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Experienced professional in AgriTech, energy, and sustainable agri-food systems, with 15+ years of international experience across Africa, Latin America, and Europe. Skilled in B2B marketing, market development, and strategic communications, bridging sustainability, technology, and business growth. Proven ability to design and manage cross-sector initiatives, translate client insights into market strategies, and build partnerships that deliver measurable, scalable impact.…Experienced professional in AgriTech, energy, and sustainable agri-food systems, with 15+ years of international experience across Africa, Latin America, and Europe. Skilled in B2B marketing, market development, and strategic communications, bridging sustainability, technology, and business growth. Proven ability to design and manage cross-sector initiatives, translate client insights into market strategies, and build partnerships that deliver measurable, scalable impact.

Paula Rodríguez Rueda

Marketing Strategist, Content Creator, Content Designer, +2

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Experienced professional in AgriTech, energy, and sustainable agri-food systems, with 15+ years of international experience across Africa, Latin America, and Europe. Skilled in B2B marketing, market development, and strategic communications, bridging sustainability, technology, and business growth. Proven ability to design and manage cross-sector initiatives, translate client insights into market strategies, and build partnerships that deliver measurable, scalable impact.…Experienced professional in AgriTech, energy, and sustainable agri-food systems, with 15+ years of international experience across Africa, Latin America, and Europe. Skilled in B2B marketing, market development, and strategic communications, bridging sustainability, technology, and business growth. Proven ability to design and manage cross-sector initiatives, translate client insights into market strategies, and build partnerships that deliver measurable, scalable impact.

Available to hire

Experienced professional in AgriTech, energy, and sustainable agri-food systems, with 15+ years of international experience across Africa, Latin America, and Europe. Skilled in B2B marketing, market development, and strategic communications, bridging sustainability, technology, and business growth. Proven ability to design and manage cross-sector initiatives, translate client insights into market strategies, and build partnerships that deliver measurable, scalable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Fluent

Work Experience

Strategic B2B Marketing, Communications & Business Development Advisor at Gelora Solutions

September 1, 2025 - Present

Develop and execute strategic B2B marketing and communication plans positioning Gelora as a trusted leader in cold chain and temperature-controlled buildings in agri-food markets. Lead multi-channel campaigns (digital media, trade shows, whitepapers, website) to enhance brand visibility and market engagement in emerging and global markets. Develop marketing assets and campaigns that effectively communicate product value, competitive advantages, and use cases to target audiences across the agri-food sector. Coordinate lead generation and sales enablement activities, aligning marketing initiatives with business objectives and measurable performance outcomes.

Marketing Specialist at Manni Group – Manni Energy

November 1, 2023 - July 1, 2025

Designed and implemented annual B2B marketing and communications strategies for the photovoltaic and energy efficiency sectors, focused on lead generation and brand awareness. Managed digital marketing activities including SEO, content marketing, and social media (paid & organic), supporting inbound lead acquisition through HubSpot. Developed targeted content such as articles, case studies, and press releases, and coordinated participation in key industry events like Key Energy. Organized partner webinars and local B2B events, enhancing visibility and engagement within Italy’s sustainable energy ecosystem.

Head of Marketing & Communications at InspiraFarms Cooling

January 1, 2018 - January 1, 2023

Designed and executed annual marketing and communication strategies focused on brand awareness, lead generation, and client engagement across Africa and Latin America. Managed digital marketing activities including SEO, content creation, Google Ads, and social media campaigns, supported by CRM integration (Zoho). Coordinated sales and business development initiatives, and client relationships in Africa and Latin America, contributing to market expansion and fundraising. Led the production of targeted content (impact reports, case studies, webinars, press releases) and participation in global and regional AgTech trade events.

Head of Business Development & Sales at InspiraFarms Cooling

January 1, 2014 - January 1, 2018

Designed and executed annual marketing and business development strategies, coordinating sales efforts and client relationships across Africa and Latin America, contributing to market expansion and fundraising. Managed digital marketing activities including SEO, content creation, Google Ads, and social media campaigns, supported by CRM integration (Zoho). Led production of targeted content and participated in global/regional AgTech trade events.

Operations Officer – Assets & Connections at Fundación Capital

January 1, 2011 - December 31, 2011

Led technical, operational, and partnership development across Colombia, Peru, and Bolivia, supporting communication, marketing, and implementation strategies in alignment with local partners and beneficiary needs.

Project Manager – LittleBigMoney at Fundación Capital

January 1, 2011 - January 1, 2014

Founded and managed LittleBigMoney.org, a Ford Foundation-funded crowdfunding platform supporting rural and social enterprises in Latin America. Administered annual Ford Foundation grants (USD 750K total). Led technical, operational, and partnership development across Colombia, Peru, and Bolivia, managing a core team of 5 and over 20 consultants and developers. Oversaw communication, marketing, and implementation strategies, ensuring alignment with local partners and beneficiary needs. Coordinated financial inclusion and savings initiatives for rural women entrepreneurs in Colombia among Asset & Connections project, funded by IFAD.

Intern – Rural Youth & Microenterprises Development at IFAD – International Fund for Agricultural Development

January 1, 2010 - January 1, 2011

Supported the design and coordination of programs promoting rural youth and microenterprise development in Latin America and the Caribbean. Organized international workshops, learning exchanges, and policy events on sustainable agriculture and rural innovation. Contributed to research and reporting on trends in rural youth finance, microenterprises, and inclusive agribusiness models. Collaborated with institutional partners and donors to promote knowledge sharing and capacity building among young rural entrepreneurs.

Junior Professional – R&D Department at Energ ing Business Group

January 1, 2006 - January 1, 2009

Conducted research and feasibility studies for new services in sustainable energy. Supported the development of business proposals and bids for public and private tenders. Participated in project evaluation and feasibility assessment for renewable energy.

Intern – Commercial Representation Office at ProColombia – Trade Bureau, New York

January 1, 2005 - January 1, 2005

Supported Colombian SMEs in accessing the U.S. market through market research, lead scouting, and business matchmaking. Assisted in the promotion of Colombian non-traditional exports. Contributed to the participation in trade fairs and B2B events, fostering commercial relationships between Colombian exporters and U.S. buyers.