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Hi, I’m Dany Is. Román Hidalgo, a versatile Art Director and Graphic Designer with a track record of building cohesive brand visuals and campaigns for beauty, retail, and digital markets. I’ve led creative direction for Belcorp and collaborated with global teams to deliver scalable visuals, production workflows, and on-brand storytelling that resonate across markets. I’m passionate about blending traditional design craft with modern AI-powered tools to accelerate delivery while maintaining high quality. I’ve implemented generative AI workflows (Midjourney, Photoshop Generative AI, Nano Banana, ChatGPT) and fostered cross-functional collaboration in remote settings to exceed campaign goals.…Hi, I’m Dany Is. Román Hidalgo, a versatile Art Director and Graphic Designer with a track record of building cohesive brand visuals and campaigns for beauty, retail, and digital markets. I’ve led creative direction for Belcorp and collaborated with global teams to deliver scalable visuals, production workflows, and on-brand storytelling that resonate across markets. I’m passionate about blending traditional design craft with modern AI-powered tools to accelerate delivery while maintaining high quality. I’ve implemented generative AI workflows (Midjourney, Photoshop Generative AI, Nano Banana, ChatGPT) and fostered cross-functional collaboration in remote settings to exceed campaign goals.

Dany Is. Román Hidalgo

Album Art Designer, Art Director, Concept Visualizer, +7

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Hi, I’m Dany Is. Román Hidalgo, a versatile Art Director and Graphic Designer with a track record of building cohesive brand visuals and campaigns for beauty, retail, and digital markets. I’ve led creative direction for Belcorp and collaborated with global teams to deliver scalable visuals, production workflows, and on-brand storytelling that resonate across markets. I’m passionate about blending traditional design craft with modern AI-powered tools to accelerate delivery while maintaining high quality. I’ve implemented generative AI workflows (Midjourney, Photoshop Generative AI, Nano Banana, ChatGPT) and fostered cross-functional collaboration in remote settings to exceed campaign goals.…Hi, I’m Dany Is. Román Hidalgo, a versatile Art Director and Graphic Designer with a track record of building cohesive brand visuals and campaigns for beauty, retail, and digital markets. I’ve led creative direction for Belcorp and collaborated with global teams to deliver scalable visuals, production workflows, and on-brand storytelling that resonate across markets. I’m passionate about blending traditional design craft with modern AI-powered tools to accelerate delivery while maintaining high quality. I’ve implemented generative AI workflows (Midjourney, Photoshop Generative AI, Nano Banana, ChatGPT) and fostered cross-functional collaboration in remote settings to exceed campaign goals.

Available to hire

Hi, I’m Dany Is. Román Hidalgo, a versatile Art Director and Graphic Designer with a track record of building cohesive brand visuals and campaigns for beauty, retail, and digital markets. I’ve led creative direction for Belcorp and collaborated with global teams to deliver scalable visuals, production workflows, and on-brand storytelling that resonate across markets.

I’m passionate about blending traditional design craft with modern AI-powered tools to accelerate delivery while maintaining high quality. I’ve implemented generative AI workflows (Midjourney, Photoshop Generative AI, Nano Banana, ChatGPT) and fostered cross-functional collaboration in remote settings to exceed campaign goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Freelance Art Director & Graphic Designer at Belcorp

October 1, 2022 - Present

Lead visual direction for international beauty launches (skincare, makeup and fragrance); developed scalable visuals, mood boards and campaign toolkits for multi-market deployment; directed photoshoots including casting, styling, on-site supervision and post-production approvals; approved advanced retouching, color grading and 3D adjustments; implemented generative AI workflows (Midjourney, Photoshop Generative AI, Runway, ChatGPT) reducing production time by 30%; contributed to campaigns surpassing commercial expectations by over 200% in key categories; collaborated with cross-functional marketing and creative teams in remote environments.

AI Art Director / Creative Consultant at EterAI Lab

January 1, 2023 - Present

Led 360° campaign concepts across editorial, retail, e-commerce and catalog platforms; created visual guidelines, launch books and production manuals for internal teams; directed seasonal campaigns including Mother’s Day and Christmas launches; supervised large-scale visual adaptations ensuring global brand consistency.

Expert Graphic Designer at Belcorp

July 1, 2014 - July 1, 2022

Led creative conceptualization for 360° campaigns, aligning visual direction with brand and business objectives; created production manuals, visual guidelines and launch books for internal teams; supervised visual content across retail, e-commerce, editorial, catalog and social media channels; led creative concepts for key commercial moments such as Mother’s Day, Christmas and major sales peaks.

Digital Agency – UX/UI & Visual Concept Development

January 1, 2008 - January 1, 2010

Early career work focusing on UX/UI and visual concept development within digital agencies.

Advertising Agencies – Branding Systems & Integrated Campaigns

January 1, 2010 - January 1, 2012

Experience designing branding systems and executing integrated campaigns across multiple channels.

Healthcare Marketing – Corporate Identity & Event Communication

January 1, 2012 - January 1, 2014

Healthcare marketing work covering corporate identity and event communications.

UX/UI & Visual Concept Development at Digital Agency

January 1, 2008 - December 31, 2010

Early career roles focusing on UX/UI and visual concept development for advertising campaigns.