Maria Paula Espinosa Canon
I’m Maria Paula Espinosa Canon, a bilingual media professional focused on building global audiences through strategic social campaigns, storytelling, and data-driven content decisions.
About
I’m Maria Paula Espinosa Canon, a bilingual media professional focused on building global audiences through strategic social campaigns, storytelling, and data-driven content decisions. I thrive on leading cross-functional teams to deliver editorial and multimedia content that educates, inspires, and engages diverse audiences around the world.
From producing award-winning visuals to managing real-time digital coverage for major events, I bring creativity, adaptability, and collaboration to every project. I’m fluent in English and Spanish and dedicated to crafting authentic experiences for communities across the globe.
- Joined October 2025
Skills· 8
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Telecommunications
- Professional Services
Work experience
Produced award-winning visuals and editorial content as part of the Emmy®-recognized team for Outstanding Newscast, enhancing credibility with millions of global viewers. Delivered multimedia coverage for 2025 elections and international news stories, ensuring accuracy, inclusivity, and cultural relevance across platforms. Coordinated bilingual (English/Spanish) production workflows, ensuring high-quality translations and accessibility for diverse audiences worldwide. Executed live specials and community-focused programming, producing content under pressure while maintaining global engagement and editorial excellence. Collaborated with cross-departmental teams to execute cohesive storytelling aligned with brand standards and audience impact goals.
Lead bilingual (English/Spanish) social media campaigns across Instagram, TikTok, Facebook, and Pinterest, expanding global reach and boosting engagement and follower growth by 35% within six months. Drive influencer collaborations and social-first product launches to elevate brand visibility and community engagement across international markets. Leverage data analytics to optimize content strategies, improving engagement and retention across diverse international audiences. Partner with brand, product, and design teams to deliver storytelling that informs, educates, and converts worldwide. Develop and manage community recognition programs to strengthen loyalty and advocacy across global audiences.
Drove digital growth and brand engagement globally for Noticias Telemundo, Telemundo Deportes, La Casa de los Famosos, and Billboard Latin Music Awards delivering millions of impressions across platforms. Produced real-time multimedia coverage for the 2022 FIFA World Cup and 2023 FIFA Women’s World Cup, increasing international engagement by 60%. Implemented platform-specific content strategies and WhatsApp engagement campaigns that boosted subscriptions and retention across global audiences. Directed red-carpet and live-event coverage (Billboard Latin Music Awards 2023 & 2024), producing viral content that expanded reach and visibility worldwide. Streamlined cross-functional workflows across editorial, marketing, and legal teams, improving production efficiency by 15% using Asana and other project management tools. Ensured editorial and brand compliance across international sporting events including 2022 FIFA World Cup Qatar, 2023 FIFA Women's World Cup, Premier League, Liga MX, Tea
Education
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