I’m a designer, strategist, and consultant from Turin, Italy, currently based in Barcelona, with over nine years of experience in interaction and experience design. I work end-to-end, from research and definition to design, testing and launch, ensuring that every stage is informed by evidence and aligned to clear objectives. My method combines structured problem-solving with a strong human focus, using discovery and immersion to understand systems and organisations, and I bring facilitation and mediation skills to align teams and stakeholders around a shared vision. This enables me to turn complex challenges into actionable solutions that deliver meaningful, lasting value.

Lorenzo Ferronato

I’m a designer, strategist, and consultant from Turin, Italy, currently based in Barcelona, with over nine years of experience in interaction and experience design. I work end-to-end, from research and definition to design, testing and launch, ensuring that every stage is informed by evidence and aligned to clear objectives. My method combines structured problem-solving with a strong human focus, using discovery and immersion to understand systems and organisations, and I bring facilitation and mediation skills to align teams and stakeholders around a shared vision. This enables me to turn complex challenges into actionable solutions that deliver meaningful, lasting value.

Available to hire

I’m a designer, strategist, and consultant from Turin, Italy, currently based in Barcelona, with over nine years of experience in interaction and experience design. I work end-to-end, from research and definition to design, testing and launch, ensuring that every stage is informed by evidence and aligned to clear objectives. My method combines structured problem-solving with a strong human focus, using discovery and immersion to understand systems and organisations, and I bring facilitation and mediation skills to align teams and stakeholders around a shared vision. This enables me to turn complex challenges into actionable solutions that deliver meaningful, lasting value.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner

Language

English
Advanced

Work Experience

UX/UI Designer / UX Consultant at Webcredible
February 1, 2020 - February 1, 2020
Curating UX for mobile-first projects; redesign of Equiniti self-trading platform, implementing dashboard UI solutions and portfolio management, User Testing, Agile PM, stakeholder workshops, market research and projects hand-in.
Lead UX Designer / UX Designer and Strategist at Freelancer
May 1, 2025 - October 27, 2025
Lead UX for cross-domain projects requiring stakeholder facilitation and consensus building; usability audits and improvements; user research and refining product vision packaged for road map implementation. In-house lead UX for cross-domain projects; managed multiple teams (10+); mentored peers in quantitative research methods and ICX best practices; advocated for new workflows and collaboration methods.

Education

BA Design and Visual Communication at Turin Polytechnic
September 1, 2015 - September 1, 2016
Santander Digital Award – Brighton Community Platform (Human-Centered Design) at University of Brighton
January 11, 2030 - October 27, 2025
IELTS Cambridge Certificate at Cambridge
January 1, 2011 - January 1, 2016

Qualifications

Santander Digital Award – Brighton Community Platform
January 11, 2030 - October 27, 2025
IELTS Cambridge Certificate
January 1, 2011 - January 1, 2016
BA Design and Visual Communication
September 1, 2015 - September 1, 2016

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail