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I am Sara Cuncic, a website and growth professional with 4+ years of experience optimizing SEO, CMS platforms, and user experience for high-traffic multilingual B2B websites. I’ve delivered end-to-end website and SEO projects, optimized pages, and used data to drive conversions. I enjoy turning product features into clear, user-friendly web content and collaborating with design, development, and marketing teams to ship updates quickly and improve performance over time. I’ve worked as a freelancer and in-house, collaborating with cross-functional teams, conducting A/B tests, and refining pages based on real user behavior to boost engagement and lead generation.…I am Sara Cuncic, a website and growth professional with 4+ years of experience optimizing SEO, CMS platforms, and user experience for high-traffic multilingual B2B websites. I’ve delivered end-to-end website and SEO projects, optimized pages, and used data to drive conversions. I enjoy turning product features into clear, user-friendly web content and collaborating with design, development, and marketing teams to ship updates quickly and improve performance over time. I’ve worked as a freelancer and in-house, collaborating with cross-functional teams, conducting A/B tests, and refining pages based on real user behavior to boost engagement and lead generation.

Sara Cuncic

SEO Expert, Content Creator, Content Designer, +2

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I am Sara Cuncic, a website and growth professional with 4+ years of experience optimizing SEO, CMS platforms, and user experience for high-traffic multilingual B2B websites. I’ve delivered end-to-end website and SEO projects, optimized pages, and used data to drive conversions. I enjoy turning product features into clear, user-friendly web content and collaborating with design, development, and marketing teams to ship updates quickly and improve performance over time. I’ve worked as a freelancer and in-house, collaborating with cross-functional teams, conducting A/B tests, and refining pages based on real user behavior to boost engagement and lead generation.…I am Sara Cuncic, a website and growth professional with 4+ years of experience optimizing SEO, CMS platforms, and user experience for high-traffic multilingual B2B websites. I’ve delivered end-to-end website and SEO projects, optimized pages, and used data to drive conversions. I enjoy turning product features into clear, user-friendly web content and collaborating with design, development, and marketing teams to ship updates quickly and improve performance over time. I’ve worked as a freelancer and in-house, collaborating with cross-functional teams, conducting A/B tests, and refining pages based on real user behavior to boost engagement and lead generation.

Available to hire

I am Sara Cuncic, a website and growth professional with 4+ years of experience optimizing SEO, CMS platforms, and user experience for high-traffic multilingual B2B websites. I’ve delivered end-to-end website and SEO projects, optimized pages, and used data to drive conversions. I enjoy turning product features into clear, user-friendly web content and collaborating with design, development, and marketing teams to ship updates quickly and improve performance over time.

I’ve worked as a freelancer and in-house, collaborating with cross-functional teams, conducting A/B tests, and refining pages based on real user behavior to boost engagement and lead generation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Croatian

Fluent

English

Advanced

Work Experience

Web Specialist at A1 Croatia

June 1, 2022 - Present

Owned creation and optimization of B2B web pages in Liferay, improving UX and overall website performance. Collaborated cross-functionally with design and development teams to deliver high-quality, conversion-focused pages. Ensured responsive, user-centric web experiences across devices, optimizing structure, speed, and usability. Supported website migrations with content transfer, QA, and performance checks. Managed pricing, services, and promotions; built service-specific web forms to support lead generation.

Junior Web Specialist at A1 Croatia

June 1, 2022 - January 31, 2024

Maintained and updated B2B web content in Liferay CMS, ensuring pages were accurate and up to date. Uploaded and formatted content across web pages, following internal guidelines and best practices. Worked closely with designers and developers to implement website changes and improvements.

Marketing Assistant at A1 Croatia

September 1, 2021 - June 30, 2022

Helped coordinate A/B testing on landing pages, email subject lines, and ad creatives. Helped create B2B content, including blog posts, case studies, and whitepapers. Managed email marketing campaigns using Salesforce.

Website & SEO Manager at Clickout Media (MBG Digital)

November 1, 2024 - November 30, 2025

Managed and maintained internal brand websites across multiple CMS platforms. Uploaded and optimized various content, including blog posts, categories, games, banners, and SEO-driven articles, incorporating meta titles, descriptions, H1 titles, and other on-page SEO elements. Oversaw the upload and promotional content processes for multiple casino websites across three different CMS platforms. Collaborated with external agencies, translators, CRM team and in-house designers, providing assistance and guidance as needed. Managed translations and multilingual content for global markets, ensuring proper localization. Supported migrations and bug fixes, and worked with developers to improve and customize the CMS for better user experience.

Site Manager at Gentoo Media (Formerly GiG Media)

January 1, 2022 - November 30, 2024

Managed and optimized web pages for a leading iGaming platform, focusing on enhancing user experience and engagement. Implemented on-page SEO strategies to improve search engine rankings and drive organic traffic. Optimized meta tags, headers, and on-page content to align with SEO best practices. Monitored CMS-related issues, troubleshooting and collaborating with developers to resolve content errors and enhance platform efficiency.

Content/Web administrator at JTP Web Shop

January 1, 2021 - January 31, 2022

Wrote and optimized content for various new products every day. Monitored website analytics to identify and resolve navigation issues, resulting in improved user engagement and smoother online shopping experiences.

Ads & Content Specialist at HS Plus

November 1, 2020 - December 31, 2021

Planned, analyzed, and optimized ads for a wide range of products across multiple online stores. Wrote and translated product descriptions, promotional content, and email campaigns tailored to the Croatian market. Monitored ad and content performance, suggesting improvements to boost conversions. Collaborated closely with designers and translators to ensure consistent, culturally relevant messaging. Localized campaign content in line with local holidays, seasonal trends, and customer behavior.

Croatian Copywriter at Bank24.hr

July 1, 2019 - June 30, 2021

Wrote various types of content about finance and banking for the Croatian market, including blog posts and newsletters, and also researched and covered a wide range of finance news and banking topics. Executed off-site SEO activities by creating native content, identifying relevant websites for publication, and building backlinks to increase visibility and search rankings.

Digital Marketing Intern at Polyclinic Marija

January 1, 2018 - January 31, 2019

Developed content and planned workshops to improve the polyclinic's social media presence. Coordinated and executed a photoshoot by managing space, actors and photographer for high-quality images used in blog posts and other channels.