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I’m a marketing and communications professional with 2+ years of experience across global brands like Accor and Groupe Bel, where I’ve worked on campaign rollouts, audience growth, social strategy, and performance analysis. I’m used to building structured marketing plans, coordinating with multiple stakeholders, and turning insights into actions that drive visibility and results. I’m comfortable owning projects end-to-end from strategy to execution in fast-paced, growth-focused environments.…I’m a marketing and communications professional with 2+ years of experience across global brands like Accor and Groupe Bel, where I’ve worked on campaign rollouts, audience growth, social strategy, and performance analysis. I’m used to building structured marketing plans, coordinating with multiple stakeholders, and turning insights into actions that drive visibility and results. I’m comfortable owning projects end-to-end from strategy to execution in fast-paced, growth-focused environments.

Aashi Kumari

Content Creator, Social Media Manager, Video Editor, +4

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I’m a marketing and communications professional with 2+ years of experience across global brands like Accor and Groupe Bel, where I’ve worked on campaign rollouts, audience growth, social strategy, and performance analysis. I’m used to building structured marketing plans, coordinating with multiple stakeholders, and turning insights into actions that drive visibility and results. I’m comfortable owning projects end-to-end from strategy to execution in fast-paced, growth-focused environments.…I’m a marketing and communications professional with 2+ years of experience across global brands like Accor and Groupe Bel, where I’ve worked on campaign rollouts, audience growth, social strategy, and performance analysis. I’m used to building structured marketing plans, coordinating with multiple stakeholders, and turning insights into actions that drive visibility and results. I’m comfortable owning projects end-to-end from strategy to execution in fast-paced, growth-focused environments.

Available to hire

I’m a marketing and communications professional with 2+ years of experience across global brands like Accor and Groupe Bel, where I’ve worked on campaign rollouts, audience growth, social strategy, and performance analysis. I’m used to building structured marketing plans, coordinating with multiple stakeholders, and turning insights into actions that drive visibility and results. I’m comfortable owning projects end-to-end from strategy to execution in fast-paced, growth-focused environments.

Skills

Experience Level

Expert

Expert

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Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

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Expert

Language

English

Fluent

Work Experience

Strategic Marketing & Communications Associate at INDIA STRATEGIC

February 1, 2025 - Present

Develop and execute integrated marketing and communications strategies to grow readership, engagement, and brand visibility across digital platforms. Drive audience growth through data-informed content distribution strategies across social media, newsletters, and website channels. Collaborate with editorial teams to align content planning with audience insights, SEO priorities, and organizational goals. Manage and optimize social media presence, including campaign planning, promotional copywriting, and audience engagement to amplify key stories and features. Support email and newsletter marketing initiatives, including content curation, audience segmentation, and performance optimization. Ensure consistency of brand voice across digital touchpoints and external communications. Analyze performance metrics (traffic, engagement, subscriber growth) and prepare insights to inform ongoing marketing and content strategy. Support promotional campaigns for special features, partnerships, and br

Global PR & Communications Assistant at Accor SA

December 1, 2024 - December 1, 2024

Contributed to the publication of 15+ high-impact press releases on the official Accor Newsroom, delivering 50+ competitor news updates to inform strategic decision-making for the Commercial and Brand Senior Leadership Team. Produced 10+ detailed coverage reports for major announcements, driving insights across Accor’s Premium, Midscale & Economy brand portfolio. Designed 11 presentations showcasing flagship properties. Supported the La Suite Novotel by ALL.com launch, which generated over 1B media impressions. Coordinated press activities for the ibis 50th anniversary to boost brand engagement and media impact globally.

Global Integrated Marketing Communications Assistant at Groupe Bel SA

June 1, 2024 - June 1, 2024

Coordinated 20+ campaign asset rollouts across global, regional, and local teams, ensuring brand narrative alignment and timing across internal and external stakeholders. Produced monthly Social Listening & Brand Health Reports using Brandwatch, surfacing consumer insights and trend alerts to influence campaign pivots and content creation. Created a Global Social Media Playbook for refining SMM strategies. Trained 30+ local teams on the use of global assets and CRM tools, improving localized campaign execution. Monitored industry trends and identified emerging best practices, informing innovative advertising campaigns. Collaborated with creative teams on 10+ social media campaigns for The Laughing Cow and Babybel, focusing on humor, snackable content, and customer interaction. Analyzed social listening data to identify surge in snack-related conversations on Reddit, guiding subreddits targeting. Streamlined coordination between internal marketing teams, media agencies, and digital part

Product Marketing Assistant at Collegeshala, RAU Industries LLP

September 1, 2021 - September 1, 2021

Collaborated with student ambassadors and micro-influencers to amplify brand reach, driving 1.2k+ user-generated content shares and increasing website traffic by 40% during campaign peaks. Spearheaded a micro-influencer program with 50+ student creators across Tier 1 and Tier 2 cities in India, producing campus-style TikTok and Instagram Reels that enhanced brand presence. Edited and repurposed raw influencer footage into polished, mobile-first UGC ads, increasing average video engagement rate by 30%. Designed creative briefs and scripts for TikTok challenges and skit-style videos, achieving over 20K organic impressions per campaign. Executed A/B testing on TikTok hooks and CTAs to optimize viewer retention by 22%.