Dina Akhmetova
PR & Communications Professional with 8+ years of experience in various sectors.
About
PR & Communications Professional with 8+ years of experience in various sectors. Proven track record of leading projects across EMEA, driving brand visibility, securing top-tier media coverage, and strengthening stakeholder engagement.
- 6 years' experience
- Joined October 2025
Skills· 2
Languages
- EnglishFluent
- DutchAdvanced
- RussianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Other
- Financial Services
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Work experience· 7 roles
Developed key and industry specific media relations with press. Led and mentored PR teams; managed client relationships; delivered press coverage and improved brand visibility. Achieved notable results including increased accredited journalists and improved event coverage; optimized processes and trained PR team.
March 2023 - August 2025: Developed key and industry-specific media relations; created commercial proposals; monitored media trends; delivered 25+ projects; built a network of 300+ journalists; monthly media coverage reports; led influencer campaigns for major brands; launched first H&M store campaign; strengthened stakeholder relationships.
Responsible for 4-5 client accounts, including budget and costs management. Managed and developed a team of 4 junior PR specialists. Developed key and industry specific media relations with press. Monitored media of press releases or pitch coverage for projects. Consulted and advised clients on relevant PR opportunities. Developed events concepts, organized industry specific round tables and fintech meetups. Monitored and tracked media trends and latest developments. Prepared and reviewed press related materials, drafted and edited press releases. Trained and mentored 9 junior team members and new hires.
Education
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