Available to hire
I’m Jermel Kennedy, a 13-year international athlete turned strategic operator who blends elite performance discipline with hands-on communications, media, and business advisory experience across three continents.
I partner with sports, nonprofit, and corporate teams to craft compelling narratives, grow audiences, and secure meaningful partnerships—delivering measurable results through human-centered storytelling and practical activation frameworks.
Language
Work Experience
Digital Growth & Commercial Partnerships Strategist at Mbare Bulls BC & Maxaquene BC
January 1, 2026 - PresentNegotiated and closed a corporate sponsorship deal with Yaafico Industrial (Frozy) — a national beverage brand — covering 10 teams and 150 athletes across Youth, Women’s, and Men’s programmes; deal includes physical branding, product logistics, fan activation, and media integration. Generated 444,000+ combined organic views across two client accounts in under 6 weeks through cinematic, human-centric content strategy — achieving a viral reach ratio of 778 views per follower on Maxaquene BC. Grew Mbare Bulls BC (Zimbabwe) from 223 → 974 followers (+336%) in 3 months and Maxaquene BC (Mozambique) from 488 → 1,400 followers (+187%) in 30 days. Designed and delivered a four-pillar sponsorship activation framework (physical branding, fan engagement, product logistics, media & crew) adopted as the operational model for the Frozy × 10-Team Partnership.
Communications & Narrative Strategist at Clarisse Machanguana Foundation, Mozambique
January 1, 2026 - PresentLead narrative strategy and communications for FIBA/W NBA Hall of Famer Clarisse Machanguana’s nonprofit, aligning messaging across digital platforms, campaigns, and community programmes. Grew foundation’s social media presence by 115% (1,479 → 3,178 followers) generating 270,000+ organic views through human-centric documentary storytelling, building brand loyalty for Mozambique’s mass market. Defined visual identity standards and messaging frameworks for stakeholder, partner, and donor communications.
Founder & Strategic Consultant at Threestepz Media
January 1, 2016 - PresentProvide strategic communications, narrative design, and business advisory to organizations across sport, nonprofit, and media sectors internationally. Manage client engagements end-to-end: stakeholder alignment, project timelines, deliverable execution, and reporting. Developed corporate sponsorship frameworks and pitch infrastructure for sports organizations targeting regional and national partners.
Professional Athlete at Independent / Self-Employed
January 1, 2013 - January 1, 2025Operated for 13 seasons within high-performance, contract-driven environments across Africa, Europe, and the Americas—managing logistics, sponsor relationships, and institutional stakeholder expectations independently. Led teams through high-pressure, results-oriented environments requiring rapid adaptation, cross-cultural communication, and consistent execution under scrutiny. Negotiated and managed professional contracts, building a track record of accountability and self-direction across diverse organizational structures.
Education
MSc Business Management (with Commendation) at Northumbria University, UK
January 1, 2022 - January 1, 2025BSc at Lander University, USA
January 1, 2010 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Professional Services
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