Available to hire
Hi, I’m Kristyn – a keen runner and designer with more than 20 years of experience shaping brands through UX, art direction and graphic design. I’ve had the privilege to work with Australia’s leading brands, ad agencies and publishing houses, including News Corp, Bauer Media and Pacific Magazines.
I believe collaboration is essential to create products and services that deliver real meaning and value to consumers. I’m passionate about turning ideas into elegant, usable design and leading cross-functional teams to achieve ambitious goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Website Product Manager at Wine Depot (now Kaddy)
March 31, 2022 - March 31, 2022Led the Web Design function within WineDepot including customer research, data analysis, user story creation, design and testing of released functionality.
Freelance Graphic Designer and UX/UI Designer
March 1, 2022 - October 29, 2025Website design projects.
Freelance Graphic Designer and UX/UI Designer
March 1, 2022 - October 29, 2025Independent design work including website design and UX/UI projects.
Website Design Product Manager at Wine Depot (now Kaddy)
March 1, 2022 - March 1, 2022Led the web design function, conducted customer research and data analysis, created user stories, and designed and tested new features across eCommerce platforms. Oversaw UX improvements and visual design to optimise conversion and experience.
Freelance Graphic Designer and UX/UI Designer at Self-Employed / Freelance
March 1, 2022 - October 29, 2025Freelance UX/UI and graphic design across digital product design, branding, packaging, and campaigns. Collaborated with developers and founders to create compelling, conversion-driven websites and brand assets. Focused on translating brand identity into consistent, high-performing creative for beauty and lifestyle brands.
Senior eCommerce Website Designer | UX /UI Designer at MindArc
July 31, 2021 - July 31, 2021Collaborated with an innovative team to design the ultimate customer experience for leading retailers including KING Living, Marcs, Peppermayo, Bec & Bridge, Lee Matthews, VTN, Wine Depot and Sheike.
Senior eCommerce Website Designer | UX / UI Designer at MindArc
July 1, 2021 - July 1, 2021Partnered with developers and founders to deliver high-performing Shopify-based websites for retailers including KING Living, Marcs, Peppermayo, Bec & Bridge, Lee Matthews, VTN, Wine Depot and Sheike. Led design strategy and visual execution, including major site redesigns.
Lead UX /UI & Visual Designer at Canterbury Clothing
June 30, 2020 - June 30, 2020Designed a responsive website for Build the Team to improve the online kit customization experience.
Lead UX / UI & Visual Designer at Canterbury Clothing
June 1, 2020 - June 1, 2020Contract role focusing on Build the Team: designing responsive website and implementing product configurator features to enhance online shopping experience.
UX /Graphic Designer at Lightbulb
December 31, 2019 - December 31, 2019Partner with clients like Westpac to redesign the experience of work, and how they collectively achieve their most audacious goals.
UX / Graphic Designer at Lightbulb
December 1, 2019 - December 1, 2019Re-designed the work experience with Westpac to better align with business goals, collaborating with stakeholders to drive user-centric outcomes.
Creative Director at Mama Disrupt and Hey Gents Magazines
July 31, 2019 - July 31, 2019Art direction and production of digital and print content.
Founder and Creative Director at Le Group Creative
July 31, 2019 - July 31, 2019Founded and led Le Group Creative, delivering branding, digital and print content for clients including True Alliance (Reebok, Speedo, Coach, Nautical, Lacoste, Ben Sherman, Lee, Riders, Wrangler, UGG, Rockport, TEVA, The North Face), Cohen et Sabine, Camilla Franks, Azzollini Swimwear, Vimwood, Polka Dot PR (Nokia, Roses Only and Gumtree), Activision, First National Real Estate, Mumbrella, Ron Bennett, Agnew Wines, Hey Gents, Sunday Somewhere and Scarab Rouge.
Marketing Graphic Designer at Canterbury
July 1, 2019 - July 1, 2019Designed and developed brand and marketing collateral for the ANZ region; collaborated with global design studios.
Creative Director at Mama Disrupt and Hey Gents Magazines
July 1, 2019 - July 1, 2019Art direction and production of digital and print content; led creative strategy for magazines and associated brands.
Founder and Creative Director at Le Group Creative
July 1, 2019 - July 1, 2019Founded and led Le Group Creative, delivering branding, editorial and digital design for clients including Reebok, Speedo, Coach, Lacoste, UGG, The North Face and others; responsible for art direction, concept development and production across print and digital.
Art Director at Medium Rare Content Agency (for Jones Magazine)
November 30, 2016 - November 30, 2016Art direction for Jones Magazine (David Jones) and related publishing work.
Art Director at Jones Magazine (David Jones)
November 1, 2016 - November 1, 2016Art direction for Jones Magazine (David Jones); concept development and production for editorial and advertising.
Creative Services Manager / Art Director at Medium Rare Content Agency
November 1, 2016 - November 1, 2016Art direction for Jones Magazine (David Jones) and other titles; oversight of creative services; collaborated with clients across Qantas, Qantas Link, Travel Insider, Jones, Foxtel and Coles.
