I am a detail-driven graphic designer specializing in luxury branding, editorial design, and digital content. I’m experienced at crafting cohesive visual systems that balance restraint and craftsmanship, bringing clarity and timeless appeal to every project. I dedicate myself to helping lifestyle and hospitality brands express their identity with clarity, precision, and harmony.…

Ruby Signorelli

I am a detail-driven graphic designer specializing in luxury branding, editorial design, and digital content. I’m experienced at crafting cohesive visual systems that balance restraint and craftsmanship, bringing clarity and timeless appeal to every project. I dedicate myself to helping lifestyle and hospitality brands express their identity with clarity, precision, and harmony.…

Available to hire

I am a detail-driven graphic designer specializing in luxury branding, editorial design, and digital content. I’m experienced at crafting cohesive visual systems that balance restraint and craftsmanship, bringing clarity and timeless appeal to every project.

I dedicate myself to helping lifestyle and hospitality brands express their identity with clarity, precision, and harmony.

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Language

English
Fluent

Work Experience

Freelance Graphic & Brand Designer at Ruby Signorelli
February 17, 2014 - August 29, 2018
As an independent designer, I collaborate with lifestyle, heritage, and luxury brands to craft timeless visual systems that blend editorial clarity with modern restraint. My work spans brand identity, packaging, print collateral, and web concept design — with a focus on elevating brand perception through considered detail. Core Capabilities: Brand Identity | Packaging | Editorial | Web Concept Design | Print Production | Art Direction
Lead Graphic Designer at Style Group
February 3, 2014 - August 17, 2018
Served as lead designer within an in-house creative team producing branding, print and digital assets for a diverse portfolio of clients across interiors, lifestyle and retail sectors. Key responsibilities & achievements: Designed and implemented complete visual identities — from logo systems and brand guidelines to packaging and web layouts. Directed art and production for brochures, catalogues and large-format print collateral, ensuring alignment with each brand’s aesthetic. Partnered with marketing and photography teams to develop cohesive visual narratives that elevated perceived brand value. Introduced refined typographic and grid systems that improved design consistency across all client touchpoints. This role established my foundation in editorial craft, brand cohesion and print production — principles that continue to define my design approach today.
Freelance Graphic & Brand Designer at Self-employed
January 1, 2016 - October 29, 2025
Partner with lifestyle, heritage, and luxury brands to create refined visual identities and editorial-inspired design systems. Develop cohesive brand collateral—from brochures and packaging to web concept design—to elevate perception and express craftsmanship. Lead all stages of creative direction, design production, and client collaboration with a focus on clarity and timeless appeal.
Freelance Artworker / Designer at Grey London
January 1, 2018 - October 29, 2025
Supported senior designers and art directors on high-profile campaigns for luxury and lifestyle brands, ensuring visual cohesion and design precision across all deliverables. Delivered press-ready artwork and refined typographic layouts under tight agency timelines, maintaining consistency across large-scale outputs.
Lead Graphic Designer at Style Group
January 1, 2018 - January 1, 2018
Designed and implemented complete brand identity systems across interiors, lifestyle, and retail sectors. Directed design and production for brochures, catalogs, and marketing collateral with typographic and layout precision. Collaborated with marketing and photography teams to build cohesive, high-end visual narratives across print and digital touchpoints.

Education

BA (Hons) Design & Retail, United Kingdom at Aylesbury College
September 10, 2009 - June 20, 2011

