I am a creative, articulate, and highly organized PR and media professional with a decade of experience leading communications, public relations, and stakeholder engagement across the arts, renewables, and corporate sectors. I thrive in fast-paced environments, managing press liaison, content production, media databases, and multi-channel campaigns to help clients and artists reach wider audiences. My early scientific training in pharmacology gives me a precise, analytical approach to content creation and stakeholder collaboration, which I combine with a genuine passion for cultural advocacy and creative expression. Through founding V-KIND – Arts & Theatre Consultancy and leading PR for venues and startups, I have developed a strong track record in press campaigns, event coverage, and inclusive representation that elevates emerging artists and communities. I enjoy collaborating across teams to deliver targeted messaging, impactful campaigns, and meaningful cultural impact, while upholding GDPR compliance and professional standards.

Vanesa Kelly

I am a creative, articulate, and highly organized PR and media professional with a decade of experience leading communications, public relations, and stakeholder engagement across the arts, renewables, and corporate sectors. I thrive in fast-paced environments, managing press liaison, content production, media databases, and multi-channel campaigns to help clients and artists reach wider audiences. My early scientific training in pharmacology gives me a precise, analytical approach to content creation and stakeholder collaboration, which I combine with a genuine passion for cultural advocacy and creative expression. Through founding V-KIND – Arts & Theatre Consultancy and leading PR for venues and startups, I have developed a strong track record in press campaigns, event coverage, and inclusive representation that elevates emerging artists and communities. I enjoy collaborating across teams to deliver targeted messaging, impactful campaigns, and meaningful cultural impact, while upholding GDPR compliance and professional standards.

Available to hire

I am a creative, articulate, and highly organized PR and media professional with a decade of experience leading communications, public relations, and stakeholder engagement across the arts, renewables, and corporate sectors. I thrive in fast-paced environments, managing press liaison, content production, media databases, and multi-channel campaigns to help clients and artists reach wider audiences. My early scientific training in pharmacology gives me a precise, analytical approach to content creation and stakeholder collaboration, which I combine with a genuine passion for cultural advocacy and creative expression.

Through founding V-KIND – Arts & Theatre Consultancy and leading PR for venues and startups, I have developed a strong track record in press campaigns, event coverage, and inclusive representation that elevates emerging artists and communities. I enjoy collaborating across teams to deliver targeted messaging, impactful campaigns, and meaningful cultural impact, while upholding GDPR compliance and professional standards.

See more

Language

English
Fluent

Work Experience

Founder & Director at V-KIND – Arts & Theatre Consultancy
January 1, 2024 - October 28, 2025
Founded and manage V-KIND, a boutique arts and theatre consultancy offering production consultancy, art and exhibition curation, PR strategy, and event services. As a freelance Sole Trader, I provide comprehensive PR and marketing consultancy contracts to clients including Venue 13, overseeing all media and promotional communications. I champion inclusivity by engaging with the wider creative community, supporting BPOC and underrepresented artists to build visibility and opportunities, while coordinating artist meetings, gallery partnerships, and cultural events to nurture an inclusive and representative creative ecosystem. I develop press campaigns, website and social media content, and event coverage plans to enhance audience reach; I oversee project contracts, press materials, and stakeholder communications, ensuring GDPR compliance and professional standards.
PR Manager at Group Whistle PR Agency
January 1, 2025 - January 1, 2025
Coordinated PR campaigns across renewables, automotive, and technology sectors; drafted and distributed media releases; managed editorial calendars; liaised directly with journalists to secure placements, interviews, and feature coverage; oversaw client communications, strategy update meetings, reporting and analytics on client strategy and growth; built press materials and case studies tailored to diverse audiences while maintaining brand tone and accuracy under pressure.
PR & Marketing Lead (Contract via V-KIND) at Venue 13 – Edinburgh Festival Fringe
August 31, 2024 - August 31, 2024
Delivered end-to-end PR and marketing coordination for Venue 13's Fringe comeback; managed daily press liaison, distributed releases, scheduled media calls, and handled artist publicity. Created, stored, and distributed media assets; maintained press databases, monitored coverage, and produced performance reports to evaluate reach. Acted as first point of contact for artists, media and public inquiries, setting up press and artist meetings and interviews in advance; supported administrative operations and scheduling; championed inclusivity and equitable representation across communications.
Head of Corporate Relations & PR at Hydrogen Vehicle Systems Ltd (HVS)
January 1, 2024 - January 1, 2024
Led PR, corporate communications, and stakeholder relations for a rapid-growth renewable technology start-up; directed the global media launch of a 40-tonne hydrogen-electric prototype truck, resulting in increased media coverage, investor interest, and web traffic. Coordinated with cross-functional departments, managed press materials, and partnerships with trade and environmental media outlets. Oversaw departmental strategy, recruitment, and mentoring, supporting junior staff development. Organized corporate events and presentations; ensured all public communications aligned with compliance, brand values, and sustainability messaging. Represented Scotland at COP28 and accompanied the CEO on a delegation to the Dubai Chamber of Commerce.
Pharmacovigilance Specialist at ProPharma Group
January 1, 2022 - January 1, 2022
Conducted data entry, quality control, and reporting for global Covid-19 clinical trials, ensuring full compliance with EU, US, and APAC regulatory standards. Produced audit-ready documentation and contributed to periodic safety update reports (PSURs) for clinical data submissions. Collaborated with multidisciplinary teams, translating complex safety data into clear, accurate summaries for internal and regulatory audiences, with a strong emphasis on data integrity and patient confidentiality.
Head of Operations & Optical Buyer at Vitality Dental & Optical Ltd
January 1, 2020 - January 1, 2020
Led operations and optical procurement, including vendor selection, contract management, and inventory control, to support smooth day-to-day business and customer service; implemented process improvements and compliance measures across operations.
Playwright & Producer at A.I. Campfire
January 1, 2025 - October 28, 2025
From January 2025, wrote and co-produced A.I. Campfire, one of the first shows to explore the intersection of artificial intelligence and folklore, premiering at the Edinburgh Festival Fringe 2025. The piece integrated multiple large language models into the creative process, using AI as a tool for research, structure, and creative enhancement.
AI Trainer at Fabula / Prolific
January 1, 2025 - October 28, 2025
Participated in the linguistic training of the Fabula large language model (LLM). Analyzed, rated, and improved narrative prompts, contributing to enhanced AI understanding of creative language and storytelling.

Education

Bachelor of Science with Honors in Applied Pharmacology at Queen Margaret University
January 11, 2030 - April 1, 2021
Guest Faculty - Theatre Management & Technology in Arts Management at York University Canada
January 1, 2025 - October 28, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education