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I'm Nerissa A. Aquino, a results-driven Marketing Executive specializing in social media, digital strategy and events. Over 7+ years I have built campaigns for luxury fashion and lifestyle brands, delivering storytelling that boosts brand awareness, engagement, and conversions. I excel at coordinating multi-brand portfolios, planning CRM campaigns via MoEngage, orchestrating influencer partnerships, and optimizing paid media across Meta, Google and TikTok. I thrive on turning data into action and collaborating with mall partners to create integrated brand experiences.…I'm Nerissa A. Aquino, a results-driven Marketing Executive specializing in social media, digital strategy and events. Over 7+ years I have built campaigns for luxury fashion and lifestyle brands, delivering storytelling that boosts brand awareness, engagement, and conversions. I excel at coordinating multi-brand portfolios, planning CRM campaigns via MoEngage, orchestrating influencer partnerships, and optimizing paid media across Meta, Google and TikTok. I thrive on turning data into action and collaborating with mall partners to create integrated brand experiences.

Nerissa A. Aquino

Social Media Manager, Digital Marketer, Marketing Strategist, +4

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I'm Nerissa A. Aquino, a results-driven Marketing Executive specializing in social media, digital strategy and events. Over 7+ years I have built campaigns for luxury fashion and lifestyle brands, delivering storytelling that boosts brand awareness, engagement, and conversions. I excel at coordinating multi-brand portfolios, planning CRM campaigns via MoEngage, orchestrating influencer partnerships, and optimizing paid media across Meta, Google and TikTok. I thrive on turning data into action and collaborating with mall partners to create integrated brand experiences.…I'm Nerissa A. Aquino, a results-driven Marketing Executive specializing in social media, digital strategy and events. Over 7+ years I have built campaigns for luxury fashion and lifestyle brands, delivering storytelling that boosts brand awareness, engagement, and conversions. I excel at coordinating multi-brand portfolios, planning CRM campaigns via MoEngage, orchestrating influencer partnerships, and optimizing paid media across Meta, Google and TikTok. I thrive on turning data into action and collaborating with mall partners to create integrated brand experiences.

Available to hire

I’m Nerissa A. Aquino, a results-driven Marketing Executive specializing in social media, digital strategy and events. Over 7+ years I have built campaigns for luxury fashion and lifestyle brands, delivering storytelling that boosts brand awareness, engagement, and conversions. I excel at coordinating multi-brand portfolios, planning CRM campaigns via MoEngage, orchestrating influencer partnerships, and optimizing paid media across Meta, Google and TikTok. I thrive on turning data into action and collaborating with mall partners to create integrated brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Executive – Social Media, Digital & Events at JSK Fashion Retail L.L.C

January 1, 2024 - Present

Manage and oversee all social media platforms for luxury and lifestyle brands, including Judith Leiber, Furla, Coccinelle, Zadig & Voltaire, Wilson, and Bata. Develop and execute brand-specific social media calendars, craft copy for posts and ads, plan CRM SMS & WhatsApp campaigns via MoEngage, lead content creation for events and campaigns, coordinate influencer outreach and product seeding, align brand promotions with mall activations, and optimize paid media campaigns across Meta Ads, Google Ads, and TikTok Ads to drive ROI and lead generation.

Digital Marketing Specialist and Creative at North American Services Center

December 1, 2023 - October 27, 2025

Strategized, developed and managed paid campaigns across Facebook, Instagram and TikTok; created engaging social media strategies and execution plans to grow audiences, web presence, and brand awareness. Deployed lead-generation tactics yielding 155K+ new leads. Monitored campaign performance with analytics and dashboards; conducted keyword research and applied SEO guidelines. Managed email marketing via Atompark; designed landing pages and promotional content; created YouTube content and graphics; assisted with proposals and increased organic traffic.

Digital Marketing Specialist at Sultan Al Ali Group

September 1, 2021 - October 27, 2025

Managed various social media accounts to maintain brand awareness. Implemented and ran digital campaigns on Facebook, Instagram and Google Ads to generate leads. Created and administered content on Facebook, Instagram, Twitter, and LinkedIn to build an audience and engagement. Worked as a graphic designer to create creative assets; conducted promotional activities; maintained websites and analyzed data; managed SEO and WordPress; implemented SEO-driven organic strategy; ran SEM campaigns and improved page rank; utilized Google Analytics and Google Ads to drive marketing outcomes.

Marketing Executive - Social Media, Digital Strategy & Events at JSK Fashion Retail LLC

January 1, 2024 - Present

Oversees social media channels for luxury and lifestyle brands including Judith Leiber, Furla, Coccinelle, Zadig & Voltaire, Wilson, and Bata. Develops social media calendars tailored to each brand’s identity and campaign goals. Writes posts, ads, and promotional copy to boost engagement and storytelling. Plans CRM SMS & WhatsApp campaigns via MoEngage, targeting segmented audiences for promotions, events, and product launches. Leads content creation for brand events, seasonal campaigns, and product highlights across digital channels. Coordinates influencer outreach and product seeding to amplify visibility. Aligns brand promotions with mall-wide campaigns and activations. Strategizes and manages paid digital advertising across Meta Ads, Google Ads, and TikTok Ads. Monitors campaign performance, analyzes KPIs, and optimizes strategies to maximize ROI and lead generation.