Qualifications

BA (Hons) Design & Retail
January 11, 2030 - October 29, 2025

Industry Experience

Consumer Goods, Energy & Utilities, Financial Services, Healthcare, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other
    uniE621 Forma Società — Brand Identity & Visual System
    Project Overview Forma Società is a conceptual brand identity inspired by modern architecture, precision, and Italian design heritage. Created for a design collective, the visual language balances form and function — expressing the dialogue between structure, space, and refinement. Design Approach The identity is built around a monochrome palette, minimalist typography, and grid-based composition. Geometric layouts and contrasting textures create a sense of rhythm and restraint, while architectural photography adds depth and material context. The result is a visual system that feels timeless yet distinctly modern — where clarity becomes an aesthetic in itself. Deliverables • Brand identity system • Logo and typographic mark • Visual direction and tone • Website and digital concept design • Brand collateral and layout structure Outcome Forma Società embodies modern refinement through simplicity and precision. The brand identity communicates confidence, sophistication, and an architectural sense of order — an elegant study in the beauty of form. graphicdesigner logo designer…
    uniE621 Élan Journal — Editorial Design & Layout System
    Project Overview Élan Journal is a conceptual editorial project exploring the intersection of design, culture, and craftsmanship. The identity and layout system were developed to celebrate visual storytelling through structure, hierarchy, and quiet sophistication — blending modern editorial clarity with tactile warmth. Design Approach The design employs an elegant typographic pairing and a restrained palette of ivory, deep red, and charcoal. Spacious grids, refined margins, and balanced composition establish rhythm and continuity throughout the publication. Each spread is treated as a curated experience, where photography, type, and negative space engage in visual dialogue. Deliverables • Editorial layout and publication design • Typography system and grid structure • Color palette and print finishes • Art direction and cover concept Outcome Élan Journal embodies timeless editorial craftsmanship — where every detail contributes to a cohesive narrative. The result is a publication that feels elevated, intentional, and rooted in design as a form of storytelling. logo graphicdesigner designer branding…
    uniE621 Luméa Skincare — Brand Identity & Packaging Design
    Project Overview Luméa Skincare is a conceptual brand identity for a modern skincare line grounded in simplicity, purity, and quiet confidence. The brand celebrates natural beauty through considered design — where soft forms, gentle hues, and clean typography evoke calm and care. Design Approach The visual system is built around a contemporary wordmark with organic curvature, paired with a serene color palette of cool blues and warm neutrals. The design language focuses on texture and tactility — inspired by the natural movement of skincare formulations. Minimalist layouts and soft contrasts reinforce a sense of authenticity and modern refinement. Deliverables • Brand identity and logotype design • Packaging concepts and color palette • Visual direction and typographic system • Brand pattern and imagery styling Outcome Luméa embodies effortless sophistication — a skincare identity defined by restraint, balance, and sensory clarity. The result is a timeless aesthetic that feels both intimate and elevated, designed to resonate with a modern, design-conscious audience. logo graphicdesigner illustrator designer branding…
    uniE621 Hotel Verde — Luxury Boutique Hotel Brand Identity
    Project Overview Hotel Verde is a conceptual brand identity for a contemporary boutique hotel inspired by nature, architecture, and understated luxury. Designed to evoke tranquility and refinement, the brand merges organic textures with a modern sensibility — creating a seamless visual experience from signage to stationery. Design Approach The identity draws on a palette of deep greens, soft neutrals, and mineral tones to reflect the serenity of natural surroundings. Clean typography and spacious layouts emphasize balance and calm, while tactile materials and metallic accents hint at quiet indulgence. Every element — from monogram to menu layout — was considered to communicate a sense of composure and authenticity. Deliverables • Brand identity system • Logo and monogram design • Print collateral and signage concepts • Color palette and typography guidelines • Visual direction and brand imagery Outcome Hotel Verde’s visual language translates sustainable sophistication into timeless design. The result is a brand identity that feels grounded, elegant, and immersive — embodying a sanctuary where design and nature coexist in harmony. graphicdesigner logo illustrator designer…
    uniE621 Silverwood Vineyards — Brand Identity & Editorial System
    Project Overview Silverwood Vineyards is a conceptual brand identity developed for a Napa Valley estate dedicated to producing wines of elegance, refinement, and heritage. The visual system was designed to capture the essence of timeless sophistication — translating the vineyard’s story into a modern yet classically grounded identity. Design Approach The identity combines structured typography, rich wine-inspired hues, and a restrained editorial layout system to communicate craftsmanship and legacy. Serif and sans-serif pairings were chosen to balance authority with readability, while soft tonal contrasts evoke the texture and depth of the vineyard landscape. The design celebrates subtle luxury — where every typographic and spatial decision reflects care and intention. Deliverables • Brand identity system • Editorial layout and type hierarchy • Logo and wordmark design • Color palette and print applications • Brand guidelines (typography & pattern system) Outcome The Silverwood identity distills tradition into a refined contemporary form — creating a brand language that feels both heritage-driven and effortlessly elegant. Every visual element supports the estate’s narrative: legacy, uncorked. graphicdesigner illustrator branding designer logo…
    uniE621 Café Aureum — Brand Identity & Packaging Design
    Project Overview Café Aureum is a conceptual brand identity for a European-inspired café that celebrates the artistry and ritual of coffee. Rooted in the philosophy “Where coffee becomes culture,” the brand expresses a balance of craftsmanship, restraint, and timeless design. Design Approach The visual language merges modern editorial clarity with old-world charm — pairing olive green and blush pink as signature tones that convey warmth, sophistication, and familiarity. Elegant serif typography, tailored layouts, and stripe motifs create a refined system that feels both classic and contemporary. Deliverables • Brand identity design • Packaging concepts (coffee cups, ice cream containers, takeaway box) • Logo mark and monogram system • Color palette and typography guidelines • Website concept and print collateral Outcome Every element was designed to translate Café Aureum’s ethos — transforming everyday moments into curated experiences. The result is a cohesive brand world that embodies European elegance, artisanal quality, and visual consistency across touchpoints. branding graphicdesigner webdesigner designer logo photo…