Available to hire
I’m a whizz with words and messaging. Former journalist and editor, and worked at senior PR/comms level. Delivered CIPR courses in internal comms and crisis comms.
Looking for part-time/ongoing editorial/social media gig while I establish my relationship coaching biz. Love working with entrepreneurs, I worked with James Caan for two years.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Welsh
Advanced
Work Experience
Content and Campaigns Manager at Career Development Institute
July 1, 2024 - PresentStrategic Leadership: Restructured the comms operation and established cohesive messaging. Policy Campaign Management: Led a UK-wide policy-driven campaign with launch events across all four nations. Media Relations: Secured national, regional, and trade print and broadcast coverage to elevate public perception.
Strategic Brand Transformation & Communications Consultant (Freelance) at Airband
January 1, 2020 - October 27, 2025Strategic Brand Transformation: Positioned Airband as a rural broadband specialist by shaping culture, brand, and product messaging. Reputation Management: Transformed brand perception and secured a Financial Times page 2 feature. Executive Collaboration: Created a corporate brochure in collaboration with the Director of Finance. Campaign and Award: Led a brand-positioning PR campaign shortlisted for Best PR Campaign in Rural PR.
Freelance PR Consultant and Account Director at Code Red PR Agency
February 1, 2023 - October 27, 2025Account Oversight: Managed two key accounts, including Infinigate Group; Internal Comms & multilingual messaging; Ensured social media messaging consistency across multiple European languages.
Owner and Founder at Bud & Blossom Ltd / naomisnelling.com
March 1, 2021 - PresentDelivering high-level communications and content strategy for individuals, corporate teams, and entrepreneurs; video scripts, social media, and long-form articles; oversight of a bi-monthly LinkedIn newsletter that grew to 450,000 subscribers; film research for an independent filmmaker.
Editor Swansea Bay Business Magazine and South Wales Evening Post business pages at Seren Media
January 1, 2017 - October 27, 2025Editorial leadership for business sections; brand direction; quality control; commission editor tasks to raise content standards across titles.
Editor-in-chief Media (now Style Birmingham) at Style Birmingham
January 1, 2007 - October 27, 2025Brand Direction: Directed the re-brand of Cloud Nine magazine for Birmingham Airport and transformed the style and impact of flagship consumer titles. Quality Control: Integrated new templated platforms and a welcome page from the editor to reflect industry-leading standards and practice.
Commissioning Editor at Trinity Mirror, Cardiff
January 1, 2006 - October 27, 2025Content & Quality Oversight: Edited four quarterly magazines and boosted the quality of newspaper segments through celebrity and adventure-led features. Media Coordination: Raised the standard of fashion content by organizing lifestyle and studio shoots, coordinating models, venues, and product reviews to boost advertising take-up.
Press & PR Officer at Millennial Coastal Park
January 1, 2001 - October 27, 2025Strategic Positioning: Shaped the brand message and positioning of a £27.5M coastal regeneration project. Media Relations: Secured front-page coverage in industry and regional press, and coverage in The Sunday Times.
Content and Campaigns Manager (Part-Time) at Career Development Institute
July 1, 2024 - November 11, 2025Strategic leadership of communications; restructured the comms operation; managed UK-wide policy-driven campaign launches and events across four nations; secured national, regional, and trade coverage.
Course Moderator and Lecturer at Oxford Professional Education Group (Oxford PEG)
March 1, 2024 - November 11, 2025Lecturing CIPR specialist diploma courses; course moderation and delivery.
Owner and Founder at Bud & Blossom Ltd / naomisnelling.com
March 1, 2021 - November 11, 2025Delivering high-level communications and content strategy for individuals, corporate teams, and entrepreneurs; oversight of LinkedIn newsletter growing to 450,000 subscribers; video scripting and media research.
Strategic Media and Stakeholder Communications Consultant (Freelance) at Airband
December 31, 2020 - December 31, 2020Strategic Brand Transformation; Reputation Management; Executive Collaboration; Campaign and Award success; Marketing expansion including video and team training.
