Available to hire
I’m a Senior Product Designer with 7+ years of experience building AI-powered, data-driven products across healthcare, insurance, and fintech, grounded in a computer science background. I specialize in defining design systems and product strategies that scale across complex SaaS platforms and multi-surface applications, with a strong emphasis on research, accessibility, and clear interaction patterns.
Over the years, my practice has evolved from UX execution to systems thinking and product strategy. I partner closely with product, engineering, and data/AI teams to deliver solutions that are intuitive and inclusive, while aligned with real-world constraints and measurable business outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Product Designer at Pulse Infoframe
January 1, 2025 - October 28, 2025Owned end-to-end UX strategy for B2C patient-facing portals, driving a 25% increase in patient retention and 20% reduction in caregiver drop-off through redesigned onboarding and navigation flows. Led cross-functional design thinking initiatives, including journey mapping, persona development, and ideation workshops, influencing roadmap prioritization and compliance alignment. Developed and scaled a modular design system, accelerating dev handoffs by 30% and improving visual cohesion across the product suite. Led research initiatives; usability tests, interviews, and A/B testing with clinicians and patients across healthcare workflows, translating feedback into actionable UX enhancements.
Senior Product Designer at Marsh McLennan
December 31, 2024 - December 31, 2024Redesigned and unified cross-platform design system, resulting in a 40% improvement in design consistency and reducing duplicated components by 22%. Led structured experimentation from test plans, metrics, synthesis to roadmap decisions. Embedded user-centered design practices into agile sprints, co-leading UX research, prototyping, and iteration cycles, reducing design feedback loops by 20%. Provided Definition of Ready/Done, backlog refinement, acceptance criteria, Design QA in Jira, and Confluence documentation for dev handoff.
Senior Product Designer at RBC Insurance
September 30, 2023 - September 30, 2023Spearheaded platform-wide UX improvements that led to a 25% increase in customer and a 22% lift in engagement metrics, aligning design outputs to strategic business goals. Facilitated stakeholder alignment workshops and design sprints that accelerated decision-making by 27% and improved cross-functional trust. Conducted end-to-end UX research across web and mobile, informing key product decisions. Championing accessible design (AODA/WCAG 2.1) across touchpoints and contributing to the design system with new patterns and deprecation plans for legacy variants.
Product Consultant (Part Time-Remote) at WITT
December 31, 2024 - December 31, 2024Built Unity proofs-of-concept to validate immersive storytelling use cases; ran stakeholder concept tests; documented constraints and next-step roadmap. Facilitated discovery workshops, scope shaping, and prioritization for MVP/next release decisions. Designed and supported AI-enhanced features using human-centered AI principles, driving personalized user experiences and boosting feature adoption by 18%. Acted as a design mentor to junior contributors, cultivating a research-informed, feedback-driven culture across remote teams.
Private Business Owner (Freelance) at LILIRAYEPIC
April 30, 2023 - April 30, 2023Managed end-to-end product design — from user research and wireframing to launch and iteration, increasing overall sales by 34%. Developed cohesive branding systems and modular UI libraries that ensured consistent CX across marketing, web, and mobile properties.
UX UI Teaching Assistant at UXLand School
December 31, 2021 - December 31, 2021Mentored 20+ students, improving cohort portfolio quality by 22% through feedback and design method instruction. Co-developed instructional materials that improved clarity and increased course satisfaction.
UX Designer at ERA Environmental
January 31, 2021 - January 31, 2021Contributed to the redesign of legacy dashboards and compliance reporting tools, improving platform usability and task completion rates for regulatory and environmental teams. Created wireframes, user flows, and high-fidelity mockups for internal tools used by regulatory and environmental teams.
