I'm a whizz with words and messaging. Former journalist and editor, and worked at senior PR/comms level. Delivered CIPR courses in internal comms and crisis comms. Looking for part-time/ongoing editorial/social media gig while I establish my relationship coaching biz. Love working with entrepreneurs, I worked with James Caan for two years.

Naomi Snelling

I'm a whizz with words and messaging. Former journalist and editor, and worked at senior PR/comms level. Delivered CIPR courses in internal comms and crisis comms. Looking for part-time/ongoing editorial/social media gig while I establish my relationship coaching biz. Love working with entrepreneurs, I worked with James Caan for two years.

Available to hire

I’m a whizz with words and messaging. Former journalist and editor, and worked at senior PR/comms level. Delivered CIPR courses in internal comms and crisis comms.
Looking for part-time/ongoing editorial/social media gig while I establish my relationship coaching biz. Love working with entrepreneurs, I worked with James Caan for two years.

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Language

English
Fluent
French
Intermediate
Welsh
Advanced

Work Experience

Content and Campaigns Manager at Career Development Institute
July 1, 2024 - Present
Strategic Leadership: Restructured the comms operation and established cohesive messaging. Policy Campaign Management: Led a UK-wide policy-driven campaign with launch events across all four nations. Media Relations: Secured national, regional, and trade print and broadcast coverage to elevate public perception.
Strategic Brand Transformation & Communications Consultant (Freelance) at Airband
January 1, 2020 - October 27, 2025
Strategic Brand Transformation: Positioned Airband as a rural broadband specialist by shaping culture, brand, and product messaging. Reputation Management: Transformed brand perception and secured a Financial Times page 2 feature. Executive Collaboration: Created a corporate brochure in collaboration with the Director of Finance. Campaign and Award: Led a brand-positioning PR campaign shortlisted for Best PR Campaign in Rural PR.
Freelance PR Consultant and Account Director at Code Red PR Agency
February 1, 2023 - October 27, 2025
Account Oversight: Managed two key accounts, including Infinigate Group; Internal Comms & multilingual messaging; Ensured social media messaging consistency across multiple European languages.
Owner and Founder at Bud & Blossom Ltd / naomisnelling.com
March 1, 2021 - Present
Delivering high-level communications and content strategy for individuals, corporate teams, and entrepreneurs; video scripts, social media, and long-form articles; oversight of a bi-monthly LinkedIn newsletter that grew to 450,000 subscribers; film research for an independent filmmaker.
Editor Swansea Bay Business Magazine and South Wales Evening Post business pages at Seren Media
January 1, 2017 - October 27, 2025
Editorial leadership for business sections; brand direction; quality control; commission editor tasks to raise content standards across titles.
Editor-in-chief Media (now Style Birmingham) at Style Birmingham
January 1, 2007 - October 27, 2025
Brand Direction: Directed the re-brand of Cloud Nine magazine for Birmingham Airport and transformed the style and impact of flagship consumer titles. Quality Control: Integrated new templated platforms and a welcome page from the editor to reflect industry-leading standards and practice.
Commissioning Editor at Trinity Mirror, Cardiff
January 1, 2006 - October 27, 2025
Content & Quality Oversight: Edited four quarterly magazines and boosted the quality of newspaper segments through celebrity and adventure-led features. Media Coordination: Raised the standard of fashion content by organizing lifestyle and studio shoots, coordinating models, venues, and product reviews to boost advertising take-up.
Press & PR Officer at Millennial Coastal Park
January 1, 2001 - October 27, 2025
Strategic Positioning: Shaped the brand message and positioning of a £27.5M coastal regeneration project. Media Relations: Secured front-page coverage in industry and regional press, and coverage in The Sunday Times.
Content and Campaigns Manager (Part-Time) at Career Development Institute
July 1, 2024 - November 11, 2025
Strategic leadership of communications; restructured the comms operation; managed UK-wide policy-driven campaign launches and events across four nations; secured national, regional, and trade coverage.
Course Moderator and Lecturer at Oxford Professional Education Group (Oxford PEG)
March 1, 2024 - November 11, 2025
Lecturing CIPR specialist diploma courses; course moderation and delivery.
Owner and Founder at Bud & Blossom Ltd / naomisnelling.com
March 1, 2021 - November 11, 2025
Delivering high-level communications and content strategy for individuals, corporate teams, and entrepreneurs; oversight of LinkedIn newsletter growing to 450,000 subscribers; video scripting and media research.
Strategic Media and Stakeholder Communications Consultant (Freelance) at Airband
December 31, 2020 - December 31, 2020
Strategic Brand Transformation; Reputation Management; Executive Collaboration; Campaign and Award success; Marketing expansion including video and team training.
Freelance PR Consultant and Account Director at Code Red PR Agency
February 28, 2023 - February 28, 2023
Account oversight for two key accounts; internal communications support and multilingual messaging consistency across Europe.
Editor at Swansea Bay Business Magazine and South Wales Evening Post business pages (via Seren Media)
December 31, 2017 - December 31, 2017
Editorial leadership for business pages; quality oversight and content direction.
Editor-in-chief, Media at Style Birmingham (now Style Birmingham)
December 31, 2007 - December 31, 2007
Brand direction and editorial leadership; re-brand and content strategy for flagship titles.
Commissioning Editor at Trinity Mirror, Cardiff
December 31, 2006 - December 31, 2006
Content & quality oversight; commissioning and feature development; coordinate shoots and reviews to boost advertising take-up.
Press & PR Officer at Millennial Coastal Park
December 31, 2001 - December 31, 2001
Strategic positioning; secured front-page coverage in industry and regional press, and coverage in The Sunday Times.
Course Moderator and Lecturer at Oxford PEG (CIPR specialist diploma courses)
March 1, 2024 - Present
Course moderator and lecturer for CIPR specialist diploma courses; delivered instruction and assessed candidates.
Strategic Brand Transformation / Freelance at Airband
January 1, 2018 - December 31, 2020
Positioned Airband as a rural broadband specialist by influencing company culture, brand, and product messaging; secured Financial Times page 2 coverage; produced investor materials.
Freelance PR Consultant and Account Director at Code Red PR Agency
February 1, 2022 - February 28, 2023
Account oversight for key clients including Infinigate Group; provided internal communications support across multiple European languages; ensured social media messaging consistency.
Editor Swansea Bay Business Magazine and South Wales Evening Post business pages at Seren Media
January 1, 2015 - December 31, 2017
Directed editorial for business pages; quality control and content development; oversaw editorial standards across platforms.
Editor-in-chief Media at Style Birmingham (Trinity Mirror)
January 1, 2006 - December 31, 2007
Led brand direction; implemented quality controls; directed re-brand of flagship consumer titles.
Commissioning Editor at Trinity Mirror, Cardiff
January 1, 2001 - December 31, 2006
Edited four quarterly magazines; boosted content quality; coordinated features, fashion shoots, and reviewing processes to improve advertising take-up.
Press & PR Officer at Millennial Coastal Park
January 1, 1999 - December 31, 2001
Shaped brand messaging for a £27.5M coastal regeneration project; secured front-page coverage in industry and regional press, including The Sunday Times.

