I’m a CRM and Marketing Automation consultant based in Middelfart, Denmark, helping e-commerce, SaaS, and healthcare brands optimize their customer journeys. I design and implement end-to-end programs that align business goals with customer needs, turning data into actionable insights and measurable results. I specialize in lifecycle programs, journey mapping, retention strategies, and multi-market execution. My approach combines practical automation with compliance and stakeholder alignment to deliver scalable, repeatable processes across organizations and geographies.

I’m a CRM and Marketing Automation consultant based in Middelfart, Denmark, helping e-commerce, SaaS, and healthcare brands optimize their customer journeys. I design and implement end-to-end programs that align business goals with customer needs, turning data into actionable insights and measurable results. I specialize in lifecycle programs, journey mapping, retention strategies, and multi-market execution. My approach combines practical automation with compliance and stakeholder alignment to deliver scalable, repeatable processes across organizations and geographies.

Available to hire

I’m a CRM and Marketing Automation consultant based in Middelfart, Denmark, helping e-commerce, SaaS, and healthcare brands optimize their customer journeys. I design and implement end-to-end programs that align business goals with customer needs, turning data into actionable insights and measurable results.

I specialize in lifecycle programs, journey mapping, retention strategies, and multi-market execution. My approach combines practical automation with compliance and stakeholder alignment to deliver scalable, repeatable processes across organizations and geographies.

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Language

English
Advanced

Work Experience

CRM & Marketing Automation Consultant at Freelance / Self-employed
January 1, 2023 - October 27, 2025
Provide end-to-end CRM and marketing automation services for e-commerce, SaaS, and healthcare brands, including audits, lifecycle programs, journey mapping, and retention strategies.
Global Head of CRM at Autobutler
December 31, 2022 - December 31, 2022
Led CRM and marketing automation activities across 5 markets; developed and executed CRM & MA strategies; grew the database and improved retention.
Marketing Automation Lead at Demant
December 31, 2021 - December 31, 2021
Strategic development of Marketing Automation initiatives across the entire customer journey; onboarding new customers; participating in new business generation; educating local markets on best practices and MA capabilities.
Marketing & CRM Roles at Demant (Multiple roles)
January 1, 2018 - January 1, 2018
Performed CRM, SEO, paid, and owned media activities; executing and managing marketing strategies.
Customer Retention Manager at KEA BA
January 1, 2015 - January 1, 2015
In charge of all CRM and marketing automation activities globally across 5 markets; CRM & MA strategy and execution; growing the customer database; retention expertise.

Education

Add your educational history here.

Qualifications

Industry Experience

Software & Internet, Healthcare, Consumer Goods, Professional Services, Retail

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