Senior Product Designer at Pulse Infoframe
January 1, 2025 - October 31, 2025Owned end-to-end UX strategy for B2C patient-facing portals, driving a 25% increase in patient retention and a 20% reduction in caregiver drop-off through redesigned onboarding and navigation flows. Designed AI-powered triage flows for Healthie 2.0, enabling symptom logging with contextual prompts, improving patient engagement and data continuity in rare disease registries. Led cross-functional design thinking initiatives, including journey mapping, persona development, and ideation workshops, influencing roadmap prioritization and compliance alignment. Developed a modular design system in Figma, cutting dev handoff time by 30% and improving UI consistency. Led usability testing with clinicians and patients to inform product direction and translate feedback into actionable UX enhancements. Ensured design alignment with HIPAA and WCAG standards to boost patient engagement.
Senior Product Designer at Marsh McLennan
December 1, 2024 - December 1, 2024Redesigned and unified Marsh’s cross-platform design system, achieving a 40% improvement in design consistency across business units and reducing duplicated components by 22%. Embedded user-centered design practices into agile sprints by co-leading UX research, prototyping, and iteration cycles, shortening feedback loops by 20%. Provided Definition of Ready/Done, backlog refinement, acceptance criteria, Design QA in Jira, and Confluence documentation for dev handoff.
Senior Product Designer at RBC Insurance
September 1, 2023 - September 1, 2023Spearheaded platform-wide UX improvements that increased customer satisfaction by 25% and engagement by 22%, aligning design outputs with strategic business goals. Facilitated stakeholder alignment workshops and design sprints that accelerated decision-making by 27% and improved cross-functional trust. Conducted end-to-end UX research across web and mobile; championed accessible design (AODA/WCAG 2.1) across touchpoints and contributed to the design system with new patterns and deprecation plans for legacy variants.
Product Consultant (Part Time-Remote) at WITT
December 1, 2024 - December 1, 2024Built Unity proofs of concept to validate immersive storytelling use cases; ran stakeholder concept tests; documented constraints and next-step roadmap. Facilitated discovery workshops, scope shaping, and prioritization for MVP/next release decisions. Designed and supported AI-enhanced features using human-centered AI principles, driving personalized user experiences and boosting feature adoption by 18%. Acted as a design mentor to junior contributors, cultivating a research-informed, feedback-driven culture across remote teams.
Private Business Owner (Freelance) at LILIRAYEPIC
April 1, 2023 - April 1, 2023Managed end-to-end product design — from user research and wireframing to launch and iteration, increasing overall sales by 34%. Developed cohesive branding systems and modular UI libraries that ensured consistent CX across marketing, web, and mobile properties.
UX UI Teaching Assistant at UXLand School
December 1, 2021 - December 1, 2021Mentored 20+ students, improving cohort portfolio quality by 22% through feedback and design method instruction. Co-developed instructional materials that improved clarity and increased course satisfaction.
UX Designer at ERA Environmental
January 1, 2021 - January 1, 2021Contributed to the redesign of legacy dashboards and compliance reporting tools, improving platform usability and task completion rates across industrial clients. Created wireframes, user flows, and high-fidelity mock-ups for internal tools used by regulatory and environmental teams.
Teaching Assistant (UX UI) at UXLand School
December 1, 2021 - December 1, 2021Mentored 20+ students, improving cohort portfolio quality by 22% through feedback and design method instruction. Co-developed instructional materials that improved clarity and course satisfaction.
Senior Product Designer at Pulse Infoframe
January 1, 2025 - November 11, 2025Owned end-to-end UX strategy for B2C patient-facing portals, redesigned onboarding and navigation to improve retention and reduce caregiver drop-off; designed AI-powered triage flows to improve data continuity; led cross-functional design thinking and compliance-aligned initiatives; developed a modular design system in Figma to speed up handoff and ensure UI consistency; conducted clinician/patient usability studies and aligned with HIPAA/WCAG standards.
UX UI Teaching Assistant at UX Land School
December 1, 2021 - December 1, 2021Mentored 20+ students, improving cohort portfolio quality by 22%; co-developed instructional materials that enhanced clarity and course satisfaction.