Senior Art Director at News Life Media (Melbourne)
March 31, 2016 - March 31, 2016Art direction for Vogue, Vogue Living, GQ, Inside Out, Country Style, delicious., donna hay, Gardening Australia, Australian Good Taste and related titles.
Senior Art Director at News Life Media (Melbourne)
March 1, 2016 - March 1, 2016Senior art direction across multiple fashion and lifestyle titles; strategic creative leadership for print and digital.
Art Director at News Life Media (Melbourne)
March 1, 2016 - March 1, 2016Art direction for VOGUE, VOGUE Living, GQ, Inside Out, Country Style, delicious., donna hay, Gardening Australia, Australian Good Taste, and related titles; led editorial and advertising creative.
Art Director at Agency Team, Pacific Magazines
April 30, 2015 - April 30, 2015Art direction for Women’s Health, Men’s Health, Marie Claire, InStyle, Girlfriend, WHO, Famous, Better Homes & Gardens, Home Beautiful, Take 5 and Bride to Be.
Art Director at Agency Team, Pacific Magazines
April 1, 2015 - April 1, 2015Art direction for Women’s Health, Men’s Health, marie claire, InStyle, Girlfriend, WHO, Famous, Better Homes & Gardens, Home Beautiful, Take 5 and Bride to Be; development of editorial and advertising layouts.
Art Director / Creative Lead at BIG W, Rhubarb and Custard Advertising
April 30, 2014 - April 30, 2014Art direction and production of a monthly magalogue for BIG W.
Art Director / Creative Lead at BIG W, Rhubarb and Custard Advertising
April 1, 2014 - April 1, 2014Art direction and production of a monthly magalogue and campaign materials.
Creative Team Leader at The Australian Institute of Music
November 30, 2013 - November 30, 2013Art direction and production of all marketing creative for print, outdoor and online.
Creative Team Leader at The Australian Institute of Music
November 1, 2013 - November 1, 2013Art direction and production of marketing across print, outdoor and online channels.
Creative Director at It GiRL Magazine, Nuclear Publishing
October 31, 2013 - October 31, 2013Launched the magazine and directed art direction, editorial concept and production of the editorial, advertising and marketing collateral.
Art Director at It GiRL Magazine, Nuclear Publishing
October 1, 2013 - October 1, 2013Art direction for It GiRL Magazine; launching the magazine with creative concept, editorial and advertising production.
Advertising Designer at Pacific Magazines
November 1, 2012 - November 1, 2012Art direction of advertising creative for InStyle, Marie Claire, WHO, Famous and Bride to Be.
Creative Director at Lumière Communications
September 1, 2011 - September 1, 2011Art direction and production of creative for Jeans West, RMK and HTC Phones; led cross-media campaigns.
Marketing Designer at News Magazines
June 1, 2011 - June 1, 2011Design and production of marketing material for VOGUE, VOGUE Living, GQ, Inside Out and related brands.
Creative Promotions Designer at ACP Magazines
July 1, 2010 - July 1, 2010Editorial, marketing and promotions design for Women’s Lifestyle titles and associated campaigns.
Editorial, Marketing and Promotions Designer at ACP Magazines
February 1, 2010 - February 1, 2010Editorial/advertorial layouts and marketing creative for Disney Princess and related titles.
Editorial, Marketing and Promotions Designer at ACP Magazines (Preschool division)
June 1, 2008 - June 1, 2008Editorial/advertorial layouts and marketing for Disney Princess titles and related products.
Graphic Designer at ACP Magazines (Custom Publishing)
March 1, 2008 - March 1, 2008Editorial/advertorial layouts and production for custom publishing projects.
Business Administration Trainee and Freelance Graphic Designer at ACP Magazines
January 1, 2006 - January 1, 2006Trainee of the Month; supported business administration tasks while delivering freelance design work for various titles.
Education
User Experience Design Immersive at General Assembly Sydney
July 1, 2019 - September 1, 2019Graphic Design at Port Macquarie TAFE
January 1, 2005 - July 1, 2005Certificate II in Business Administration & IT at Sydney TAFE Ultimo College
July 1, 2005 - December 1, 2006UX Design Immersive at General Assembly Sydney
July 1, 2019 - September 30, 2019Certificate IV in Business Administration & IT at Sydney TAFE Ultimo College
July 1, 2005 - December 31, 2006Certificate II Graphic Design at Port Macquarie TAFE
January 1, 2005 - July 31, 2005Qualifications
User Experience Design Immersive
July 1, 2019 - September 1, 2019Graphic Design
January 1, 2005 - July 1, 2005Certificate II in Business Administration & IT
July 1, 2005 - December 1, 2006UX Design Immersive
July 1, 2019 - September 30, 2019Certificate IV in Business Administration & IT
July 1, 2005 - December 31, 2006Certificate II Graphic Design
January 1, 2005 - July 31, 2005Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Software & Internet, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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