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I’m a marketing and business strategy professional with a strong foundation in data analytics, digital marketing, and product planning. Over the past few years, I’ve worked with organizations like Telenor, The MBC Group, Gloria Jean's helping them analyze markets, optimize campaigns, and launch growth-focused strategies. I combine analytical tools like Power BI, Excel, and R with marketing insight to turn data into clear, actionable results whether it’s improving ROI, understanding customer behavior, or driving brand engagement. My approach is insight-driven, structured, and ROI-focused, making me a reliable partner for teams that want to make smarter, data-backed marketing decisions.…I’m a marketing and business strategy professional with a strong foundation in data analytics, digital marketing, and product planning. Over the past few years, I’ve worked with organizations like Telenor, The MBC Group, Gloria Jean's helping them analyze markets, optimize campaigns, and launch growth-focused strategies. I combine analytical tools like Power BI, Excel, and R with marketing insight to turn data into clear, actionable results whether it’s improving ROI, understanding customer behavior, or driving brand engagement. My approach is insight-driven, structured, and ROI-focused, making me a reliable partner for teams that want to make smarter, data-backed marketing decisions.

Rameeza Azhar

Digital Marketer, Data Analyst, Content Creator, +4

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I’m a marketing and business strategy professional with a strong foundation in data analytics, digital marketing, and product planning. Over the past few years, I’ve worked with organizations like Telenor, The MBC Group, Gloria Jean's helping them analyze markets, optimize campaigns, and launch growth-focused strategies. I combine analytical tools like Power BI, Excel, and R with marketing insight to turn data into clear, actionable results whether it’s improving ROI, understanding customer behavior, or driving brand engagement. My approach is insight-driven, structured, and ROI-focused, making me a reliable partner for teams that want to make smarter, data-backed marketing decisions.…I’m a marketing and business strategy professional with a strong foundation in data analytics, digital marketing, and product planning. Over the past few years, I’ve worked with organizations like Telenor, The MBC Group, Gloria Jean's helping them analyze markets, optimize campaigns, and launch growth-focused strategies. I combine analytical tools like Power BI, Excel, and R with marketing insight to turn data into clear, actionable results whether it’s improving ROI, understanding customer behavior, or driving brand engagement. My approach is insight-driven, structured, and ROI-focused, making me a reliable partner for teams that want to make smarter, data-backed marketing decisions.

Available to hire

I’m a marketing and business strategy professional with a strong foundation in data analytics, digital marketing, and product planning. Over the past few years, I’ve worked with organizations like Telenor, The MBC Group, Gloria Jean’s helping them analyze markets, optimize campaigns, and launch growth-focused strategies.

I combine analytical tools like Power BI, Excel, and R with marketing insight to turn data into clear, actionable results whether it’s improving ROI, understanding customer behavior, or driving brand engagement. My approach is insight-driven, structured, and ROI-focused, making me a reliable partner for teams that want to make smarter, data-backed marketing decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Sr. Executive Devices and Product Planning at Telenor Pakistan

April 1, 2025 - October 26, 2025

Coordinated with OEMs, distributors, and internal strategy teams to align product portfolios with evolving customer needs, supporting the launch of next-generation solutions such as eSIM and mobile broadband; oversaw sales programs across nationwide franchisees and alternate channels, optimizing go-to-market strategies and inventory flow to achieve a 20% sales uplift within one quarter; designed and managed content-driven retailer engagement platform including weekly live-stream broadcasts; directed the national Telnor/Freefire Gaming SIM competition; conducted market and competitor research on emerging technologies (VoLTE, VoWiFi) and analyzed KPIs, producing data-driven insights that inform strategic decision-making and new partnership opportunities.

Business Analyst at The Viewlytics Pvt Ltd.

December 1, 2023 - October 26, 2025

Coordinated with cross-functional teams to implement content analytics systems, providing actionable insights that guided audience engagement and program decisions; designed dashboards (Power BI, Tableau) to track KPIs and viewership trends, translating data into strategies that consistently increase audience engagement.

Digital Campaign Manager at The MBC Group

October 1, 2022 - October 26, 2025

Managed content creation and outreach for 10+ clients, producing social media posts, newsletters, and website copy that increased engagement rates; executed targeted LinkedIn and Instagram campaigns, analyzing metrics and refining messaging to drive a 40% boost in audience reach and click-throughs; coordinated design and promotional assets using Canva and Google Drive, ensuring on-brand visuals and timely publication across channels; delivered weekly performance reports, translating analytics into clear recommendations for strategy adjustments.

Assistant Digital Marketing at Mudzi’s Coffees Inc. | Gloria Jean’s Master Franchisee

April 1, 2022 - October 26, 2025

Executed social media campaigns for 12 franchise stores, leveraging analytics to tailor content to audience demand, seasonal trends, and product promotions, resulting in a 42% increase in Instagram reach within two months; streamlined digital operations by managing budgets for paid acquisitions, integrating Square Up with online ordering system, and coordinating with the supply chain to ensure smooth workflow and cost-effective resource utilization; directed website and UX enhancements, improving navigation, online ordering efficiency, and user engagement, contributing to more seamless customer interactions and operational efficiency.