I am organized, creative, and always seeking new challenges. With a strong strategic and analytical mindset, I thrive in dynamic and strategic teams. Ready to take on new challenges!

Tania Rodríguez de la Paz

I am organized, creative, and always seeking new challenges. With a strong strategic and analytical mindset, I thrive in dynamic and strategic teams. Ready to take on new challenges!

Available to hire

I am organized, creative, and always seeking new challenges. With a strong strategic and analytical mindset, I thrive in dynamic and strategic teams.

Ready to take on new challenges!

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate
Russian
Intermediate

Work Experience

Digital Marketing & Multichannel Strategy Manager at AON
October 1, 2023 - Present
Currently leading digital strategies for AON and coordinating brand and performance efforts for LATAM and Spain, improving performance through investment optimization and audience segmentation. Oversees multichannel campaign tracking (media, Google Ads, Meta, programmatic) and negotiates strategic relationships with media outlets to maximize budget efficiency. Coordinates international client contact and balances business needs with strategic media proposals; provides analysis, reporting, and insights that support tactical and strategic decision-making.
SEO Specialist / Digital Marketing Specialist at Prismalia
September 1, 2023 - October 26, 2025
Increased organic visibility through technical SEO audits (Screaming Frog), sitemap optimization, content SEO strategy, and local SEO actions (Google My Business). Boosted traffic and conversions through optimized Google Ads campaigns and data-driven content strategies. Managed and optimized social media channels for each client with tailored 360° strategies and content publishing on WordPress.
Accounting & Invoicing Specialist at Consultores
May 1, 2020 - October 26, 2025
Managed invoicing and accounting tracking for multiple companies using ContaPlus, ensuring financial accuracy and deadline compliance. Prepared quarterly tax returns and income statements, optimizing each client's tax burden.

Education

Bachelor's Degree in Business Administration and Management at Universidad de La Laguna
January 1, 2016 - January 1, 2021
Master’s Degree in Digital Marketing, Communications, and Social Media at UCJC - Digital School
January 1, 2022 - January 1, 2023

Qualifications

Google Data Analytics Certificate
January 11, 2030 - October 26, 2025
Google Ads Certification
January 11, 2030 - October 26, 2025
Advanced SEO Courses (Romuald Fons and Luis Villanueva)
January 11, 2030 - October 26, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other