Andrea Arruti

I’m Andrea Arruti, a bilingual copywriter and brand storyteller based in Mexico City, currently leading remote brand storytelling projects through Lumbre Brand Consulting Studio. I craft culturally resonant storytelling and messaging strategies for diverse audiences, with a focus on identity, messaging, and visual cohesion across brand touchpoints. I collaborate with designers and developers to ensure narrative consistency and deliver high-impact brand experiences.

Native English and Spanish speaker with a sharp editorial eye, strong grasp of tone and voice, and deep cross-cultural fluency. I’m passionate about writing copy that connects—whether it’s a tag line, a landing page, or a full brand story—and I bring proactive communication, meticulous attention to detail, and a collaborative mindset to every project.