Hi, I'm Francesco Forni, a Milan-based marketer with a Master in Marketing, Communication & Digital Strategy from 24ORE Business School and a BSc in Economics & Management from the University of Ferrara. I blend creativity, data analysis, and technology to deliver innovative marketing solutions and I thrive in flexible, remote opportunities. Hi, I’ve gained hands-on experience shaping brand positioning, multichannel campaigns, and digital activations at Dompé Farmaceutici, Ottica Giulianelli, and Itaka Srl. I also founded ShoesBaker and led a UGC/AI-driven content creation project to explore new ways of engaging audiences. I’m excited to keep merging storytelling with analytics and tech to create impactful marketing solutions.

Francesco Forni

Hi, I'm Francesco Forni, a Milan-based marketer with a Master in Marketing, Communication & Digital Strategy from 24ORE Business School and a BSc in Economics & Management from the University of Ferrara. I blend creativity, data analysis, and technology to deliver innovative marketing solutions and I thrive in flexible, remote opportunities. Hi, I’ve gained hands-on experience shaping brand positioning, multichannel campaigns, and digital activations at Dompé Farmaceutici, Ottica Giulianelli, and Itaka Srl. I also founded ShoesBaker and led a UGC/AI-driven content creation project to explore new ways of engaging audiences. I’m excited to keep merging storytelling with analytics and tech to create impactful marketing solutions.

Available to hire

Hi, I’m Francesco Forni, a Milan-based marketer with a Master in Marketing, Communication & Digital Strategy from 24ORE Business School and a BSc in Economics & Management from the University of Ferrara. I blend creativity, data analysis, and technology to deliver innovative marketing solutions and I thrive in flexible, remote opportunities.

Hi, I’ve gained hands-on experience shaping brand positioning, multichannel campaigns, and digital activations at Dompé Farmaceutici, Ottica Giulianelli, and Itaka Srl. I also founded ShoesBaker and led a UGC/AI-driven content creation project to explore new ways of engaging audiences. I’m excited to keep merging storytelling with analytics and tech to create impactful marketing solutions.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Advanced

Work Experience

Junior Brand Manager Intern at Dompé Farmaceutici S.p.A
June 1, 2025 - June 1, 2025
Contributed to brand strategy and positioning across multiple touchpoints (HCPs & consumers) by creating integrated marketing materials such as scientific visuals, promotional gadgets, banners, newsletters, and trade media assets. Supported the launch of Cardioritmon Colesterolo TV commercial; prepared a proposal for the redesign of the product website; managed KPI analysis and performance tracking using IQVIA, Power BI, and Excel, contributing to a rise in market share from 5–6% to 10–11% within one year. Supported the 'Prevenire Insiem e' initiative, designed displays and materials for pharmacies nationwide; conducted product inductions and training sessions for new sales staff; participated in brand activations and events such as Deejay Ten and Il Tempo della Salute.
E-commerce & Digital Marketing Intern at Ottica Giulianelli Srl
June 1, 2023 - June 1, 2023
Improved user engagement by 25% through content creation, CRM, and UX updates; boosted organic traffic by 18% and email open rates by 20% via SEO and A/B testing.
Marketing & Web Design Assistant at Itaka Srl
October 1, 2021 - October 1, 2021
Supported web redesign projects, contributing to a 15% increase in site retention.

Education

Master in Marketing, Communication & Digital Strategy at 24ore Business School
November 1, 2023 - October 1, 2025
BSc in Economics and Management at University of Ferrara
September 1, 2019 - September 1, 2022
Diploma in Multimedia, Graphics & Communication at Ferrara, Italy
June 1, 2018 - October 27, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Retail, Software & Internet, Professional Services