Senior Product Designer at Pulse Infoframe
January 1, 2025 - November 21, 2025Owned end-to-end UX strategy for B2C patient-facing portals, driving a 25% increase in patient retention and a 20% reduction in caregiver drop-off through redesigned onboarding and navigation flows. Designed AI-powered triage flows for Healthie 2.0, enabling symptom logging with contextual prompts and improving data continuity in rare disease registries. Led cross-functional design thinking initiatives (journey mapping, persona development, ideation workshops) influencing roadmap prioritization and compliance alignment. Developed a modular design system in Figma, cutting dev handoff time by 30% and improving UI consistency. Led usability testing and research with clinicians and patients to inform product direction and convert feedback into UX improvements. Conducted workshops to align design with HIPAA and WCAG compliance, boosting patient engagement.
Senior Product Designer at Marsh McLennan
October 1, 2023 - December 1, 2024Revamped enterprise design system and integrated conversational UI elements for more intuitive user guidance, improving UI consistency by 40% and reducing redundant components by 22%. Led hypothesis-driven experiments across sprints, shaping roadmap priorities. Embedded UX research into agile processes by co-leading prototyping and iteration cycles, shortening design feedback loops by 20%. Documented backlog criteria, Design QA, and development handoffs, improving cross-functional alignment. Created AI-driven market summary tools for a brokerage platform that parsed broker quotes into structured, user-ready formats—reducing decision time and boosting user engagement and data continuity.
Senior Product Designer at RBC Insurance
September 1, 2022 - September 1, 2023Spearheaded platform-wide UX upgrades that lifted customer satisfaction by 25% and improved engagement metrics by 22%, while ensuring compliance with enterprise security standards. Facilitated stakeholder workshops and design sprints to increase cross-functional trust. Executed end-to-end user research—including interviews, usability, and A/B testing—to guide experience improvements across platforms. Championing WCAG 2.1 compliance and inclusive design principles, expanding accessibility and reducing friction for underserved personas. Contributed to design system scalability by introducing new patterns and retiring outdated variants.
Product Consultant (Part Time-Remote) at WITT
August 1, 2021 - December 1, 2024Designed AI-augmented features and VR opportunities, aligning tech feasibility with user-centered goals and validating it through stakeholder testing. Facilitated discovery sessions that defined MVP priorities and aligned roadmap milestones. Created AI-enhanced user flows using human-centered AI principles, increasing feature adoption by 18%. Mentored junior designers across distributed teams, fostering a feedback-driven, research-led design culture.
Private Business Owner (Freelance) at LILIRAYEPIC
March 1, 2021 - April 1, 2023Led the full design life cycle from research to launch for 3 digital platforms for distinct clients. Used competitive analysis and Google Analytics data to analyze user requirements and develop approaches to improve the user experience. Designed conceptual wireframes, layouts and website concepts, UI mock-ups, site flows, and high-fidelity prototypes. Created cohesive brand systems and modular UI kits to ensure visual consistency across marketing, web, and mobile channels.
UX Designer at ERA Environnemental
October 1, 2018 - January 1, 2021Contributed to dashboard redesigns and compliance tools, increasing usability and workflow efficiency. Designed detailed wireframes, task flows, and high-fidelity mock-ups for internal systems used by science teams. Conducted user research and gathered insights to inform design decisions.
Education
BSc, Computer Science at Azad University, Tehran
January 11, 2030 - October 28, 2025AEC, Computer Science at John Abbott College, Montreal
January 11, 2030 - October 28, 2025UX and UI Design at Nexa-Land Online School
January 11, 2030 - October 28, 2025Agile for UX at Interaction Design Foundation
January 11, 2030 - October 28, 2025AI in UX at Interaction Design Foundation
January 11, 2030 - October 28, 2025AR and VR of UX design at Interaction Design Foundation and Coursera
January 11, 2030 - October 28, 2025BSc, Computer Science at Azad University, Tehran
January 11, 2030 - October 31, 2025AEC, Computer Science at John Abbott College, Montreal
January 11, 2030 - October 31, 2025BSc, Computer Science at Azad University, Tehran
January 11, 2030 - October 31, 2025AEC, Computer Science at John Abbott College, Montreal
January 11, 2030 - October 31, 2025BSc in Computer Science at Azad University, Tehran
January 11, 2030 - November 11, 2025AEC in Computer Science at John Abbott College, Montreal
January 11, 2030 - November 11, 2025UX and UI Design at Nexa-Land Online School
January 11, 2030 - November 21, 2025Agile for UX at Interaction Design Foundation
January 11, 2030 - November 21, 2025AI in UX at Interaction Design Foundation
January 11, 2030 - November 21, 2025AR and VR of UX design at Interaction Design Foundation and Coursera
January 11, 2030 - November 21, 2025BSc, Computer Science at Azad University, Tehran
January 11, 2030 - November 21, 2025AEC, Computer Science at John Abbott College, Montreal
January 11, 2030 - November 21, 2025BSc in Computer Science at Azad University, Tehran
January 11, 2030 - November 21, 2025AEC in Computer Science at John Abbott College, Montreal
January 11, 2030 - November 21, 2025BSc at Azad University, Tehran
January 11, 2030 - December 8, 2025AEC, Computer Science at John Abbott College, Montreal
January 11, 2030 - December 8, 2025UX and UI Design at Nexa-Land Online School
January 11, 2030 - December 8, 2025Agile for UX at Interaction Design Foundation
January 11, 2030 - December 8, 2025AI in UX at Interaction Design Foundation
January 11, 2030 - December 8, 2025AR and VR of UX design at IxDF, Coursera & LinkedIn Learning
January 11, 2030 - December 8, 2025BSc, Computer Science at Azad University, Tehran
January 11, 2030 - January 6, 2026AEC, Computer Science at John Abbott College, Montreal
January 11, 2030 - January 6, 2026UX and UI Design at Nexa-Land Online School
January 11, 2030 - January 6, 2026Agile for UX at Interaction Design Foundation
January 11, 2030 - January 6, 2026AI in UX at Interaction Design Foundation
January 11, 2030 - January 6, 2026AR and VR of UX design at IxDF, Coursera & LinkedIn
January 11, 2030 - January 6, 2026BSc, Computer Science at Azad University, Tehran
January 11, 2030 - January 6, 2026AEC, Computer Science at John Abbott College, Montreal
January 11, 2030 - January 6, 2026Qualifications
UX and UI Design
January 11, 2030 - October 28, 2025Agile for UX
January 11, 2030 - October 28, 2025AI in UX
January 11, 2030 - October 28, 2025AR and VR of UX design
January 11, 2030 - October 28, 2025UX and UI Design
January 11, 2030 - October 31, 2025Agile for UX
January 11, 2030 - October 31, 2025AI in UX
January 11, 2030 - October 31, 2025AR and VR of UX design
January 11, 2030 - October 31, 2025UX and UI Design
January 11, 2030 - November 11, 2025Agile for UX
January 11, 2030 - November 11, 2025AI in UX
January 11, 2030 - November 11, 2025AR and VR of UX design
January 11, 2030 - November 11, 2025UX and UI Design
January 11, 2030 - November 21, 2025Agile for UX
January 11, 2030 - November 21, 2025AI in UX
January 11, 2030 - November 21, 2025AR and VR of UX design
January 11, 2030 - November 21, 2025UX and UI Design
January 11, 2030 - November 21, 2025Agile for UX
January 11, 2030 - November 21, 2025AI in UX
January 11, 2030 - November 21, 2025AR and VR of UX design
January 11, 2030 - November 21, 2025Industry Experience
Healthcare, Financial Services, Software & Internet, Professional Services, Media & Entertainment, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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