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I am a results-driven digital marketing professional with 6+ years of experience across SEO, content strategy, and inbound marketing. I combine creative storytelling with data-driven insights to boost visibility and engagement. I excel at collaborating across marketing, design, and analytics teams to deliver measurable impact in both B2B and B2C environments, with hands-on experience in keyword research, content optimisation, and email automation using ConvertKit and WordPress.…I am a results-driven digital marketing professional with 6+ years of experience across SEO, content strategy, and inbound marketing. I combine creative storytelling with data-driven insights to boost visibility and engagement. I excel at collaborating across marketing, design, and analytics teams to deliver measurable impact in both B2B and B2C environments, with hands-on experience in keyword research, content optimisation, and email automation using ConvertKit and WordPress.

Sarah Carvalho

Content Strategist, Marketing Strategist, Web Designer, +2

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I am a results-driven digital marketing professional with 6+ years of experience across SEO, content strategy, and inbound marketing. I combine creative storytelling with data-driven insights to boost visibility and engagement. I excel at collaborating across marketing, design, and analytics teams to deliver measurable impact in both B2B and B2C environments, with hands-on experience in keyword research, content optimisation, and email automation using ConvertKit and WordPress.…I am a results-driven digital marketing professional with 6+ years of experience across SEO, content strategy, and inbound marketing. I combine creative storytelling with data-driven insights to boost visibility and engagement. I excel at collaborating across marketing, design, and analytics teams to deliver measurable impact in both B2B and B2C environments, with hands-on experience in keyword research, content optimisation, and email automation using ConvertKit and WordPress.

Available to hire

I am a results-driven digital marketing professional with 6+ years of experience across SEO, content strategy, and inbound marketing. I combine creative storytelling with data-driven insights to boost visibility and engagement.

I excel at collaborating across marketing, design, and analytics teams to deliver measurable impact in both B2B and B2C environments, with hands-on experience in keyword research, content optimisation, and email automation using ConvertKit and WordPress.

Skills

Copywriting

Email Marketing

WordPress

Experience Level

Copywriting

Expert

Email Marketing

Expert

WordPress

Expert

Language

Portuguese

Fluent

English

Fluent

German

Intermediate

French

Beginner

Work Experience

Junior Marketing & Content Assistant at MLforSEO

September 1, 2025 - October 29, 2025

Manage end-to-end content creation and scheduling across video, email, and social media platforms. Develop automated email sequences using ConvertKit, turning course lessons into newsletter workflows. Collaborate on cross-channel marketing strategies to increase engagement and course visibility.

SEO Content Strategist at Coffee Break Languages

October 1, 2023 - October 29, 2025

Developed and implemented an SEO content strategy that improved organic visibility across multiple language brands. Designed and maintained GA4 views and dashboards to compare legacy and new SEO performance, ensuring measurable tracking of optimisation efforts. Configured custom engagement and conversion events in Google Tag Manager for accurate reporting. On average across all language landing pages, increased page views by 90%, active users by 37%, engagement time by 140%, engaged sessions by 80%, and reduced bounce rate by 50%. Translated analytics into actionable insights and presented data visualisations to guide decision-making. Contributed to SEO-optimised content and copywriting for Coffee Break Portuguese and other language brands.

SEO Copywriter at Agência Mestre

August 1, 2023 - August 1, 2023

Wrote and optimised SEO-oriented blog articles, e-books, and white papers for B2B and B2C clients. Created keyword-optimised website content and product descriptions. Produced copy for social media campaigns and product launches. Reviewed existing content and applied latest SEO best practices to improve rankings and CTR.