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Hi, I’m Naomi Esayas, a Toronto-based social media strategist with a marketing background and a passion for storytelling. I help brands grow their online presence by crafting engaging campaigns, polished visuals, and data-driven content that resonates with audiences. From nutrition and retail to fashion and e-commerce, I blend creative design with strong relationship building to deliver measurable results across Instagram, TikTok, Facebook, YouTube, Pinterest, and more. I thrive on collaborating with teams to maintain on-brand storytelling and drive growth.…Hi, I’m Naomi Esayas, a Toronto-based social media strategist with a marketing background and a passion for storytelling. I help brands grow their online presence by crafting engaging campaigns, polished visuals, and data-driven content that resonates with audiences. From nutrition and retail to fashion and e-commerce, I blend creative design with strong relationship building to deliver measurable results across Instagram, TikTok, Facebook, YouTube, Pinterest, and more. I thrive on collaborating with teams to maintain on-brand storytelling and drive growth.

Naomi Esayas

Social Media Manager, Digital Marketer, Content Creator, +4

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Hi, I’m Naomi Esayas, a Toronto-based social media strategist with a marketing background and a passion for storytelling. I help brands grow their online presence by crafting engaging campaigns, polished visuals, and data-driven content that resonates with audiences. From nutrition and retail to fashion and e-commerce, I blend creative design with strong relationship building to deliver measurable results across Instagram, TikTok, Facebook, YouTube, Pinterest, and more. I thrive on collaborating with teams to maintain on-brand storytelling and drive growth.…Hi, I’m Naomi Esayas, a Toronto-based social media strategist with a marketing background and a passion for storytelling. I help brands grow their online presence by crafting engaging campaigns, polished visuals, and data-driven content that resonates with audiences. From nutrition and retail to fashion and e-commerce, I blend creative design with strong relationship building to deliver measurable results across Instagram, TikTok, Facebook, YouTube, Pinterest, and more. I thrive on collaborating with teams to maintain on-brand storytelling and drive growth.

Available to hire

Hi, I’m Naomi Esayas, a Toronto-based social media strategist with a marketing background and a passion for storytelling. I help brands grow their online presence by crafting engaging campaigns, polished visuals, and data-driven content that resonates with audiences.

From nutrition and retail to fashion and e-commerce, I blend creative design with strong relationship building to deliver measurable results across Instagram, TikTok, Facebook, YouTube, Pinterest, and more. I thrive on collaborating with teams to maintain on-brand storytelling and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Social Media Coordinator at Freelance / Personal Brand

January 1, 2021 - Present

Develop and execute content strategies to increase engagement and brand visibility across Instagram, TikTok, and Pinterest. Design branded content using Canva and Adobe Creative Suite to align with audience interests in lifestyle, fashion, and wellness. Manage collaborations and partnerships to enhance brand awareness and follower growth. Track social media insights to measure campaign success and adjust strategy using Google Analytics and Meta Insights. Write engaging captions, blogs, and newsletters with SEO-focused language to optimize reach and performance.

Client Success & Wellness Coordinator at Various Wellness & Nutrition Roles

January 1, 2024 - October 26, 2025

Supported clients through personalized wellness plans and consistent communication to improve satisfaction and outcomes. Maintained organized digital systems for tracking client progress, scheduling, and feedback. Applied marketing skills to design educational content and manage online presence for wellness initiatives.

Marketing Assistant (Intern) at Boutique Creative Agency

January 1, 2019 - October 26, 2025

Assisted in planning and scheduling social media campaigns using Planoly and Later. Conducted keyword research to optimize blog content and boost search rankings. Created promotional materials, newsletters, and graphics for client campaigns.

Nutritionist / Marketing Assistant at Smith's Compounding Pharmacy

July 1, 2025 - October 26, 2025

Managed social media campaigns to promote wellness products, leveraging Canva and photography to create polished, on-brand visuals. Developed and scheduled content calendars aligned with seasonal promotions and brand goals. Wrote engaging captions and blog-style posts to educate customers and drive engagement. Tracked performance metrics and adjusted content strategies for improved reach and sales.

Nutritionist at Village Juicery

May 1, 2024 - October 26, 2025

Built strong customer relationships, meeting sales goals and enhancing store experience. Supported store marketing efforts and promoted new product launches.

Style Advisor at ZANE

December 1, 2022 - October 26, 2025

Created branded Instagram content, increasing online engagement. Managed Shopify updates, inventory, and product launches.

Fashion Stylist / Social Media Intern at Multiple Brands

January 1, 2020 - October 26, 2025

Styled shoots for campaigns, including Evio Beauty Concealer; curated and styled mannequins reflecting seasonal trends to drive sales. Produced creative direction for visuals and social campaigns.