Hello, I’m Bob Peterson, a seasoned art director and graphic designer with over 47 years of experience shaping messaging and design across a wide range of industries. I thrive in collaborative, team-driven environments and guide projects from concept through production, delivering award-winning advertising and collateral on time and within budget. I'm retired, but due to unforeseen circumstances, I'm re-entering the job market. Notable campaigns I’ve led include 'The Fun Starts Here' for the City of Oroville, public exhibits like 'Beneficial Bugs' and 'Invasive Species' in the California State Fair Bug Pavilion, and the 'Attack of the Quagga—Clean, Drain, Dry!' campaign that raised awareness of invasive mussels and protected critical infrastructure.…

Bob Peterson

Hello, I’m Bob Peterson, a seasoned art director and graphic designer with over 47 years of experience shaping messaging and design across a wide range of industries. I thrive in collaborative, team-driven environments and guide projects from concept through production, delivering award-winning advertising and collateral on time and within budget. I'm retired, but due to unforeseen circumstances, I'm re-entering the job market. Notable campaigns I’ve led include 'The Fun Starts Here' for the City of Oroville, public exhibits like 'Beneficial Bugs' and 'Invasive Species' in the California State Fair Bug Pavilion, and the 'Attack of the Quagga—Clean, Drain, Dry!' campaign that raised awareness of invasive mussels and protected critical infrastructure.…

Available to hire

Hello, I’m Bob Peterson, a seasoned art director and graphic designer with over 47 years of experience shaping messaging and design across a wide range of industries. I thrive in collaborative, team-driven environments and guide projects from concept through production, delivering award-winning advertising and collateral on time and within budget.

I’m retired, but due to unforeseen circumstances, I’m re-entering the job market.

Notable campaigns I’ve led include ‘The Fun Starts Here’ for the City of Oroville, public exhibits like ‘Beneficial Bugs’ and ‘Invasive Species’ in the California State Fair Bug Pavilion, and the ‘Attack of the Quagga—Clean, Drain, Dry!’ campaign that raised awareness of invasive mussels and protected critical infrastructure.

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Language

English
Fluent

Work Experience

Graphic Designer III at California Department of Water Resources, Public Affairs Office
December 1, 2022 - December 1, 2022
Led creative concepting, art direction, and production of graphics for DWR public affairs; produced campaigns, annual reports, and educational exhibits; collaborated with offices to communicate critical water resource projects and programs; helped brand and message to diverse audiences.
Instructor at Art Institute of Sacramento
June 1, 2005 - June 1, 2005
Taught design and visual communication; developed curricula and instructional materials; provided hands-on training in graphic design software and production workflows.
Art Director / Graphics Team Supervisor at EggHead API Communications
June 1, 2002 - June 1, 2002
Directed graphic design teams, oversaw print and digital campaigns, and delivered branding and marketing materials for clients; managed workflow, quality control, and client communications.
Art Director / Graphics Team Supervisor at API Communications
October 1, 1999 - October 1, 1999
Led design teams and produced integrated campaigns, print collateral, and digital assets; managed design processes and client briefs.
Art Director / Graphic Designer at Borland International
February 1, 1997 - February 1, 1997
Created marketing materials and branding assets for software company; guided visual direction across campaigns and product communications.
Owner at Peterson Design Group
February 1, 1993 - February 1, 1993
Provided graphic design, branding, and creative services; managed business operations, client relationships, and project delivery.
Art Director at Carter-Israel Advertising and Public Relations
August 1, 1990 - August 1, 1990
Led campaign concepting and design for advertising and public relations materials; collaborated with account teams to deliver integrated campaigns.
Graphic Designer / Art Director at Coakley-Heagerty Companies Ltd.
November 1, 1989 - November 1, 1989
Developed print and media materials; provided art direction and production support for campaigns and communications.
Graphic Designer / Production Artist at Adventist Media Center
November 1, 1981 - November 1, 1981
Created print and media assets; supported production workflows for church and related media projects.
Graphic Designer III at CA Department of Water Resources, Public Affairs Office
December 1, 2022 - December 1, 2022
Provided graphic design support for public affairs initiatives, produced the department’s first annual report, and contributed to branding and collateral across campaigns and programs, including the Oroville-related initiatives and water resources communications.
Graphic Designer III at CA Department of Water Resources, Public Affairs Office
November 1, 2007 - December 1, 2022
Provided graphic design, branding, and production support; created strategic campaigns including billboards, ads, and exhibits; collaborated across offices to communicate complex initiatives and deliver materials cost-effectively.
Instructor at Art Institute of Sacramento
March 1, 2003 - June 1, 2005
Delivered graphic design instruction; developed curricula and mentored students in composition, typography, and digital production.
Art Director / Graphics Team Supervisor at EggHead API Communications
February 1, 2000 - June 1, 2002
Directed visual concepts and managed design team; oversaw branding, marketing collateral, and digital graphics from concept to production.
Art Director / Graphics Team Supervisor at API Communications
June 1, 1997 - October 1, 1999
Led art direction and design initiatives; supervised graphic production and coordination across marketing materials.
Art Director / Graphic Designer at Borland International
March 1, 1993 - February 1, 1997
Designed and directed graphic initiatives, branding, and user-facing visuals across products and communications.
Owner at Peterson Design Group
September 1, 1990 - February 1, 1993
Led design studio operations, client engagements, and project delivery across branding, print, and digital campaigns.
Art Director at Carter-Israel Advertising and Public Relations
December 1, 1989 - August 1, 1990
Directed visual concepts and campaigns; oversaw creative teams and production for client communications.
Graphic Designer / Art Director at Coakley-Heagerty Companies Ltd.
February 1, 1982 - November 1, 1989
Created layouts, advertising materials, and branding assets; collaborated with teams to deliver integrated campaigns.
Graphic Designer / Production Artist at Adventist Media Center
September 1, 1976 - November 1, 1981
Produced graphic materials and prepared production-ready artwork for print and media across projects.

Education

B.S. in Graphic Design at Pacific Union College
January 11, 2030 - January 1, 1976
B.S. in Graphic Design at Pacific Union College
January 11, 2030 - January 1, 1976
B.S. in Graphic Design at Pacific Union College
January 11, 2030 - January 1, 1976

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Professional Services, Media & Entertainment, Education, Other
    paper Designed “Beneficial Bugs” and “Invasive Species” public exhibits.

    These exhibits — on two opposing 8ft by 20ft panels, informed visitors of two main groups of insect in gardens and yards across the state. Many individual species were highlighted in each panel at the California State Fair Bug pavilion. A highlight of the exhibit was a 5ft high preying mantis!