Available to hire
I am Alfredo Elejalde, a digital marketing and ecommerce strategist with extensive experience guiding international direct-to-consumer initiatives and ecommerce growth. I’ve led performance marketing, CRO, and UX-driven improvements across Meta and Google Ads, delivering measurable results for brands and startups alike. I thrive on collaborating with cross-functional teams to align strategy with execution, driving profitable growth for small to mid-sized businesses.
I focus on practical, hands-on delivery and scalable processes. My approach blends strategic vision with disciplined execution, enabling teams to optimize user journeys, improve conversion rates, and expand into new markets while keeping a tight view on ROI and KPI performance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
German
Intermediate
Work Experience
E-commerce Sales Manager at Mango
March 31, 2013 - March 31, 2013Retail Analyst & Young Talent Program; Managed Mango's ecommerce presence across 40 countries; coordinated cross-functional teams (IT, Content, Design, Newsletter, Marketing) to drive online and offline sales.
General Manager Startup at Online Lighting
August 31, 2016 - August 31, 2016Startup leadership role responsible for strategy and profitability; built processes from scratch and led cross-functional teams to scale online lighting business.
E-commerce Business Developer at Jungheinrich
April 30, 2019 - April 30, 2019Responsible for commercial activities and web changes (sales, promotions, new launches) of Mango’s international ecommerce site (40+ countries); coordinated with IT, Content, Design, Newsletter and Marketing; implemented a local warehouse and streamlined online operations.
Digital Marketing & Ecommerce Manager at Mango (Ecommerce)
December 20, 2020 - December 20, 2020Led digital marketing and ecommerce growth initiatives; expanded online presence, optimized product descriptions and pricing, and improved stock control and logistics processes to support multi-market expansion.
Digital Marketing Consultant at Freelance
May 23, 2021 - May 23, 2021Digital marketing consultancy focusing on performance marketing across Meta and Google Ads for Europe and Latin America; client work included an online school (Italy), two ecommerce brands (EU & LATAM), and lead generation for a Barcelona aesthetics clinic; emphasized growth, CRO, and UX improvements.
Digital Marketing Consultant at Freelance
September 24, 2024 - September 24, 2024Continued freelance engagement focused on cross-market digital growth, paid media optimization, and UX improvements for online brands and agencies.
General Manager Startup at Online Lighting
August 1, 2016 - August 1, 2016Responsible for the strategy and profitability of the online lighting company. Coordinated a cross-functional team (IT, Content, Design, Newsletter, Marketing).
Digital Marketing Consultant at Mango / Seabass Swimwear
December 31, 2020 - December 31, 2020Led performance marketing strategies across Meta and Google Ads for clients in Europe and Latin America. Managed campaigns for an online school (Italy), two ecommerce brands (EU and LATAM), and lead generation for an aesthetic clinic (Barcelona). Drove growth through new websites, new marketplace expansions, and revenue from new markets; 40% of total revenue from new markets.
Retail Analyst & Young Talent Program / Mango Ecommerce Sales Manager at Mango
March 1, 2013 - March 1, 2013Participated in a Young Talent program and led ecommerce sales management, coordinating cross-functional teams across 40 countries; responsibilities included sales analytics, stock control, and coordination of IT, Content, Design, Newsletter and Marketing.
Retail Analyst & Young Talent Program / Ecommerce Sales Manager at Mango
July 1, 2009 - March 31, 2013Managed retail analytics and led ecommerce initiatives across Mango Barcelona; progressed through roles focusing on sales growth, pricing, promotions, and channel expansion.
General Manager Startup at Mango
April 1, 2013 - August 31, 2016Led a startup-like operation within Mango, overseeing strategic direction and profitability; implemented processes across departments; set up a local warehouse and transitioned from catalog to online sales with a commission-based incentive model.
Ecommerce Business Developer at Mango
October 1, 2016 - April 1, 2019Responsible for ecommerce activities and web changes (sales, promotions, new launches) across 40 countries; coordinated IT, Content, Design, Newsletter and Marketing; KPIs monitored for web and product control; improved stock, workflow, and sales.
Ecommerce Sales / Growth Lead at Mango
May 1, 2019 - December 31, 2020Led ecommerce growth initiatives across multiple markets; focused on revenue growth, pricing strategies, and optimization of product listings and stock management.
