Hi, I’m Dany Is. Román Hidalgo, a versatile Art Director and Graphic Designer with a track record of building cohesive brand visuals and campaigns for beauty, retail, and digital markets. I’ve led creative direction for Belcorp and collaborated with global teams to deliver scalable visuals, production workflows, and on-brand storytelling that resonate across markets. I’m passionate about blending traditional design craft with modern AI-powered tools to accelerate delivery while maintaining high quality. I’ve implemented generative AI workflows (Midjourney, Photoshop Generative AI, Nano Banana, ChatGPT) and fostered cross-functional collaboration in remote settings to exceed campaign goals.

Dany Is. Román Hidalgo

Hi, I’m Dany Is. Román Hidalgo, a versatile Art Director and Graphic Designer with a track record of building cohesive brand visuals and campaigns for beauty, retail, and digital markets. I’ve led creative direction for Belcorp and collaborated with global teams to deliver scalable visuals, production workflows, and on-brand storytelling that resonate across markets. I’m passionate about blending traditional design craft with modern AI-powered tools to accelerate delivery while maintaining high quality. I’ve implemented generative AI workflows (Midjourney, Photoshop Generative AI, Nano Banana, ChatGPT) and fostered cross-functional collaboration in remote settings to exceed campaign goals.

Available to hire

Hi, I’m Dany Is. Román Hidalgo, a versatile Art Director and Graphic Designer with a track record of building cohesive brand visuals and campaigns for beauty, retail, and digital markets. I’ve led creative direction for Belcorp and collaborated with global teams to deliver scalable visuals, production workflows, and on-brand storytelling that resonate across markets.

I’m passionate about blending traditional design craft with modern AI-powered tools to accelerate delivery while maintaining high quality. I’ve implemented generative AI workflows (Midjourney, Photoshop Generative AI, Nano Banana, ChatGPT) and fostered cross-functional collaboration in remote settings to exceed campaign goals.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Freelance Art Director & Graphic Designer at Belcorp
October 1, 2022 - Present
Lead visual direction for international beauty launches (skincare, makeup and fragrance); developed scalable visuals, mood boards and campaign toolkits for multi-market deployment; directed photoshoots including casting, styling, on-site supervision and post-production approvals; approved advanced retouching, color grading and 3D adjustments; implemented generative AI workflows (Midjourney, Photoshop Generative AI, Runway, ChatGPT) reducing production time by 30%; contributed to campaigns surpassing commercial expectations by over 200% in key categories; collaborated with cross-functional marketing and creative teams in remote environments.
AI Art Director / Creative Consultant at EterAI Lab
January 1, 2023 - Present
Led 360° campaign concepts across editorial, retail, e-commerce and catalog platforms; created visual guidelines, launch books and production manuals for internal teams; directed seasonal campaigns including Mother’s Day and Christmas launches; supervised large-scale visual adaptations ensuring global brand consistency.
Expert Graphic Designer at Belcorp
July 1, 2014 - July 1, 2022
Led creative conceptualization for 360° campaigns, aligning visual direction with brand and business objectives; created production manuals, visual guidelines and launch books for internal teams; supervised visual content across retail, e-commerce, editorial, catalog and social media channels; led creative concepts for key commercial moments such as Mother’s Day, Christmas and major sales peaks.
Digital Agency – UX/UI & Visual Concept Development
January 1, 2008 - January 1, 2010
Early career work focusing on UX/UI and visual concept development within digital agencies.
Advertising Agencies – Branding Systems & Integrated Campaigns
January 1, 2010 - January 1, 2012
Experience designing branding systems and executing integrated campaigns across multiple channels.
Healthcare Marketing – Corporate Identity & Event Communication
January 1, 2012 - January 1, 2014
Healthcare marketing work covering corporate identity and event communications.
UX/UI & Visual Concept Development at Digital Agency
January 1, 2008 - December 31, 2010
Early career roles focusing on UX/UI and visual concept development for advertising campaigns.
Branding Systems & Integrated Campaigns at Advertising Agencies
January 1, 2010 - December 31, 2014
Created branding systems and integrated campaigns across multiple media.

Education

Bachelor Equivalent – Graphic Design & Branding at UCAL
January 1, 2018 - January 1, 2019
Advertising Art Direction & Design at Toulouse Lautrec
January 1, 2006 - January 1, 2010
Advertising Art Direction & Design at Toulouse Lautrec
January 1, 2006 - January 1, 2010
Bachelor Equivalent – Graphic Design & Branding at UCAL
January 1, 2018 - January 1, 2019
Master: AI for Creatives at Founders
January 1, 2025 - March 4, 2026

Qualifications

Master: AI for Creatives Founders
January 1, 2025 - March 4, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet