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Hi, I’m Colton Williams, a strategic marketing professional with over 12 years of experience driving growth through multi-channel campaigns, sales enablement, and data-driven performance analytics. I excel at aligning marketing initiatives with business goals through cross-functional collaboration, compelling content, and lifecycle campaign management. I translate insights into action to maximize brand engagement, nurture leads, and drive conversions in fast-paced environments.…Hi, I’m Colton Williams, a strategic marketing professional with over 12 years of experience driving growth through multi-channel campaigns, sales enablement, and data-driven performance analytics. I excel at aligning marketing initiatives with business goals through cross-functional collaboration, compelling content, and lifecycle campaign management. I translate insights into action to maximize brand engagement, nurture leads, and drive conversions in fast-paced environments.

Colton Williams

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I’m Colton Williams, a strategic marketing professional with over 12 years of experience driving growth through multi-channel campaigns, sales enablement, and data-driven performance analytics. I excel at aligning marketing initiatives with business goals through cross-functional collaboration, compelling content, and lifecycle campaign management. I translate insights into action to maximize brand engagement, nurture leads, and drive conversions in fast-paced environments.…Hi, I’m Colton Williams, a strategic marketing professional with over 12 years of experience driving growth through multi-channel campaigns, sales enablement, and data-driven performance analytics. I excel at aligning marketing initiatives with business goals through cross-functional collaboration, compelling content, and lifecycle campaign management. I translate insights into action to maximize brand engagement, nurture leads, and drive conversions in fast-paced environments.

Available to hire

Hi, I’m Colton Williams, a strategic marketing professional with over 12 years of experience driving growth through multi-channel campaigns, sales enablement, and data-driven performance analytics.

I excel at aligning marketing initiatives with business goals through cross-functional collaboration, compelling content, and lifecycle campaign management. I translate insights into action to maximize brand engagement, nurture leads, and drive conversions in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sales Enablement Marketing Specialist at Humana

August 1, 2025 - August 1, 2025

Improved lead conversion by 18% YoY by deploying full-funnel sales enablement strategies. Produced high-impact assets including presentations, buyer-journey content, and nurture campaigns. Enhanced cross-functional team coordination by managing campaign execution in Monday.com, Aprimo, and Jira. Aligned messaging with sales and compliance to engage diverse audiences. Built digital customer journey maps to visualize touchpoints and optimize engagement across email, web, and sales channels. Leveraged Tableau dashboards to analyze campaign performance, track enablement KPIs, and deliver actionable insights to leadership.

Marketing Expert at TaskUs

May 1, 2022 - May 1, 2022

Led execution of omnichannel campaigns across email, events, digital, and paid social, boosting engagement by 22%. Collaborated with creative and analytics teams to align messaging and design with business objectives. Utilized HubSpot and Google Analytics to track KPIs, iterating campaigns based on insights. Drove brand storytelling through audience segmentation and persona-based content delivery.

Marketing Manager (USAA Contractor) at Sodexo

July 1, 2020 - July 1, 2020

Directed internal marketing campaigns and wellness initiatives, increasing employee participation by 30%. Analyzed campaign data and social engagement metrics to optimize strategy and content distribution. Maintained brand consistency across digital platforms, intranet, and internal newsletters. Managed content strategy for web and print assets, enhancing visibility and clarity of corporate messaging.

Board Operator & Promotions Team Member at iHeartMedia

November 1, 2016 - November 1, 2016

Supported live events and radio promotions, enhancing station presence at community and sponsor events. Coordinated event logistics, giveaways, and setup to ensure brand alignment and audience satisfaction. Assisted production team in executing engaging on-air promotions and remote broadcasts. Strengthened brand engagement through direct audience interaction and targeted outreach.

Asset Protection Associate / Merchandising Team Lead at Academy Sports + Outdoors

February 1, 2015 - February 1, 2015

Led seasonal merchandising resets and in-store display installations per brand and corporate standards. Monitored inventory accuracy, reducing shrink through proactive loss prevention measures. Supported execution of in-store marketing and planogram strategies. Trained and supervised team members on merchandising best practices.

Social Media Intern, Office of Communications at Texas A&M University - Kingsville

May 1, 2013 - May 1, 2013

Created and managed editorial content calendars for university social platforms. Produced engaging multimedia content that increased student engagement and event turnout. Collaborated with marketing and PR teams to align messaging across digital and print channels. Conducted competitor analysis to benchmark and improve social media effectiveness.