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I am a seasoned strategic digital engagement communications professional with Emmy award-winning writing, producing, editing, and content management experience. I craft digital solutions for message campaigns across multiple media and lead SEO-driven content strategies to maximize reach and impact. I am an advocate for the underserved, focused on inclusive communications and excellent customer service. I collaborate across teams to deliver user-centric experiences and measurable results.…I am a seasoned strategic digital engagement communications professional with Emmy award-winning writing, producing, editing, and content management experience. I craft digital solutions for message campaigns across multiple media and lead SEO-driven content strategies to maximize reach and impact. I am an advocate for the underserved, focused on inclusive communications and excellent customer service. I collaborate across teams to deliver user-centric experiences and measurable results.

Andrea Laign

Writer, Video Editor, Content Producer, +2

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I am a seasoned strategic digital engagement communications professional with Emmy award-winning writing, producing, editing, and content management experience. I craft digital solutions for message campaigns across multiple media and lead SEO-driven content strategies to maximize reach and impact. I am an advocate for the underserved, focused on inclusive communications and excellent customer service. I collaborate across teams to deliver user-centric experiences and measurable results.…I am a seasoned strategic digital engagement communications professional with Emmy award-winning writing, producing, editing, and content management experience. I craft digital solutions for message campaigns across multiple media and lead SEO-driven content strategies to maximize reach and impact. I am an advocate for the underserved, focused on inclusive communications and excellent customer service. I collaborate across teams to deliver user-centric experiences and measurable results.

Available to hire

I am a seasoned strategic digital engagement communications professional with Emmy award-winning writing, producing, editing, and content management experience. I craft digital solutions for message campaigns across multiple media and lead SEO-driven content strategies to maximize reach and impact.

I am an advocate for the underserved, focused on inclusive communications and excellent customer service. I collaborate across teams to deliver user-centric experiences and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Web Content Management Developer at Serco North America

February 22, 2022 - Present

In support of the Defense Health Agency (DHA), Military Health System (MHS) and Health.mil, I create original content for Military Health and national observances; track daily news for strategic placement on Health.mil; compose promotional teasers for News Around the MHS and MHS News Articles; copy edit incoming content; evaluate/manage submissions from MHS content creators; and collaborate with communications teams across the MHS to develop daily and long-term SEO and user-experience solutions.

Photographer/Owner at Andrea Laign Photography

February 1, 2022 - October 27, 2025

Curated the '2020 is Hindsight' photo exhibition; produced promotional materials and social media content; showcased work in multiple exhibitions; organized the annual Asbury Park calendar supporting local food-insecurity charities; featured on national outlets; founding member of Black Glass Gallery.

Digital Engagement Web Content Manager at National Education Association

July 1, 2020 - October 27, 2025

Provided digital and cross-platform strategic messaging for NEA.org; collaborated with editorial teams on daily deadlines; covered NEA events for NEA.org and social platforms; managed visual media to reinforce NEA branding; crafted blurbs, teasers, and content to spark user interest; tested CMS features and site search; trained new CMS users.

Senior Promotions Writer/Producer at WBAL-TV

September 1, 2008 - October 27, 2025

Copied, produced, and edited sweeps, special projects, sales and topical promotions; collaborated with design staff to develop graphics, motion graphics, banners and branding for promos; integrated Live, Local, Late-Breaking branding across air, web, radio, and print; managed production staff and station events; trained new writers/producers; led the Creative Services Team through multiple ratings periods.

Promotions Writer/Producer at WJLA/NewsChannel 8

February 1, 2008 - October 27, 2025

Wrote and/or copy edited communications including promotions, special events, talking points, and remarks; conceived and built station brands; produced promos for air, web, and social media; managed events; wrote and managed daily promotional modules for the station website; planned shoots and managed post-production; contributed ideas to expand reach of stories.

Senior Promotions Writer/Producer at KPRC-TV

December 1, 2006 - October 27, 2025

Wrote and edited promotions for Local 2 News across multiple media; managed Local 2 News brand across platforms; coordinated promo shoots; trained staff; created long-format productions for sales clients and marketing; coordinated post-production and delivered promotional campaigns.

Staff Developer at The Writers' Workshop, Houston Independent School District

August 1, 2002 - October 27, 2025

Managed a creative writing curriculum for elementary school teachers; prepared Spanish-speaking transitional students for the TAKS writing portion; planned and documented year-end student poetry event; wrote, produced and edited long-format features and documentaries for screening.

Promotion Writer/Producer at KHWB-TV (Now KIAH)

January 1, 2001 - October 27, 2025

Wrote, produced, and edited station image promos, promos tied to WB network initiatives; branded the launch of WB39 News at Nine; partnered with sales to create event promotions; emceed community events; conducted satellite interviews with network talent; authored topical voiceovers.