Retail Analyst & Young Talent Program at Mango
July 1, 2009 - March 31, 2013Supported retail analytics and talent development program; contributed to ecommerce sales strategy and cross-functional collaboration across IT, Content, Design, Newsletters, and Marketing; monitored KPIs to guide web and product decisions.
Ecommerce Sales Manager at Mango
April 1, 2013 - August 31, 2016Led ecommerce sales initiatives, expanded to new markets, implemented pricing adjustments and cost controls; coordinated multi-department teams and tracked KPIs to drive sales growth.
General Manager StartUp at Online Lighting
May 1, 2013 - August 31, 2016Responsible for strategy and profitability of an online lighting startup; transitioned from catalog to online sales, established a local warehouse, and improved operational efficiency and profitability.
Ecommerce Business Developer at Jungheinrich
May 1, 2019 - December 31, 2020Responsible for commercial activities and web changes (sales, promotions, and new launches) for Mango’s ecommerce site; coordinated across IT, Content, Design, Newsletter, and Marketing; led expansion to 40 countries and achieved significant sales growth through process improvements and stock optimization.
Education
Digital Marketing Strategies at Northwestern Kellogg (Kellogg School of Management)
January 1, 2021 - October 28, 2025Master in International Retail at Universitat Pompeu Fabra
January 1, 2014 - December 31, 2015Master in Marketing at EAE Business School
January 1, 2008 - December 31, 2009Bachelor in Business Administration at Universidad del Pacífico
January 1, 2003 - December 31, 2008Exchange Student at Regents College
January 1, 2006 - December 31, 2006High School at Pestalozzi Swiss-Peruvian School
January 1, 1991 - December 31, 2002Digital Marketing Strategies at Kellogg School of Management, Northwestern University
January 1, 2021 - January 1, 2021Master in International Retail at Universitat Pompeu Fabra
January 1, 2014 - January 1, 2015Master in Marketing at EAE Business School
January 1, 2008 - January 1, 2009Bachelor in Business Administration at Universidad del Pacífico
January 1, 2003 - January 1, 2008Exchange Program at Regents College
January 1, 2006 - January 1, 2006Pestalozzi Swiss-Peruvian School at Pestalozzi Swiss-Peruvian School
January 1, 1991 - January 1, 2002Certificate in Digital Marketing Strategies at Kellogg School of Management / Northwestern University
January 1, 2021 - January 1, 2021Master in International Retail at Pompeu Fabra University
January 1, 2014 - January 1, 2015Master in Marketing at EAE Business School
January 1, 2008 - January 1, 2009Bachelor in Business Administration at Universidad del Pacífico
January 1, 2003 - January 1, 2008Exchange Program at Regent's College
January 1, 2006 - January 1, 2006High School at Pestalozzi Swiss-Peruvian School
January 1, 1991 - January 1, 2002Digital Marketing Strategies at Northwestern University Kellogg School of Management (Online)
January 1, 2021 - December 31, 2021Master in International Retail at Pompeu Fabra University
January 1, 2014 - December 31, 2015Master in Marketing at EAE Business School
January 1, 2008 - December 31, 2009Bachelor in Business Administration at Universidad del Pacífico
January 1, 2003 - December 31, 2008Secondary Education at Pestalozzi Swiss-Peruvian School
January 1, 1991 - December 31, 2002Qualifications
Agile
April 1, 2023 - October 28, 2025Google Ads: Profit with PPC
March 1, 2021 - October 28, 2025Facebook Ads Masterclass
April 1, 2021 - October 28, 2025SEO y Posicionamiento en Google
December 1, 2020 - October 28, 2025Agile
April 1, 2023 - October 28, 2025Agile
April 1, 2023 - January 19, 2026SEO & Positioning (Google)
December 20, 2020 - January 19, 2026Google Ads: Profit with Pay Per Click
March 1, 2021 - January 19, 2026Facebook Ads Masterclass
April 1, 2021 - January 19, 2026GA4
December 20, 2020 - January 19, 2026Agile
April 1, 2023 - January 19, 2026SEO y Posicionamiento en Google
December 1, 2020 - January 19, 2026Google Ads: Profit with Pay Per Click
March 1, 2020 - January 19, 2026Facebook Ads Masterclass
April 1, 2021 - January 19, 2026Industry Experience
Retail, Software & Internet, Media & Entertainment, Education, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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