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I'm a results-driven digital marketing professional specializing in Paid Search, with a track record of building and optimizing Google Ads and Microsoft Ads campaigns to align with business goals.\nI'm energized by cross-functional collaboration and enjoy partnering with stakeholders to define strategies, test creative, and drive ROI across EMEA.…

Celia Ichinoseki

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I'm a results-driven digital marketing professional specializing in Paid Search, with a track record of building and optimizing Google Ads and Microsoft Ads campaigns to align with business goals.\nI'm energized by cross-functional collaboration and enjoy partnering with stakeholders to define strategies, test creative, and drive ROI across EMEA.…

Available to hire

I’m a results-driven digital marketing professional specializing in Paid Search, with a track record of building and optimizing Google Ads and Microsoft Ads campaigns to align with business goals.\nI’m energized by cross-functional collaboration and enjoy partnering with stakeholders to define strategies, test creative, and drive ROI across EMEA.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Stylist / Producer - Freelancer at Vogue

May 1, 2011 - May 1, 2011

Styled and produced fashion shoots, coordinating wardrobe, makeup and on-set styling; collaborated with photographers and editors to craft editorial stories and visuals.

Senior Advisor - Part time at CWF

January 1, 2015 - January 1, 2015

Led customer service strategy development, training and performance coaching; supported promotions, stock management, and operational improvements.

Concession Manager at CWF

April 1, 2017 - April 1, 2017

Managed concessions operations, generated daily management reports, oversaw promotions, product launches, and stock control.

Transactional Specialist @ Microsoft (Fixed Term Contract) at Arvato Systems

July 31, 2017 - July 31, 2017

Validated contractual information, reviewed agreements and orders for Microsoft-based solutions, and resolved queries following defined escalation processes.

Digital Marketing Consultant - Freelancer at Connect the Dots Events

July 31, 2018 - July 31, 2018

Advised on digital marketing strategy, planned and monitored social media presence, implemented SEO, created content ideas, and analyzed performance.

Google Ads Campaign Manager LCS for Google at Cognizant

May 31, 2020 - May 31, 2020

Managed a portfolio of Google Ads campaigns for high-value clients, optimized ads, bids, budgets and keywords, and prepared client-ready KPIs and risk mitigation plans.

Digital Channels Analyst at Salesforce

February 28, 2022 - February 28, 2022

Led Search Marketing in EMEA; launched and optimized ROI-focused Google Ads campaigns, localized ad copy, and delivered insights to cross-functional teams.

Senior SEM Associate at Intercom

September 30, 2022 - September 30, 2022

Designed and scaled EMEA paid search programs (Google Ads & Microsoft Ads), generated MQLs and sales opportunities, and drove full-funnel optimization.

Group Digital Marketing - Paid Search Lead at Dalata Hotel Group

February 29, 2024 - February 29, 2024

Defined, developed and refined Paid Search strategies; analyzed campaign trends, managed budgets, and pitched innovative optimization ideas to achieve KPIs.

Paid Search Senior Analyst at Salesforce

July 31, 2024 - July 31, 2024

Created and launched SEM campaigns; conducted keyword research and audience segmentation; managed budgets, bid strategies, ad copy tests, and performance reporting.