I'm Andrea Arruti, a bilingual copywriter and brand storyteller based in Mexico City, currently leading remote brand storytelling projects through Lumbre Brand Consulting Studio. I craft culturally resonant storytelling and messaging strategies for diverse audiences, with a focus on identity, messaging, and visual cohesion across brand touchpoints. I collaborate with designers and developers to ensure narrative consistency and deliver high-impact brand experiences. Native English and Spanish speaker with a sharp editorial eye, strong grasp of tone and voice, and deep cross-cultural fluency. I'm passionate about writing copy that connects—whether it's a tag line, a landing page, or a full brand story—and I bring proactive communication, meticulous attention to detail, and a collaborative mindset to every project.

Andrea Arruti

I'm Andrea Arruti, a bilingual copywriter and brand storyteller based in Mexico City, currently leading remote brand storytelling projects through Lumbre Brand Consulting Studio. I craft culturally resonant storytelling and messaging strategies for diverse audiences, with a focus on identity, messaging, and visual cohesion across brand touchpoints. I collaborate with designers and developers to ensure narrative consistency and deliver high-impact brand experiences. Native English and Spanish speaker with a sharp editorial eye, strong grasp of tone and voice, and deep cross-cultural fluency. I'm passionate about writing copy that connects—whether it's a tag line, a landing page, or a full brand story—and I bring proactive communication, meticulous attention to detail, and a collaborative mindset to every project.

Available to hire

I’m Andrea Arruti, a bilingual copywriter and brand storyteller based in Mexico City, currently leading remote brand storytelling projects through Lumbre Brand Consulting Studio. I craft culturally resonant storytelling and messaging strategies for diverse audiences, with a focus on identity, messaging, and visual cohesion across brand touchpoints. I collaborate with designers and developers to ensure narrative consistency and deliver high-impact brand experiences.

Native English and Spanish speaker with a sharp editorial eye, strong grasp of tone and voice, and deep cross-cultural fluency. I’m passionate about writing copy that connects—whether it’s a tag line, a landing page, or a full brand story—and I bring proactive communication, meticulous attention to detail, and a collaborative mindset to every project.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Remote Orchestrator / Lead Brand Storyteller at Lumbre Brand Consulting Studio
January 1, 2024 - October 28, 2025
Lead brand storytelling projects for small businesses and creatives across diverse industries, focusing on identity, messaging, and visual cohesion. Collaborate with designers and developers to ensure narrative consistency across brand touchpoints. Manage client communications, project timelines, and deliverables independently.
Translator & Localizer at Freelance
January 1, 2015 - October 28, 2025
Translate and localize content for brands, non-profits, and creative professionals, adapting voice and nuance for cultural fluency. Provide bilingual editing and proofreading services for web, print, and social translation.
Customer Service Specialist / Inside Sales / Pricing Support at Senator International Freight Forwarding
June 1, 2022 - June 1, 2022
Delivered high-quality customer support for international logistics clients. Collaborated with internal stakeholders on pricing strategies and service optimization. Built strong client relationships through responsive service and attention to detail.

Education

Bachelor's degree in International Commerce at Universidad TecMilenio
January 11, 2030 - January 1, 2018

Qualifications

Certificate in International Business Strategy
January 11, 2030 - October 28, 2025
Certificate in Supply Chain Management
January 11, 2030 - October 28, 2025
Certificate in Finance
January 11, 2030 - October 28, 2025

Industry Experience

Media & Entertainment, Professional Services, Other