with corporate social media strategy; ideation and execution of quarterly promotional campaigns; content for two brands for current owners and prospect owners; activated omni-channel plan and supported campaign initiatives; analyzed content performance via CMS; moderation and engagement across 100k+ followers.

Social Media Manager at Loews Hotels & Resorts

Aligned with corporate social media strategy in global destination market; planned, marketed, and implemented social media content for four resorts; performed CMS analytics; managed community across channels; concepted and created all content; launched social channels for a 1,800-room hotel, growing to 20k Facebook fans and 3k Instagram followers in under a year; launched new Facebook community for a 750-room deluxe resort; developed and launched a campaign that delivered Universal Orlando's most engaged content.

Interactive Marketing Manager at SeaWorld Parks & Entertainment

Developed and launched a company-wide affiliate marketing program; acquired new partners via digital efforts and industry trade events; drove over $10M incremental revenue annually; launched affiliate-dedicated website.

Community Manager at IZEA

Start-up social media marketing agency; developed and implemented all marketing initiatives; managed content and community of company blogs; created and managed blogger ambassador program; developed content for all corporate social media channels; helped drive customer database to 30k users; managed activation of company’s annual blog conference, including speaker content.