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I am an experienced marketer based in Singapore with over 14 years in marketing, digital marketing, and project management. I help a variety of industries grow through lead generation, data-driven campaigns, and customer engagement initiatives. I’m known for turning insights into practical, multi-channel campaigns that drive measurable results and strengthen brand presence. I bring deep regional expertise in managing digital projects that enhance customer experience and brand visibility. My work spans multi-channel marketing, SEO, content across on- and off-page, and marketing automation to deliver personalized experiences at scale. I’m currently pursuing a Master of Business Administration (MBA) to further strengthen strategic, data-driven leadership capabilities.…I am an experienced marketer based in Singapore with over 14 years in marketing, digital marketing, and project management. I help a variety of industries grow through lead generation, data-driven campaigns, and customer engagement initiatives. I’m known for turning insights into practical, multi-channel campaigns that drive measurable results and strengthen brand presence. I bring deep regional expertise in managing digital projects that enhance customer experience and brand visibility. My work spans multi-channel marketing, SEO, content across on- and off-page, and marketing automation to deliver personalized experiences at scale. I’m currently pursuing a Master of Business Administration (MBA) to further strengthen strategic, data-driven leadership capabilities.

Tero Weckman

Digital Marketer, Social Media Manager, PPC Manager, +7

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I am an experienced marketer based in Singapore with over 14 years in marketing, digital marketing, and project management. I help a variety of industries grow through lead generation, data-driven campaigns, and customer engagement initiatives. I’m known for turning insights into practical, multi-channel campaigns that drive measurable results and strengthen brand presence. I bring deep regional expertise in managing digital projects that enhance customer experience and brand visibility. My work spans multi-channel marketing, SEO, content across on- and off-page, and marketing automation to deliver personalized experiences at scale. I’m currently pursuing a Master of Business Administration (MBA) to further strengthen strategic, data-driven leadership capabilities.…I am an experienced marketer based in Singapore with over 14 years in marketing, digital marketing, and project management. I help a variety of industries grow through lead generation, data-driven campaigns, and customer engagement initiatives. I’m known for turning insights into practical, multi-channel campaigns that drive measurable results and strengthen brand presence. I bring deep regional expertise in managing digital projects that enhance customer experience and brand visibility. My work spans multi-channel marketing, SEO, content across on- and off-page, and marketing automation to deliver personalized experiences at scale. I’m currently pursuing a Master of Business Administration (MBA) to further strengthen strategic, data-driven leadership capabilities.

Available to hire

I am an experienced marketer based in Singapore with over 14 years in marketing, digital marketing, and project management. I help a variety of industries grow through lead generation, data-driven campaigns, and customer engagement initiatives. I’m known for turning insights into practical, multi-channel campaigns that drive measurable results and strengthen brand presence.

I bring deep regional expertise in managing digital projects that enhance customer experience and brand visibility. My work spans multi-channel marketing, SEO, content across on- and off-page, and marketing automation to deliver personalized experiences at scale. I’m currently pursuing a Master of Business Administration (MBA) to further strengthen strategic, data-driven leadership capabilities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager, Performance at Spaceman Innovations

September 2, 2024 - June 30, 2025

Responsible for digital marketing strategy to gain leads and increase website traffic. Developed and managed marketing campaigns and generated qualified leads across platforms through paid search (Google Ads & Microsoft Ads), display/video/PMAX (Google Ads), and social media marketing (Facebook/Instagram & LinkedIn). Established an SEO strategy and implemented it through on-page, off-page, and technical SEO. Improved website user experience and optimized route to conversion (CRO). Created SEO-friendly messaging and selling points for brand and product line categories to be used in online and offline marketing.

Digital Marketing Manager at Tuxera Inc

November 30, 2023 - October 27, 2025

Implemented digital marketing strategies through PPC, SEM, SEO, social media, email marketing and content marketing campaigns. Drove brand awareness, engagement, and lead generation on Google, LinkedIn, Facebook and B2B data platforms. Established SEO program with on-page, off-page and technical SEO; created copywriter protocols for SEO-friendly content. Led content creation and content optimization.

Digital Marketing Manager at HP Inc

February 28, 2019 - October 27, 2025

Collaborated with APAC consumer and commercial PC teams to lead region-led marketing campaigns across 9 markets. Managed end-to-end campaigns across digital channels and partner ecosystems.

Digital Project Manager at HP Inc

May 31, 2015 - October 27, 2025

End-to-end delivery of 100+ web projects, including website development, microsite creation, and ad landing pages. Led stakeholder engagement and ensured timely delivery within budget constraints. Coordinated with internal teams and external vendors to meet project goals.

Regional Social Media Ops Lead & Project Manager at HP Inc

December 31, 2012 - October 27, 2025

Led end-to-end delivery of 20+ social media projects for the APAC region, planning and executing social media campaigns; established governance for social media; collaborated with regional stakeholders to meet local objectives.

Marketing Operations Specialist at HP Inc

February 7, 2011 - February 28, 2012

Directed marketing operations efforts including campaign execution, data tracking, and reporting across marketing channels; supported lead generation and performance metrics.

Project Manager at Alpha Labs

March 1, 2010 - September 1, 2010

Mar 2010 – Sep 2010; managed end-to-end project delivery for digital initiatives, coordinated between developers and designers, and maintained client communications to ensure timely, user-friendly deliverables.

Senior Web Content Executive / E-Media Assistant at Hammonds LLP

November 1, 2007 - August 1, 2009

maintained the company’s web properties and intranet, created and optimized digital content, and supported cross-functional teams with online communications and marketing assets.

Education

Bachelor’s Degree in International Business and Management (HBO) and Bachelor’s Degree in Business Administration (BBA) at Holland University / Evtek School of Applied Sciences

January 1, 2003 - December 31, 2007

Master of Business Administration (HBO) at University of Applied Sciences / HBO

January 1, 2025 - January 12, 2026

Bachelor’s Degree in International Business and Management (HBO) at Evtek School of Applied Sciences / University of Applied Sciences

January 1, 1999 - January 1, 2001

Bachelor’s Degree in Business Administration (BBA) at Evtek School of Applied Sciences / University of Applied Sciences

January 1, 1999 - January 1, 2001