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I am a marketing strategy leader with 16 years of cross-functional experience designing and executing automation, testing, and customer experience strategies across Email, Mobile, SMS/MMS, Content, and Social channels. I am recognized for bespoke strategic planning, data-driven decision-making, and seamless cross-channel engagement. I am adept at building collaborative relationships, navigating complex challenges, and driving measurable growth. I am passionate about customer-centric, behavior-driven solutions that elevate brand engagement and deliver exceptional results.…I am a marketing strategy leader with 16 years of cross-functional experience designing and executing automation, testing, and customer experience strategies across Email, Mobile, SMS/MMS, Content, and Social channels. I am recognized for bespoke strategic planning, data-driven decision-making, and seamless cross-channel engagement. I am adept at building collaborative relationships, navigating complex challenges, and driving measurable growth. I am passionate about customer-centric, behavior-driven solutions that elevate brand engagement and deliver exceptional results.

Samantha Iodice

Writer, Marketing Strategist, Brand Strategist, +1

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I am a marketing strategy leader with 16 years of cross-functional experience designing and executing automation, testing, and customer experience strategies across Email, Mobile, SMS/MMS, Content, and Social channels. I am recognized for bespoke strategic planning, data-driven decision-making, and seamless cross-channel engagement. I am adept at building collaborative relationships, navigating complex challenges, and driving measurable growth. I am passionate about customer-centric, behavior-driven solutions that elevate brand engagement and deliver exceptional results.…I am a marketing strategy leader with 16 years of cross-functional experience designing and executing automation, testing, and customer experience strategies across Email, Mobile, SMS/MMS, Content, and Social channels. I am recognized for bespoke strategic planning, data-driven decision-making, and seamless cross-channel engagement. I am adept at building collaborative relationships, navigating complex challenges, and driving measurable growth. I am passionate about customer-centric, behavior-driven solutions that elevate brand engagement and deliver exceptional results.

Available to hire

I am a marketing strategy leader with 16 years of cross-functional experience designing and executing automation, testing, and customer experience strategies across Email, Mobile, SMS/MMS, Content, and Social channels. I am recognized for bespoke strategic planning, data-driven decision-making, and seamless cross-channel engagement.
I am adept at building collaborative relationships, navigating complex challenges, and driving measurable growth. I am passionate about customer-centric, behavior-driven solutions that elevate brand engagement and deliver exceptional results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Audience Strategy Manager at Response Media

June 1, 2025 - June 1, 2025

Created email and experience strategies using behavioral science as the foundation to a diverse client base from pharmaceuticals through CPG. Worked cross-functionally by orchestrating campaigns across teams to deliver engaging and impactful email, mobile, and social connective journeys.

Freelance Consultant + Writer at samanthaiodice.com

January 1, 2024 - October 27, 2025

Deliver bespoke marketing strategies and content solutions across Email, Mobile, and Social channels. Create copy, editorials, blog posts, thought leadership articles, white papers, and presentations for diverse audiences. Lead end-to-end content strategy, from ideation and research to editing and final delivery. Translate complex concepts into clear, actionable messaging that drives engagement and results. Developed multi-channel customer marketing strategies for B2C, B2B, and D2C audiences in public safety, postal, and military sectors; led ESP migrations; mentored teams to evolve CX through testing.

Senior Consultant, Direct Marketing at Galls

December 1, 2023 - December 1, 2023

Wrote and contributed to direct marketing strategies, developing thought leadership content and campaign materials; supported client marketing initiatives.

Senior Strategic Consultant at Airship

September 1, 2022 - September 1, 2022

Led mobile and digital engagement strategies for Fortune 100–500 brands using Airship’s Mobile App Experience Platform and client CRM/ESP systems. Delivered strategic presentations aligned with client business and marketing objectives. Built and led customer engagement and digital services for a loyalty-focused agency. Developed new products and MarTech solutions to expand agency offerings and drive individualized marketing for clients.

Director Customer Engagement at Brierley

August 1, 2020 - August 1, 2020

Managed strategy teams delivering omnichannel CX for pharmaceutical and healthcare clients. Led CRM innovations and contributed to new business through thought leadership and case studies.

Associate Director Relationship Marketing at Intouch Solutions

June 1, 2018 - June 1, 2018

Achieved significant revenue and engagement lifts for clients across retail, travel, CPG, and finance sectors.

Senior Solutions Consultant at Epsilon

November 1, 2014 - November 1, 2014

Increased conversions by 7% year-over-year and managed deployment of 25M+ emails monthly.

Email Marketing Manager at TransUnion Interactive

January 1, 2012 - January 1, 2012

Developed targeted email marketing plans, drove $265M in incremental annual sales, and managed direct mail campaign.

Senior Associate Email Marketing at Discover Financial Services

September 1, 2009 - September 1, 2009

Contributed to email marketing initiatives, driving engagement and revenue growth.