I'm an Affiliate Marketing professional with expertise in iGaming (sportsbook & casino), driving growth through high-impact affiliate partnerships and data-driven campaigns. I'm skilled at optimizing acquisition and retention strategies, managing projects under pressure, and delivering measurable ROI. With an International Business Administration background and hands-on marketing experience, I bring a customer-first mindset, fast adaptability, and a proven track record of turning goals into results.

Laura Bobińska

I'm an Affiliate Marketing professional with expertise in iGaming (sportsbook & casino), driving growth through high-impact affiliate partnerships and data-driven campaigns. I'm skilled at optimizing acquisition and retention strategies, managing projects under pressure, and delivering measurable ROI. With an International Business Administration background and hands-on marketing experience, I bring a customer-first mindset, fast adaptability, and a proven track record of turning goals into results.

Available to hire

I’m an Affiliate Marketing professional with expertise in iGaming (sportsbook & casino), driving growth through high-impact affiliate partnerships and data-driven campaigns.

I’m skilled at optimizing acquisition and retention strategies, managing projects under pressure, and delivering measurable ROI. With an International Business Administration background and hands-on marketing experience, I bring a customer-first mindset, fast adaptability, and a proven track record of turning goals into results.

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Language

Spanish; Castilian
Fluent
English
Advanced
Polish
Beginner

Work Experience

Affiliate Executive at Betfair International - Spain/LATAM
May 1, 2023 - Present
Managing affiliate partnerships, maintaining existing relationships, and ensuring day-to-day affiliate execution within agreed parameters. Conducting negotiations with affiliate partners on CPA, revenue share, and hybrid rates to drive value for the PokerStars business. Leading wider projects with CRM, Commercial and stakeholders to drive results from specific customer cohorts and set up new mechanics and deal structures. Managing Income Access affiliate platform to ensure partners receive tracking reports for optimization. Developing new collaboration methods with affiliate partners, including digital sponsorships, data sharing, and PR for featured events. Executing and debriefing key tests to improve learning and strengthen advertising playbook. Setting and surpassing weekly, monthly, and annual goals. Performing campaigns in a fast-paced environment with high attention to detail. Staying updated on marketing regulations and adjusting policies as needed.
Advertising Operations Assistant at Leo Vegas - All Company markets
February 1, 2023 - October 27, 2025
Setup affiliate campaigns; provide first-line technical service desk support; administer reward plans; serve as Team Leader of the AdOps team; collaborate to implement changes that boost campaign performance; address payment-related queries from affiliates.
Project Leader at Grupo ZFB
July 1, 2021 - October 27, 2025
Managing delivery and administrative documentation related to a project; supervising, coordinating, and operating free zone permanent specials; ensuring compliance with guidelines and procedures; monitoring project progress across departments; inspecting goods and documents to ensure accuracy.
Marketing Manager at Gym Shop Mx
December 31, 2018 - October 27, 2025
Office-based B2B role providing administrative support to the owner; training regional sales teams on ongoing software; preparing weekly and monthly reports; maintaining contracts and documentation; implementing digital marketing strategies across social media, email, and online advertising; analyzing customer behavior with analytics tools and adjusting campaigns for performance.

Education

Bachelor's Degree in International Business Administration at Universidad Simon Bolivar
January 11, 2030 - January 1, 2016
Technologist Diploma in International Negotiation at SENA
January 11, 2030 - January 1, 2013
Technic Diploma in Foreign Trade Assistant at Universidad Simon Bolivar
January 11, 2030 - January 1, 2012
Professional Digital Marketing Diploma at ICE Malta
January 11, 2030 - January 1, 2025

Qualifications

Google Digital Garage – Business Communication
December 1, 2023 - October 27, 2025
Semrush – Content Marketing and SEO Fundamentals
February 1, 2023 - October 27, 2025
Brainnest Group – Project Management Industry Training
April 1, 2023 - October 27, 2025
Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2023 - October 27, 2025
Semrush – SEO Fundamentals
January 1, 2023 - October 27, 2025
Great Learning – Content Marketing Basis
June 1, 2022 - October 27, 2025

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services, Education