I am a seasoned Digital Marketing and Customer Experience Specialist dedicated to delivering exceptional customer interactions and driving engagement. I use skills in customer journey mapping, social media, and email marketing. By leveraging a strong command of digital tools, I've consistently helped companies exceed their targets, foster relationships, and achieve business growth.

Oluwapelumi Towoju

I am a seasoned Digital Marketing and Customer Experience Specialist dedicated to delivering exceptional customer interactions and driving engagement. I use skills in customer journey mapping, social media, and email marketing. By leveraging a strong command of digital tools, I've consistently helped companies exceed their targets, foster relationships, and achieve business growth.

Available to hire

I am a seasoned Digital Marketing and Customer Experience Specialist dedicated to delivering exceptional customer interactions and driving engagement.

I use skills in customer journey mapping, social media, and email marketing. By leveraging a strong command of digital tools, I’ve consistently helped companies exceed their targets, foster relationships, and achieve business growth.

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Language

English
Fluent

Work Experience

Customer Service Representative at Volta Charger
March 1, 2025 - October 27, 2025
Developed and executed digital marketing campaigns across multiple channels, which increased brand engagement by 30% in the first quarter. Used Freshdesk to manage customer inquiries, reducing response time by 40% and improving customer satisfaction scores. Created visuals and promotional materials with Canva and CapCut, boosting campaign reach by 25%. Analyzed campaign performance with Excel and Google Analytics to guide content and marketing strategies. Conducted A/B testing and performance analysis on digital ads and email campaigns, optimizing click-through and conversion rates by 15% in six months. Implemented a customer feedback loop by collecting and analyzing customer insights, then collaborating with product and marketing teams to improve service delivery and increase customer satisfaction scores by 20%.
Team Lead - Media Department (Remote) at Eryeol Company Ltd
August 1, 2023 - August 1, 2023
Led the social media strategy and daily content calendar for the blog’s platforms, growing the social media following by 50% in one year. Produced high-quality visual content and videos using Canva and CapCut, which improved audience retention by 20%. Collaborated with the editorial team to develop content ideas, ensuring alignment with the blog's brand voice and audience interests. Monitored engagement metrics and adjusted strategies using insights from Hootsuite and Google Analytics. Developed and implemented targeted email marketing campaigns to promote blog content, resulting in a 25% increase in newsletter subscriptions and a 10% boost in website traffic. Followed up with leads via Discord and personalized communication to nurture relationships.
Customer Service Representative at The Giant Creatives
June 30, 2021 - June 30, 2021
Supervised day-to-day operations, including inventory management, product display, and customer service; oversaw staff scheduling, training, and performance evaluation; developed and executed marketing strategies, including in-store promotions and customer loyalty programs; conducted market research to identify customer preferences and adjust inventory and marketing efforts to meet demand trends; coordinated with cross-functional teams to align marketing strategies with product development; mentored and trained junior team members in digital marketing best practices and content creation techniques, fostering a collaborative and high-performing team environment.

Education

Senior Secondary School Certificate Examination (SSCE) at Emmanuel Baptist College, Kwara State
January 11, 2030 - October 27, 2025

Qualifications

Senior Secondary School Certificate Examination (SSCE)
January 11, 2030 - October 27, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail