Lili Mirba
I’m a Senior Product Designer with 7+ years of experience building AI-powered, data-driven products across healthcare, insurance, and fintech, grounded in a computer science background.
About
I’m a Senior Product Designer with 7+ years of experience building AI-powered, data-driven products across healthcare, insurance, and fintech, grounded in a computer science background. I specialize in defining design systems and product strategies that scale across complex SaaS platforms and multi-surface applications, with a strong emphasis on research, accessibility, and clear interaction patterns.
Over the years, my practice has evolved from UX execution to systems thinking and product strategy. I partner closely with product, engineering, and data/AI teams to deliver solutions that are intuitive and inclusive, while aligned with real-world constraints and measurable business outcomes.
- 6 years' experience
- Joined October 2025
Skills· 36
- Product Design
Figma
UI
Jira
Adobe Illustrator- Web Design
Sketch- Illustration
Adobe Photoshop- Axure
- Brand Identity
- Logo
- Adobe After Effects
- Prompt Engineering
Adobe XD- Presentation Design
Unity
Adobe Premiere Pro- Animation
InVision
HTML5- Data Visualization
- ChatGPT
- Copywriting
JavaScript
Blender- Unity 3D
- React JS
CSS
Canva- Tableau
- SQL
React Native
Google Drive
TypeScript
Python
Languages
- EnglishFluent
Industry experience
- Healthcare
- Financial Services
- Software & Internet
- Professional Services
- Media & Entertainment
- Education
- Other
More experts in London, Canada
Work experience· 23 roles
Owned end-to-end UX strategy for B2C patient-facing portals, driving a 25% increase in patient retention and a 20% reduction in caregiver drop-off through redesigned onboarding and navigation flows. Designed AI-powered triage flows for Healthie 2.0, enabling symptom logging with contextual prompts and improving data continuity in rare disease registries. Led cross-functional design thinking initiatives (journey mapping, persona development, ideation workshops) influencing roadmap prioritization and compliance alignment. Developed a modular design system in Figma, cutting dev handoff time by 30% and improving UI consistency. Led usability testing and research with clinicians and patients to inform product direction and convert feedback into UX improvements. Conducted workshops to align design with HIPAA and WCAG compliance, boosting patient engagement.
Owned end-to-end UX strategy for B2C patient-facing portals, redesigned onboarding and navigation to improve retention and reduce caregiver drop-off; designed AI-powered triage flows to improve data continuity; led cross-functional design thinking and compliance-aligned initiatives; developed a modular design system in Figma to speed up handoff and ensure UI consistency; conducted clinician/patient usability studies and aligned with HIPAA/WCAG standards.
Owned end-to-end UX strategy for B2C patient-facing portals, driving a 25% increase in patient retention and a 20% reduction in caregiver drop-off through redesigned onboarding and navigation flows. Designed AI-powered triage flows for Healthie 2.0, enabling symptom logging with contextual prompts, improving patient engagement and data continuity in rare disease registries. Led cross-functional design thinking initiatives, including journey mapping, persona development, and ideation workshops, influencing roadmap prioritization and compliance alignment. Developed a modular design system in Figma, cutting dev handoff time by 30% and improving UI consistency. Led usability testing with clinicians and patients to inform product direction and translate feedback into actionable UX enhancements. Ensured design alignment with HIPAA and WCAG standards to boost patient engagement.
Education· 34
Certifications and awards· 20
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