Jermel Kennedy

Negotiated and closed a corporate sponsorship deal with Yaafico Industrial (Frozy) — a national beverage brand — covering 10 teams and 150 athletes across Youth, Women’s, and Men’s programmes; deal includes physical branding, product logistics, fan activation, and media integration. Generated 444,000+ combined organic views across two client accounts in under 6 weeks through cinematic, human-centric content strategy — achieving a viral reach ratio of 778 views per follower on Maxaquene BC. Grew Mbare Bulls BC (Zimbabwe) from 223 → 974 followers (+336%) in 3 months and Maxaquene BC (Mozambique) from 488 → 1,400 followers (+187%) in 30 days. Designed and delivered a four-pillar sponsorship activation framework (physical branding, fan engagement, product logistics, media & crew) adopted as the operational model for the Frozy × 10-Team Partnership.

Lead narrative strategy and communications for FIBA/W NBA Hall of Famer Clarisse Machanguana’s nonprofit, aligning messaging across digital platforms, campaigns, and community programmes. Grew foundation’s social media presence by 115% (1,479 → 3,178 followers) generating 270,000+ organic views through human-centric documentary storytelling, building brand loyalty for Mozambique’s mass market. Defined visual identity standards and messaging frameworks for stakeholder, partner, and donor communications.

Provide strategic communications, narrative design, and business advisory to organizations across sport, nonprofit, and media sectors internationally. Manage client engagements end-to-end: stakeholder alignment, project timelines, deliverable execution, and reporting. Developed corporate sponsorship frameworks and pitch infrastructure for sports organizations targeting regional and national partners.