Kudakwashe Tinarwo

Led cross-functional digital marketing initiatives to drive group product leads by 200%+ through paid campaigns across banking, insurance, property, and agri-yield portfolios. Secured first-page SEO rankings for priority products (Private Banking, VISA, Mortgages, Mobile Banking) via technical SEO and content strategy. Improved online customer sentiment by introducing a positive-to-nal content framework across digital touchpoints. Directed a remote digital marketing team for multi-subsidiary affiliates, launching affiliate pages to align branding and extend digital presence. Produced high-quality photography and content to strengthen storytelling and engagement. Managed campaigns through Meta, LinkedIn, and YouTube to amplify audience reach and brand visibility.

Launched Life Care and Security Plan products, significantly boosting brand awareness and customer acquisition within six months. Revamped corporate websites for Zimnat, THI Insurance, and Shumba Car Hire to improve UX and search visibility for core insurance products. Secured top-ranking SEO positions for high‑value offerings (auto, life care, security), generating consistent lead flow. Delivered high-impact social campaigns (e.g., 75th Anniversary, Vehicle Asset Center) to strengthen brand engagement. Oversaw remote campaign execution, achieving substantial organic growth across Meta, LinkedIn, and Twitter, and expanded subsidiary visibility.

Launched Life Care and Security Plan products, boosting brand awareness and customer acquisition in the initial six months. Reengineered corporate websites for Zimnat, THI Insurance, and Shumba Car Hire to improve user experience and search visibility. Secured top-ranking SEO positions for high-value offerings (motor vehicle insurance, life care plan, security plan) and sustained lead flow. Enhanced online sentiment and engagement through a cohesive content strategy and stakeholder collaboration. Led the launch of affiliate pages and strengthened digital presence across platforms.