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I'm a product and marketing professional with over 6 years of blended expertise in digital marketing, stakeholder management, and product strategy. I thrive on turning complex business goals into user-friendly products that deliver measurable impact. Currently driving product development at Auto Flip, I collaborate with engineering and design teams to improve customer experiences and campaign performance, always with a data-driven mindset.…I'm a product and marketing professional with over 6 years of blended expertise in digital marketing, stakeholder management, and product strategy. I thrive on turning complex business goals into user-friendly products that deliver measurable impact. Currently driving product development at Auto Flip, I collaborate with engineering and design teams to improve customer experiences and campaign performance, always with a data-driven mindset.

Vihangi Thakkar

Product Designer, Brand Designer, Graphic Designer, +2

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I'm a product and marketing professional with over 6 years of blended expertise in digital marketing, stakeholder management, and product strategy. I thrive on turning complex business goals into user-friendly products that deliver measurable impact. Currently driving product development at Auto Flip, I collaborate with engineering and design teams to improve customer experiences and campaign performance, always with a data-driven mindset.…I'm a product and marketing professional with over 6 years of blended expertise in digital marketing, stakeholder management, and product strategy. I thrive on turning complex business goals into user-friendly products that deliver measurable impact. Currently driving product development at Auto Flip, I collaborate with engineering and design teams to improve customer experiences and campaign performance, always with a data-driven mindset.

Available to hire

I’m a product and marketing professional with over 6 years of blended expertise in digital marketing, stakeholder management, and product strategy. I thrive on turning complex business goals into user-friendly products that deliver measurable impact.

Currently driving product development at Auto Flip, I collaborate with engineering and design teams to improve customer experiences and campaign performance, always with a data-driven mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Manager at Lending Crowd

June 1, 2024 - June 1, 2024

Directed social marketing with the creative director and designer to execute regular, accurate social content; managed EDMs and scheduling in Klaviyo; ran influencer programs for ROI; ensured customer service best practices; monitored campaign metrics and optimized strategies; collaborated with cross-functional teams; led weekly forecasting meetings; maintained digital assets and SOPs; provided GA4 analysis to inform strategy and brand management; regular updates to the team on tech and resources; partnered with Sales to optimize campaign outcomes.

Product Owner / Group Marketing Manager at Auto Flip & Portage Cars

June 1, 2024 - October 28, 2025

Lead product development for Auto Flip's vehicle listing and seller platform, from ideation to delivery. Collaborated with engineering, design, and leadership to define road map priorities based on business needs and user insights. Conducted customer research and data analysis to inform product decisions and drive engagement. Wrote feature briefs and translated business goals into functional requirements and user stories. Tracked key actions via GA4 and Google Tag Manager, analyzed funnels and identified conversion drop-offs. Partnered with marketing to align product changes with campaigns, improving CAC and lead quality. Managed integrations with HubSpot, Meta Lead Forms, and Google Ads to streamline lead acquisition. Presented product and marketing performance to C-level stakeholders.

Digital Director at Platform 29

February 1, 2023 - February 1, 2023

Led a team across programmatic, paid search, SEO, ad-tech, analytics and reporting; defined and executed digital strategy within budget; drove new business opportunities; championed data-driven thinking with agency partners; built partnerships with media to drive growth; designed and implemented company-wide digital objectives; oversaw smooth operation of digital tools and applications; generated ideas to increase web traffic; trained internal teams on digital technologies and ensured brand consistency; managed paid campaigns across Facebook, Instagram, Twitter, LinkedIn Ads.

Digital Marketing Specialist at The Web Guys

February 1, 2021 - February 1, 2021

Managed 70+ Google Ads accounts; strengthened brand awareness; developed and managed marketing campaigns; tracked integrated digital campaigns; performed in-depth website analysis and optimized landing pages; collaborated with design to align visuals and copy; monitored KPIs and ROI; identified opportunities for automation; gathered client requirements and provided milestone updates; served as main contact for web, testing, hosting, Ads and SEO.

Digital Marketing Specialist at FatWeb

January 31, 2021 - January 31, 2021

Created user-friendly, effective websites; managed 41 Google Ads campaigns; maintained websites via cPanel, updated plugins, ensured SSL and reCAPTCHA; collaborated with design and content teams to improve UX and conversion.

Jr Digital Marketing Specialist at Vine Digital

January 1, 2019 - January 1, 2019

Created and optimized Google Ads campaigns; managed 100+ social and SEO client campaigns; provided SEO, backlink and UI/UX insights; tracked performance and reported.