I am a creative and detail-oriented graphic and web designer with 20 years of experience spanning healthcare, media, government, e-learning, and corporate sectors. I thrive on turning complex briefs into visually compelling brand identities and digital experiences that connect with audiences. I lead cross-functional teams, manage design projects from concept through delivery, and keep brand guidelines consistent across all channels while delivering on-time, high-quality results.…

Maritza O Martin Ibarrola

I am a creative and detail-oriented graphic and web designer with 20 years of experience spanning healthcare, media, government, e-learning, and corporate sectors. I thrive on turning complex briefs into visually compelling brand identities and digital experiences that connect with audiences. I lead cross-functional teams, manage design projects from concept through delivery, and keep brand guidelines consistent across all channels while delivering on-time, high-quality results.…

Available to hire

I am a creative and detail-oriented graphic and web designer with 20 years of experience spanning healthcare, media, government, e-learning, and corporate sectors. I thrive on turning complex briefs into visually compelling brand identities and digital experiences that connect with audiences.

I lead cross-functional teams, manage design projects from concept through delivery, and keep brand guidelines consistent across all channels while delivering on-time, high-quality results.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Web Designer, Corporate Image & Special Projects at ATC S.A. de C.V.
August 1, 1997 - August 1, 1997
Designed and maintained websites with a focus on user-friendly experiences and visual consistency; developed corporate image and branding materials (logos, brochures, business cards); managed printing processes for high-quality production; led special design projects to meet deadlines and budget constraints.
Graphic & Web Designer at Radio Formula Group
January 1, 1999 - January 1, 1999
Created digital content for radio shows and online presence, enhancing the brand’s visual identity; collaborated with content teams on promotional materials and digital graphics; worked directly with station personalities on portal development, content planning, dynamics, and legal aspects.
Graphic & Web Designer at Grupo Medios S.A. de C.V.
July 1, 2000 - July 1, 2000
Designed magazine layouts, advertisements, and event materials for print and digital platforms; rendered new products for brands such as Coca-Cola and Bancomer; performed photo retouching for articles, ads, and covers.
Digital Content Integrator at Universidad Anáhuac Mexico (Anáhuac Virtual University)
April 1, 2002 - April 1, 2002
Created the visual image for courses, contributed to navigation and operation of online courses; integrated instructional objects (illustrations, photography, animations, videos); supported university marketing campaigns with brochures, banners, and digital content for student outreach.
Designer Manager at Educacion Medica Continua - Mayo Clinic Mexico City, LiveMed.org
November 1, 2002 - November 1, 2002
Developed healthcare-related educational materials within brand guidelines; created visual aids for pharmaceutical companies; prepared navigation maps and learning dynamics; organized web content navigation and contributed to live medical broadcasts.
Staff Marketing, Public Relations and Internet at ABC Medical Center
October 1, 2012 - October 1, 2012
Led new website structure and navigation; coordinated with programming for joint success; created mini-sites for clinics and medical areas; contributed to the ABC Virtual Library and intranet; designed brochures and medical forms with clear, professional presentation.
Manager - Graphic & Web Designer at Dragon Digital Company
December 1, 2013 - December 1, 2013
Led digital projects (websites and apps) from client requirements through delivery, focusing on UX, marketing campaigns (SEO/SEM), and maintaining corporate identity across digital channels; managed campaigns for clients such as Telcel, Herdez, Coca-Cola.
Editorial and digital designer at Presidential State Mayor Staff (Molino del Rey, Mexican Presidential General Staff)
November 1, 2015 - November 1, 2015
Headed the development team for internal communication and digital media, including annual reports, internal magazine, career manual, representative agendas, and other dissemination media; created official visual materials for high-level government events; coordinated events with suppliers and brands; developed identity guidelines and editorial design assets.
Digital Designer & Manager at KJFM Design and Solutions
November 1, 2017 - November 1, 2017
