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Design professional with 10+ years of experience building and delivering creative assets across digital, social, campaigns, and events for consumer brands. Comfortable translating marketing strategy into engaging visual concepts, with hands-on experience across graphics, video, motion, and photography. Lead designer experience including building brand identity and a scalable visual system from the ground up, then applying it consistently across web, CRM, social, and print. Familiar with WordPress and Elementor, and supported by AI tools for ideation and production.…Design professional with 10+ years of experience building and delivering creative assets across digital, social, campaigns, and events for consumer brands. Comfortable translating marketing strategy into engaging visual concepts, with hands-on experience across graphics, video, motion, and photography. Lead designer experience including building brand identity and a scalable visual system from the ground up, then applying it consistently across web, CRM, social, and print. Familiar with WordPress and Elementor, and supported by AI tools for ideation and production.

Blair Barclay

Graphic Designer, Brand Designer, UI Designer, +3

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Design professional with 10+ years of experience building and delivering creative assets across digital, social, campaigns, and events for consumer brands. Comfortable translating marketing strategy into engaging visual concepts, with hands-on experience across graphics, video, motion, and photography. Lead designer experience including building brand identity and a scalable visual system from the ground up, then applying it consistently across web, CRM, social, and print. Familiar with WordPress and Elementor, and supported by AI tools for ideation and production.…Design professional with 10+ years of experience building and delivering creative assets across digital, social, campaigns, and events for consumer brands. Comfortable translating marketing strategy into engaging visual concepts, with hands-on experience across graphics, video, motion, and photography. Lead designer experience including building brand identity and a scalable visual system from the ground up, then applying it consistently across web, CRM, social, and print. Familiar with WordPress and Elementor, and supported by AI tools for ideation and production.

Available to hire

Design professional with 10+ years of experience building and delivering creative assets across digital, social, campaigns, and events for consumer brands. Comfortable translating marketing strategy into engaging visual concepts, with hands-on experience across graphics, video, motion, and photography.

Lead designer experience including building brand identity and a scalable visual system from the ground up, then applying it consistently across web, CRM, social, and print. Familiar with WordPress and Elementor, and supported by AI tools for ideation and production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Danish

Advanced

Work Experience

Lead Digital Designer at Venture Cup Denmark

January 1, 2025 - January 1, 2025

Lead creative direction and design execution across national campaigns and brand communications. Developed visual identities, motion content, and event materials that brought strategic concepts to life.

Lead Digital Designer at Venture Cup Denmark

January 1, 2022 - January 1, 2025

Led visual identity work for Venture Cup Denmark events from concept through delivery. Built brand identity and a complete visual system from the ground up, scaling it into a reusable design system for consistent use across all touchpoints. Delivered campaign assets across web, CRM, social, and print by translating marketing strategy into visual concepts. Designed and built event web pages using WordPress and Elementor. Edited video content and produced motion assets to support campaigns and events. Shot event photography to support brand and campaign materials.

Digital Designer at Danish Endurance

January 1, 2022 - January 1, 2022

Worked closely with marketing and e-commerce teams to create high-impact campaign visuals and strengthen brand storytelling across digital platforms. Developed creative concepts for product launches, seasonal campaigns, and social activations. Delivered unified visual systems for newsletters, paid ads, and web content — ensuring consistent tone of voice and brand alignment. Supported transition toward a premium, editorial-style visual identity through refined typography, composition, and photography direction.

Digital Designer at Danish Insurance

January 1, 2020 - January 1, 2022

Designed high-performing assets for paid social, e-commerce, and lifecycle marketing. Adapted campaign content across multiple platforms and audience touchpoints. Created assets for third-party platforms including marketplaces and paid channels.

Brand & UX/UI Designer at IMPACTR

January 1, 2020 - January 1, 2020

Helped build a sustainability-focused startup brand from the ground up, combining visual identity development with product design and storytelling. Designed brand identity and digital assets for the launch of the IMPACTR app. Created motion graphics and social campaigns communicating the platform’s vision in a clear, emotional, and visually cohesive way. Collaborated with developers to ensure brand consistency across digital experiences.

Brand & UX/UI Designer at IMPACTR

January 1, 2018 - January 1, 2020

Developed brand identity and visual systems applied consistently across digital platforms. Designed UI components and layouts to support a consistent digital experience.

Digital Designer at Mindjumper

January 1, 2018 - January 1, 2018

Collaborated with global brands including LEGO, Arla, and Telenor to produce engaging social and digital content. Concepted and executed visual campaigns aligned with client strategy; created motion graphics and visual storytelling pieces that increased audience engagement and digital visibility. Worked closely with art directors, copywriters, and strategists in a fast-paced agency environment.

Digital Designer at Minjumper

January 1, 2017 - January 1, 2018

Created campaign concepts including motion graphics for brand clients such as LEGO and Arla. Shot product photography to support brand and campaign materials.

Photographer at CERA – Canterbury Earthquake Recovery Authority

January 1, 2015 - January 1, 2015

Documented community-led rebuilding efforts after the 2011 Christchurch earthquake, preserving the resilience and recovery of the city through impactful visual storytelling. Collaborated with government officials, community leaders, and CERA’s communications team.