RS

I’m a CRM and Marketing Automation consultant based in Middelfart, Denmark, helping e-commerce, SaaS, and healthcare brands optimize their customer journeys.

About

I’m a CRM and Marketing Automation consultant based in Middelfart, Denmark, helping e-commerce, SaaS, and healthcare brands optimize their customer journeys. I design and implement end-to-end programs that align business goals with customer needs, turning data into actionable insights and measurable results.

I specialize in lifecycle programs, journey mapping, retention strategies, and multi-market execution. My approach combines practical automation with compliance and stakeholder alignment to deliver scalable, repeatable processes across organizations and geographies.

  • 2 years' experience
  • Joined October 2025

Languages

  • EnglishAdvanced

Industry experience

  • Software & Internet
  • Healthcare
  • Consumer Goods
  • Professional Services
  • Retail

Work experience· 5 roles

CRM & Marketing Automation Consultant · Freelance / Self-employedJan 2023 – Oct 2025 · 2 yrs 10 mos

Provide end-to-end CRM and marketing automation services for e-commerce, SaaS, and healthcare brands, including audits, lifecycle programs, journey mapping, and retention strategies.

Global Head of CRM · AutobutlerDec 2022 – Dec 2022 · 1 mo

Led CRM and marketing automation activities across 5 markets; developed and executed CRM & MA strategies; grew the database and improved retention.

Marketing Automation Lead · DemantDec 2021 – Dec 2021 · 1 mo

Strategic development of Marketing Automation initiatives across the entire customer journey; onboarding new customers; participating in new business generation; educating local markets on best practices and MA capabilities.

Marketing & CRM Roles · Demant (Multiple roles)Jan 2018 – Jan 2018 · 1 mo
Customer Retention Manager · KEA BAJan 2015 – Jan 2015 · 1 mo

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