Hi, I’m Maria Abdollahi, a marketing professional based in Frankfurt with a Master's in Human Computer Interaction. I specialize in digital marketing, content strategy, and data-driven email campaigns that boost engagement and conversions. I enjoy translating technical branding into clear, compelling messages across websites, newsletters, and social channels. In my current role at AB Enzymes, I lead email marketing, website content management in Umbraco, and the website relaunch, while previously supporting global brands at Henkel and Panasonic Marketing Europe. I thrive in cross-functional teams, leverage analytics to optimize performance, and continuously seek opportunities to blend design with strategy.…

Maria Abdollahi

Hi, I’m Maria Abdollahi, a marketing professional based in Frankfurt with a Master's in Human Computer Interaction. I specialize in digital marketing, content strategy, and data-driven email campaigns that boost engagement and conversions. I enjoy translating technical branding into clear, compelling messages across websites, newsletters, and social channels. In my current role at AB Enzymes, I lead email marketing, website content management in Umbraco, and the website relaunch, while previously supporting global brands at Henkel and Panasonic Marketing Europe. I thrive in cross-functional teams, leverage analytics to optimize performance, and continuously seek opportunities to blend design with strategy.…

Available to hire

Hi, I’m Maria Abdollahi, a marketing professional based in Frankfurt with a Master’s in Human Computer Interaction. I specialize in digital marketing, content strategy, and data-driven email campaigns that boost engagement and conversions. I enjoy translating technical branding into clear, compelling messages across websites, newsletters, and social channels.

In my current role at AB Enzymes, I lead email marketing, website content management in Umbraco, and the website relaunch, while previously supporting global brands at Henkel and Panasonic Marketing Europe. I thrive in cross-functional teams, leverage analytics to optimize performance, and continuously seek opportunities to blend design with strategy.

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Skills

Experience Level

Language

English
Fluent
German
Intermediate
Persian
Fluent

Work Experience

Marketing Specialist (Full-Time) at AB Enzymes
April 1, 2025 - Present
Developed and executed targeted email marketing campaigns (newsletters, nurture sequences) to drive customer engagement and conversions. Optimized email content, subject lines, and layouts using A/B testing, improving open and click-through rates. Tracked key metrics (open rate, CTR, conversions) and delivered actionable insights to optimize performance. Led the corporate website relaunch, aligning digital marketing with brand positioning, SEO, UX and lead generation objectives. Managed and updated content in Umbraco CMS, ensuring SEO best practices and engaging user experiences.
Global Marketing Intern at Henkel
April 30, 2025 - October 26, 2025
Conducted global market analyses and compiled strategic insights to inform international marketing decisions, supporting brand equity initiatives. Created concepts for relaunch advertising to improve messaging and campaign effectiveness. Worked with creative agencies to develop promotional messages and design concepts for laundry products following brand guidelines to strengthen global brand presence.
Marketing Communication Intern at Panasonic Marketing Europe GmbH
December 31, 2024 - October 26, 2025
Designed and optimized promotional emails aligned with campaign goals. Conducted A/B testing on email subject lines, visuals, and CTAs to enhance user engagement and conversion performance. Designed and optimized landing pages for marketing campaigns, ensuring alignment with promotion objectives and seamless collaboration with other marketing teams. Monitored KPIs to analyze the performance of marketing campaigns, improving digital marketing performance.
Communication Designer (Working Student) at MBCC Group
November 30, 2022 - October 26, 2025
Created compelling email visuals and messaging aligned with corporate branding. Analyzed email performance metrics to assess campaign effectiveness and implement improvements. Created engaging LinkedIn content, achieving a 25% increase in followers and improved interaction rates, and updated brand guidelines for various marketing communication materials, ensuring consistent marketing communications.
Media Designer Intern at Bosch GmbH
March 31, 2022 - October 26, 2025
Developed an E-Learning platform by creating engaging content, resulting in a 30% increase in user engagement and a 25% rise in course completion rates. Collaborated with cross-functional and engineering teams to improve website content, usability, and customer engagement in alignment with digital marketing strategy. Supported market and competitive analysis to identify communication opportunities and inform product marketing initiatives.
Client Relationship Manager (Full Time) at Maxim Order Service
April 30, 2019 - October 26, 2025
Developed and executed email marketing campaigns using HubSpot CRM to promote services and nurture client relationships, achieving a 30% increase in CTR. Conducted market and data analysis to identify trends and optimize marketing activities based on insights. Conducted market and audience segmentation to personalize email messaging for improved engagement. Created customer-focused website and newsletter content that supported brand positioning and audience engagement.
Content Marketing Coordinator (Full Time) at Energy Gostar Nootriga
March 31, 2018 - October 26, 2025
Created and optimized email newsletters, ensuring relevant content and consistent branding. Developed personalized email content to improve engagement and conversion rates. Developed informative and SEO-friendly content for the company’s website, boosting organic website traffic by 20%. Monitored the performance of targeted keywords on landing pages and generated regular reports to track the success of key SEO metrics.
Marketing Specialist (Full-Time) at AB Enzymes
April 1, 2025 - Present
Developed and executed targeted email marketing campaigns, including newsletters and nurture sequences, driving customer engagement and conversions. Designed and optimized email content, subject lines, and layouts using A/B testing to improve open and click-through rates. Tracked, analyzed, and reported on key email metrics (open rate, CTR, conversion) and delivered actionable insights to optimize performance. Led the corporate website relaunch project, aligning digital marketing strategy with brand positioning, SEO, UX, and lead generation objectives. Managed and updated website content in Umbraco CMS, ensuring SEO alignment and user engagement goals.
Global Marketing Intern at Henkel
April 1, 2025 - October 26, 2025
Conducted global market analyses and compiled strategic insights to inform international marketing decisions, supporting brand equity initiatives. Supported the development of commercial advertising by creating key concepts for relaunch initiatives to improve messaging and campaign effectiveness. Collaborated with creative agencies to develop promotional messages and design concepts for laundry products, following brand guidelines to strengthen global brand presence.
Marketing Communication Intern at Panasonic Marketing Europe GmbH
December 1, 2024 - October 26, 2025
Designed and optimized promotional emails aligned with marketing campaign goals. Conducted A/B testing on email subject lines, visuals, and CTAs to enhance user engagement and conversion performance. Designed and optimized landing pages for marketing campaigns, ensuring alignment with promotion objectives and seamless collaboration with other marketing teams. Monitored KPIs to analyze campaign performance and improve digital marketing results.
Communication Designer (Working Student) at MBCC Group
November 1, 2022 - October 26, 2025
Created compelling email visuals and messaging aligned with corporate branding. Analyzed email performance metrics to assess campaign effectiveness and implement improvements. Created engaging LinkedIn content, achieving a 25% increase in followers and improved interaction rates, and optimized content strategies based on performance insights. Updated brand guidelines for marketing communications.
Media Designer Intern at Bosch GmbH
March 1, 2022 - October 26, 2025
Developed an E-Learning platform by creating engaging content, resulting in a 30% increase in user engagement and a 25% rise in course completion rates. Collaborated with cross-functional and engineering teams to improve website content, usability, and customer engagement in alignment with digital marketing strategy. Supported market and competitive analysis to identify communication opportunities and inform product marketing initiatives.
Client Relationship Manager (Full Time) at Maxim Order Service
April 1, 2019 - October 26, 2025
Developed and executed email marketing campaigns using HubSpot CRM to promote services and nurture client relationships, achieving a 30% increase in CTR. Conducted market and data analysis to identify trends and optimize marketing activities. Conducted market and audience segmentation to personalize email messaging for improved engagement. Created customer-focused website and newsletter content that supported brand positioning and audience engagement.
Content Marketing Coordinator (Full Time) at Energy Gostar Nootriga
March 1, 2018 - October 26, 2025
Created and optimized email newsletters, ensuring relevant content and consistent branding. Developed personalized email content to improve engagement and conversion rates. Developed informative and SEO-friendly content for the company’s website, boosting organic website traffic by 20%. Monitored the performance of targeted keywords on landing pages and generated regular reports to track the success of key SEO metrics.

Education

Master in Human Computer Interaction (HCI) at University of Siegen, Germany
October 1, 2019 - March 31, 2023
Bachelor in Information Technology (IT) at Islamic Azad University
September 1, 2009 - July 31, 2013
Preparatory Certificate (Pre-University) at Sadegh Vaziri School
September 1, 2007 - June 30, 2008
Master in Human Computer Interaction (HCI) at University of Siegen
October 1, 2019 - March 1, 2023
Bachelor in Information Technology (IT) at Islamic Azad University
September 1, 2009 - July 1, 2013
Preparatory Certificate (Pre-University) at Sadegh Vaziri School
September 1, 2007 - June 1, 2008

Qualifications

TELC B2 Certification (German)
April 1, 2023 - March 31, 2024
TELC B2 Certification
April 1, 2023 - March 1, 2024

Industry Experience

Manufacturing, Professional Services, Retail, Media & Entertainment, Software & Internet, Life Sciences

Skills

Experience Level