Led diverse web development projects; managed commercial procedures and tender-related government coordination; prepared internal manuals and prints for dissemination; managed internal communications; liaised with telecom and internet providers; organized brand advertising events.
Graphic & Web Designer Freelancer
January 1, 2020 - January 1, 2020
Participated in high-level web design projects; created art, aesthetics and composition; produced textile designs for Grupo Ximesa; developed renders for inflatable advertising projects; prepared editorial material and visuals; demonstrated proactive, deadline-driven teamwork and brand-guided campaigns.
Graphic & Web Designer at LTTE Web Development
January 1, 2020 - October 27, 2025
Created visually compelling websites and graphics for clients across various industries, enhancing online engagement; contributed to new technologies integration.
Graphic & Web Designer / Senior Designer at Adelante Community Development
June 1, 2025 - Present
Active participation in the digital area, brand creation, graphic materials, and web development for clients.
Graphic & Web Designer at MaritzaMartin.com
October 1, 2017 - January 1, 2020
Freelance design work for multiple clients including Pehuana.com, RadioFormula.com, Diane Perez.com, OneMoua.com; crafted aesthetic compositions and color theory-driven visuals.
Graphic & Web Designer / Independent Creative at MaritzaMartin.com / Freelance
October 1, 2017 - January 1, 2020
Participated in high-level design projects for various brands; developed editorial materials, digital content, and renders.
Digital Designer & Manager at KJFM Design and Solutions
November 1, 2015 - November 1, 2017
Led diverse web development projects, improved clients’ digital presence and brand identity; led commercial management; coordination with government agencies; internal manuals and brand materials; advertising events.
Editorial and Digital Designer at Molino del Rey, Presidential General Staff
December 1, 2013 - November 1, 2015
Headed the development of internal communication and digital media; created official visual materials for high-level government events; identity guidelines; print and digital media.
Manager - Graphic & Web Designer at Dragon Digital Company
October 1, 2012 - December 31, 2013
Led digital projects, websites and apps; oversaw marketing campaigns and branding; collaborated with Telcel, Herdez, Coca-Cola.
Staff Marketing, Public Relations and Internet at ABC Medical Center
January 1, 2003 - October 1, 2012
Restructured website navigation; created mini-sites; contributed to the virtual library and intranet; led digital library development and ABC Foundation advertising.
Digital Content Integrator at Universidad Anahuac
July 1, 2000 - April 1, 2002
Created visual image for online courses; supported digital content navigation and instructional objects; contributed to digital marketing materials.
Graphic & Web Designer at Grupo Medios S.A. de C.V
January 1, 1999 - July 1, 2000
Designed magazine layouts, advertisements, and promotional materials for print and digital; rendered products for Coca-Cola, banks, and other brands.
Graphic & Web Designer at Radio Formula Group
September 1, 1997 - January 1, 1999
Created digital content for radio shows and online presence; worked with personalities on portal development and content planning.
Web Designer, Corporate Image & Special Projects at ATC S.A. de C.V.
July 1, 1996 - August 1, 1997
Designed and maintained websites; developed corporate branding; led special design projects and printing coordination.
Designer at Pircsa S.A de C.V
November 1, 2015 - November 1, 2017
Generated new concepts and adapted them to Sayhu Group project briefs.

Education

Bachelor of Science Degree in Graphic Design at Universidad del Valle de Mexico
January 11, 2030 - January 1, 2000
Digital Marketing Diploma at University of San Diego
January 11, 2030 - January 1, 2013
Certified in Digital Communication and Social Media at Tec de Monterrey
January 11, 2030 - January 1, 2012
Bachelor of Science Degree in Graphic Design at Universidad del Valle de Mexico
January 11, 2030 - January 1, 2000
Digital Marketing Diploma at University of San Diego
January 1, 2013 - April 24, 2026
Digital Communication and Social Media at Tec de Monterrey
January 1, 2012 - April 24, 2026
Continuing Medical Education at Mayo Clinic
April 1, 2002 - December 1, 2002

Qualifications

Certified in Digital Communication and Social Media
January 11, 2030 - January 1, 2012
Digital Marketing Diploma
January 11, 2030 - January 1, 2013
Mexican Standard of Labor Equity Certification
November 1, 2015 - April 24, 2026

Industry Experience

Healthcare, Media & Entertainment, Government, Education, Professional Services, Software & Internet, Telecommunications, Other, Non-Profit Organization

Skills

Experience Level