Freelance PR Consultant and Account Director at Code Red PR Agency
February 28, 2023 - February 28, 2023Account oversight for two key accounts; internal communications support and multilingual messaging consistency across Europe.
Editor at Swansea Bay Business Magazine and South Wales Evening Post business pages (via Seren Media)
December 31, 2017 - December 31, 2017Editorial leadership for business pages; quality oversight and content direction.
Editor-in-chief, Media at Style Birmingham (now Style Birmingham)
December 31, 2007 - December 31, 2007Brand direction and editorial leadership; re-brand and content strategy for flagship titles.
Commissioning Editor at Trinity Mirror, Cardiff
December 31, 2006 - December 31, 2006Content & quality oversight; commissioning and feature development; coordinate shoots and reviews to boost advertising take-up.
Press & PR Officer at Millennial Coastal Park
December 31, 2001 - December 31, 2001Strategic positioning; secured front-page coverage in industry and regional press, and coverage in The Sunday Times.
Course Moderator and Lecturer at Oxford PEG (CIPR specialist diploma courses)
March 1, 2024 - PresentCourse moderator and lecturer for CIPR specialist diploma courses; delivered instruction and assessed candidates.
Strategic Brand Transformation / Freelance at Airband
January 1, 2018 - December 31, 2020Positioned Airband as a rural broadband specialist by influencing company culture, brand, and product messaging; secured Financial Times page 2 coverage; produced investor materials.
Freelance PR Consultant and Account Director at Code Red PR Agency
February 1, 2022 - February 28, 2023Account oversight for key clients including Infinigate Group; provided internal communications support across multiple European languages; ensured social media messaging consistency.
Editor Swansea Bay Business Magazine and South Wales Evening Post business pages at Seren Media
January 1, 2015 - December 31, 2017Directed editorial for business pages; quality control and content development; oversaw editorial standards across platforms.
Editor-in-chief Media at Style Birmingham (Trinity Mirror)
January 1, 2006 - December 31, 2007Led brand direction; implemented quality controls; directed re-brand of flagship consumer titles.
Commissioning Editor at Trinity Mirror, Cardiff
January 1, 2001 - December 31, 2006Edited four quarterly magazines; boosted content quality; coordinated features, fashion shoots, and reviewing processes to improve advertising take-up.
Press & PR Officer at Millennial Coastal Park
January 1, 1999 - December 31, 2001Shaped brand messaging for a £27.5M coastal regeneration project; secured front-page coverage in industry and regional press, including The Sunday Times.
Education
Postgraduate Diploma in Public & Media Relations at Cardiff University School of Journalism
January 1, 1998 - October 27, 2025BA (Hons) English Literature: 2:1 at University of Wales, Swansea
January 11, 2030 - January 1, 1997Postgraduate Diploma in Journalism, Public & Media Relations at Cardiff University School of Journalism
January 1, 1998 - January 1, 1998BA (Hons) English Literature, 2:1 at University of Wales, Swansea
January 11, 2030 - January 1, 1997Postgraduate Diploma in Public & Media Relations at Cardiff University School of Journalism
January 1, 1998 - November 29, 2025BA (Hons) English Literature: 2:1 at University of Wales, Swansea
January 11, 2030 - January 1, 1997Qualifications
CIPR Crisis Communications Diploma
January 11, 2030 - October 27, 2025CIPR Internal Communications Specialist Diploma
January 11, 2030 - October 27, 2025CIPR Internal Communications Specialist Diploma
January 11, 2030 - November 11, 2025CIPR Crisis Communications Diploma
January 11, 2030 - November 11, 2025CIPR Crisis Communications Diploma
January 11, 2030 - November 29, 2025CIPR Internal Communications Specialist Diploma
January 11, 2030 - November 29, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Government, Telecommunications, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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