Education

Postgraduate Diploma in Public & Media Relations at Cardiff University School of Journalism
January 1, 1998 - October 27, 2025
BA (Hons) English Literature: 2:1 at University of Wales, Swansea
January 11, 2030 - January 1, 1997
Postgraduate Diploma in Journalism, Public & Media Relations at Cardiff University School of Journalism
January 1, 1998 - January 1, 1998
BA (Hons) English Literature, 2:1 at University of Wales, Swansea
January 11, 2030 - January 1, 1997
Postgraduate Diploma in Public & Media Relations at Cardiff University School of Journalism
January 1, 1998 - November 29, 2025
BA (Hons) English Literature: 2:1 at University of Wales, Swansea
January 11, 2030 - January 1, 1997

Qualifications

CIPR Crisis Communications Diploma
January 11, 2030 - October 27, 2025
CIPR Internal Communications Specialist Diploma
January 11, 2030 - October 27, 2025
CIPR Internal Communications Specialist Diploma
January 11, 2030 - November 11, 2025
CIPR Crisis Communications Diploma
January 11, 2030 - November 11, 2025
CIPR Crisis Communications Diploma
January 11, 2030 - November 29, 2025
CIPR Internal Communications Specialist Diploma
January 11, 2030 - November 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Telecommunications, Non-Profit Organization