Available to hire
Hello! I’m a Creative Art Director with over 15 years of experience leading integrated design and marketing campaigns across digital, print, retail, and broadcast platforms. I transform brand strategy into emotionally engaging storytelling that drives growth and customer connection.
I excel at creative direction, motion design, and cross-functional leadership for global consumer brands. I mentor teams, shape campaigns across packaging, digital, OOH, and experiential touchpoints, and collaborate closely with Marketing, Product, and Licensing to deliver brand-aligned outcomes that resonate with audiences.
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Work Experience
Art Director Global Marketing at Moose Toys
October 1, 2025 - October 1, 2025Direct creative vision and brand strategy for campaigns across packaging, digital, print, in-store, and experiential touchpoints; lead global teams to translate brand vision into engaging, market-winning creative for flagship brands including Shopkins, Bluey, Little Live Pets, Gui Gui, Magic Mixies, Heroes of Go Jit Zu, Moose Games, Fandrop, Cookeez, Scruff–a–Luvs, Mama Surprise, Akedo, XOXO Kweenies, Real Littles and more.
Creative Services Specialist at Melbourne Design Agency Pty Ltd
October 1, 2025 - November 11, 2025Leading creative strategy and production across digital, print, and multimedia campaigns; collaborating with cross-functional teams to deliver brand-aligned solutions; bridging concept-to-execution workflows while driving innovation and audience engagement.
Senior Digital Marketing Designer at Moose Toys
July 1, 2019 - July 1, 2019Contributed to the development and delivery of high-impact digital marketing campaigns across digital, print, and broadcast channels; translated brand stories into storyboards and polished digital layouts; produced motion graphics, interactive infographics, and data visualizations; authored and deployed multimedia content via CMS and online campaigns; maintained brand consistency across markets.
Senior Creative Multimedia Designer at Adverto Outdoor Media
April 1, 2015 - April 1, 2015Drove the creative direction and production of large-format digital and outdoor advertising experiences; led multidisciplinary teams through end-to-end delivery — from concept development and motion design to technical deployment — ensuring innovation, precision, and commercial effectiveness.
Senior Designer and Media Consultant at University of Melbourne
August 1, 2013 - August 1, 2013Created engaging 3D motion graphics and digital content, collaborating with stakeholders and global artists to deliver visuals from concept to final production.
Designer On Air Promos at NewsX
July 1, 2012 - July 1, 2012Developed visually dynamic marketing and broadcast assets that strengthened brand presence and viewer engagement; led creative execution of on-air promotional content by blending innovative design with technical accuracy and storytelling intent.
Motion Graphics Designer at B.A.G Films and Media Ltd
April 1, 2011 - April 1, 2011Managed the graphic division, producing broadcast, print, and digital creative assets; designed on-air channel branding and visual sets, collaborating closely with the Channel Head to elevate overall brand identity.
Post–Production Instructor at Frameboxx Animation and Visual Effects
September 1, 2010 - September 1, 2010Oversees end-to-end post-production workflows for film, broadcast, and multimedia projects, directing live-action shoots, editing, and motion graphics. Delivers high-quality, brand-aligned content while mentoring teams, managing client expectations, and ensuring timely, technically precise production outcomes.
Graphic Designer at Aakriti Creations and Innovations
May 1, 2008 - May 1, 2008Worked directly with clients to develop and deliver customized design solutions from concept to final execution. Conducted in-depth research, managed project deadlines, and oversaw small business operations including administration and finance. Designed logos and brand identity elements, ensuring client objectives were met with creativity and precision.
Education
Master of Global Media Communications at University of Melbourne
January 1, 2012 - December 31, 2014Advanced Diploma in 3D Animation & Visual Effects at Frameboxx
January 1, 2006 - December 31, 2008Bachelors in 3D Animation & Visual Effects at University of Delhi
January 1, 2005 - December 31, 2008Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services
Experience Level
Expert
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