Digital Marketing Specialist and Creative at North American Services Center

December 1, 2023 - October 27, 2025

Strategized, developed and managed paid campaigns across Facebook, Instagram and TikTok. Created engaging social media strategies and execution plans that cultivated audiences, increased web presence, and enhanced brand awareness. Deployed lead-generation tactics resulting in 155K+ new leads. Monitored campaign performance with analytics, KPIs, and dashboards. Conducted keyword research and applied SEO guidelines to optimize content. Managed Email Marketing using AtomPark Software. Wrote copy and designed landing pages that matched searched intent, driving up conversions. Created video assets and YouTube content. Assisted in developing proposals within digital marketing segment. Increased organic website and social media traffic.

Digital Marketing Specialist at Sultan Al Ali Group

September 1, 2021 - October 27, 2025

Managed various social media accounts to maintain brand awareness. Implemented and ran digital campaigns on Facebook, Instagram and Google Ads to generate quality leads. Created and administered content across Facebook, Instagram, Twitter, and LinkedIn to build audiences and drive engagement. Worked as a graphic designer to create all necessary creative assets. Conducted promotional activities and posted highly engaging content. Maintained websites and analyzed data. Managed SEO of WordPress pages and implemented SEO-driven organic strategies. Experience in creating and managing SEM campaigns. Used Google Analytics, Google Ads and keyword research to optimize campaigns; contributed to proposals and digital marketing initiatives to increase brand reach and sales.

Marketing Executive - Social Media, Digital & Events at JSK Fashion Retail L.L.C

January 1, 2024 - November 4, 2025

Oversees social media channels for luxury and lifestyle brands (Judith Leiber, Furla, Coccinelle, Zadig & Voltaire, Wilson, Bata); develops brand-aligned social calendars and creates post copy and promotional content; plans CRM SMS & WhatsApp campaigns via MoEngage; leads content creation for brand events and product highlights; coordinates influencer outreach and product seeding; collaborates with mall marketing to align brand promotions with mall-wide campaigns; strategizes and manages paid advertising across Meta, Google, and TikTok; monitors KPIs and optimizes strategies to maximize ROI and lead generation.

Digital Marketing Specialist and Creative at North American Services Center

December 1, 2023 - December 1, 2023

Strategized, developed and managed paid campaigns across Facebook, Instagram and TikTok; crafted social media strategies and execution plans to grow audiences, web presence and brand awareness; deployed lead-generation tactics delivering 155K+ new leads; monitored campaign performance via analytics and dashboards; conducted keyword research and applied SEO guidelines to optimize content; managed email marketing using Atompark software; served as copywriter and designer to create landing pages; produced eye-catching banners, thumbnails, videos and YouTube content; contributed to proposals with the business development manager; increased organic website and social media traffic.

Digital Marketing Specialist at Sultan Al Ali Group

September 1, 2021 - September 1, 2021

Managed multiple social media accounts to maintain brand awareness; implemented digital campaigns on Facebook, Instagram and Google Ads to generate quality leads; created and managed content across Facebook, Instagram, Twitter and LinkedIn; performed graphic design for creative assets; conducted promotional activities; maintained websites and analyzed data; managed SEO on WordPress; executed SEM campaigns; improved PageRank and organic reach; used Google Analytics, Google Ads, keyword research and related tools to optimize marketing efforts.

Digital Marketing Specialist and Creative at North American Services Center

June 1, 2022 - December 1, 2023

Strategized, developed and managed paid campaigns across Facebook, Instagram and TikTok. Created engaging social media strategies and execution plans that cultivated audiences, increased web presence, and enhanced brand awareness. Deployed lead-generation tactics to bring in 155K+ new leads through social media campaigns. Monitored the success of social media campaigns through analytics, KPIs, and dashboards. Conducted keyword research and used SEO guidelines to optimize content. Managed Email Marketing using Atompark software. Designed landing pages and copy that matched searched intent, driving conversions. Created eye-catching graphic banners, thumbnails and videos. Developed YouTube content. Assisted the business development manager in developing digital marketing proposals. Increased organic website and social media traffic.

Digital Marketing Specialist at Sultan Al Ali Group

April 1, 2018 - September 1, 2021

Managed various social media accounts to maintain brand awareness. Implemented digital campaigns on Facebook, Instagram and Google Ads to generate leads. Created content and acted as graphic designer to produce creative assets. Conducted promotional activities and posted highly engaging content. Maintained websites and analyzed data. Managed and monitored SEO for WordPress websites. Implemented an SEO-driven organic strategy and supported SEM campaigns. Improved page rank to top 5 results. Used Google Analytics, Google Ads and keywords to optimize campaigns. Created and monitored the company’s social media strategy to increase brand awareness, marketing effectiveness and sales.