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Hello! I'm Tayyibah Piracha, a people-first creative lead who thrives in collaborative environments. I have experience guiding content teams, conducting public sector research, and delivering high-quality multimedia outputs. I'm skilled at cross-functional communication, scriptwriting, and policy reporting, with a passion for improving operational efficiency and turning insight into impactful results. I enjoy shaping narratives that resonate with diverse audiences, from policy briefs to engaging video content. I excel at translating field observations into clear, actionable documentation and building strong relationships with writers, editors, and stakeholders to ensure on-time delivery and consistent tone.…Hello! I'm Tayyibah Piracha, a people-first creative lead who thrives in collaborative environments. I have experience guiding content teams, conducting public sector research, and delivering high-quality multimedia outputs. I'm skilled at cross-functional communication, scriptwriting, and policy reporting, with a passion for improving operational efficiency and turning insight into impactful results. I enjoy shaping narratives that resonate with diverse audiences, from policy briefs to engaging video content. I excel at translating field observations into clear, actionable documentation and building strong relationships with writers, editors, and stakeholders to ensure on-time delivery and consistent tone.

Tayyibah Piracha

Creative Director, Content Producer, Content Creator, +2

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Hello! I'm Tayyibah Piracha, a people-first creative lead who thrives in collaborative environments. I have experience guiding content teams, conducting public sector research, and delivering high-quality multimedia outputs. I'm skilled at cross-functional communication, scriptwriting, and policy reporting, with a passion for improving operational efficiency and turning insight into impactful results. I enjoy shaping narratives that resonate with diverse audiences, from policy briefs to engaging video content. I excel at translating field observations into clear, actionable documentation and building strong relationships with writers, editors, and stakeholders to ensure on-time delivery and consistent tone.…Hello! I'm Tayyibah Piracha, a people-first creative lead who thrives in collaborative environments. I have experience guiding content teams, conducting public sector research, and delivering high-quality multimedia outputs. I'm skilled at cross-functional communication, scriptwriting, and policy reporting, with a passion for improving operational efficiency and turning insight into impactful results. I enjoy shaping narratives that resonate with diverse audiences, from policy briefs to engaging video content. I excel at translating field observations into clear, actionable documentation and building strong relationships with writers, editors, and stakeholders to ensure on-time delivery and consistent tone.

Available to hire

Hello! I’m Tayyibah Piracha, a people-first creative lead who thrives in collaborative environments. I have experience guiding content teams, conducting public sector research, and delivering high-quality multimedia outputs. I’m skilled at cross-functional communication, scriptwriting, and policy reporting, with a passion for improving operational efficiency and turning insight into impactful results.

I enjoy shaping narratives that resonate with diverse audiences, from policy briefs to engaging video content. I excel at translating field observations into clear, actionable documentation and building strong relationships with writers, editors, and stakeholders to ensure on-time delivery and consistent tone.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Research Associate at Ombudsman of Punjab Research and Analysis Wing

August 1, 2024 - August 1, 2024

Conducted field visits to public institutions including schools and government offices to observe operations, gather data, and assess policy implementation. Interviewed stakeholders and community members to collect qualitative insights on social service delivery, particularly in education, healthcare, and food security sectors. Co-authored research and policy reports on key initiatives such as the Sehat Card and wheat distribution programs, contributing to policy recommendations reviewed by senior provincial officials. Supported evidence-based recommendations to enhance the effectiveness of public welfare schemes, contributing to actionable strategies for provincial development. Collaborated closely with senior officials to translate field insights into clear, solutions-driven documentation.

Creative Team Executive & On-Floor Manager at Dreamers Media

January 1, 2024 - October 29, 2025

Directly supervised 5 staff and guided the editor department for smooth and efficient results. Led content creation by overseeing team workflows, assigning tasks, and ensuring alignment with project goals. Maintained clear communication across team members and editors, providing feedback, proofreading content, and fostering a cohesive and productive creative process. Regularly reviewed team performance and implemented process improvements to boost efficiency and creativity. Acted as the primary point of contact between writers, editors, and stakeholders to ensure alignment on tone, deadlines, and overall content goals. Handled day-to-day operations and served as the go-to problem solver for any issues on the floor, including staff coordination and real-time decision-making to keep everything running smoothly.

Content Writer and Voice Over Artist at Journal Post

November 1, 2023 - November 1, 2023

Developed, executed and scheduled content for YouTube and Snapchat channel, increasing engagement and reach. Used voice-over skills to translate creative ideas into practice for high-quality and interesting videos.

Intern at United We Reach

August 1, 2022 - August 1, 2022

Assisted in delivering academic sessions to K–12 students, supporting both in-person and digital learning modules. Monitored student progress and provided on-the-spot learning support to help bridge understanding gaps in real time.

Academic Support Volunteer at Hope Uplift Foundation

August 1, 2018 - August 1, 2018

Delivered one-on-one academic support to underperforming students in low-income communities. Identified and documented key learning challenges among students to inform teaching strategies and learning plans.

Academic Support Assistant at Rising Sun Institute

August 1, 2017 - August 1, 2017

Supported individualized learning plans for students with physical and cognitive disabilities by tailoring academic content. Worked closely with special education faculty to ensure each student’s academic and emotional needs were met.