Sarah Carvalho

Manage end-to-end content creation and scheduling across video, email, and social media platforms. Develop automated email sequences using ConvertKit, turning course lessons into newsletter workflows. Collaborate on cross-channel marketing strategies to increase engagement and course visibility.

Developed and implemented an SEO content strategy that improved organic visibility across multiple language brands. Designed and maintained GA4 views and dashboards to compare legacy and new SEO performance, ensuring measurable tracking of optimisation efforts. Configured custom engagement and conversion events in Google Tag Manager for accurate reporting. On average across all language landing pages, increased page views by 90%, active users by 37%, engagement time by 140%, engaged sessions by 80%, and reduced bounce rate by 50%. Translated analytics into actionable insights and presented data visualisations to guide decision-making. Contributed to SEO-optimised content and copywriting for Coffee Break Portuguese and other language brands.

Wrote and optimised SEO-oriented blog articles, e-books, and white papers for B2B and B2C clients. Created keyword-optimised website content and product descriptions. Produced copy for social media campaigns and product launches. Reviewed existing content and applied latest SEO best practices to improve rankings and CTR.