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I'm Nayia Riri, a motivated digital marketing professional based in Amsterdam with nearly two years of hands-on experience in campaign management, social media strategy, and creative content development. I have a proven ability to execute successful marketing campaigns, boost brand awareness, and drive engagement and conversions. I'm adept at leveraging A/B testing, branding metrics, and Google Ads to optimize performance, and I’m proficient with CRM tools and data-driven strategies. Since earning my MSc in Business Administration with a focus on Digital Marketing from the University of Amsterdam, I’ve sharpened my expertise in advanced marketing techniques and consumer behavior. I’m excited to bring my storytelling, creativity, and strategic thinking to digital marketing roles and contribute to building compelling brand narratives.…I'm Nayia Riri, a motivated digital marketing professional based in Amsterdam with nearly two years of hands-on experience in campaign management, social media strategy, and creative content development. I have a proven ability to execute successful marketing campaigns, boost brand awareness, and drive engagement and conversions. I'm adept at leveraging A/B testing, branding metrics, and Google Ads to optimize performance, and I’m proficient with CRM tools and data-driven strategies. Since earning my MSc in Business Administration with a focus on Digital Marketing from the University of Amsterdam, I’ve sharpened my expertise in advanced marketing techniques and consumer behavior. I’m excited to bring my storytelling, creativity, and strategic thinking to digital marketing roles and contribute to building compelling brand narratives.

Nayia Riri

Content Creator, Content Producer, Social Media Manager, +2

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I'm Nayia Riri, a motivated digital marketing professional based in Amsterdam with nearly two years of hands-on experience in campaign management, social media strategy, and creative content development. I have a proven ability to execute successful marketing campaigns, boost brand awareness, and drive engagement and conversions. I'm adept at leveraging A/B testing, branding metrics, and Google Ads to optimize performance, and I’m proficient with CRM tools and data-driven strategies. Since earning my MSc in Business Administration with a focus on Digital Marketing from the University of Amsterdam, I’ve sharpened my expertise in advanced marketing techniques and consumer behavior. I’m excited to bring my storytelling, creativity, and strategic thinking to digital marketing roles and contribute to building compelling brand narratives.…I'm Nayia Riri, a motivated digital marketing professional based in Amsterdam with nearly two years of hands-on experience in campaign management, social media strategy, and creative content development. I have a proven ability to execute successful marketing campaigns, boost brand awareness, and drive engagement and conversions. I'm adept at leveraging A/B testing, branding metrics, and Google Ads to optimize performance, and I’m proficient with CRM tools and data-driven strategies. Since earning my MSc in Business Administration with a focus on Digital Marketing from the University of Amsterdam, I’ve sharpened my expertise in advanced marketing techniques and consumer behavior. I’m excited to bring my storytelling, creativity, and strategic thinking to digital marketing roles and contribute to building compelling brand narratives.

Available to hire

I’m Nayia Riri, a motivated digital marketing professional based in Amsterdam with nearly two years of hands-on experience in campaign management, social media strategy, and creative content development. I have a proven ability to execute successful marketing campaigns, boost brand awareness, and drive engagement and conversions. I’m adept at leveraging A/B testing, branding metrics, and Google Ads to optimize performance, and I’m proficient with CRM tools and data-driven strategies.

Since earning my MSc in Business Administration with a focus on Digital Marketing from the University of Amsterdam, I’ve sharpened my expertise in advanced marketing techniques and consumer behavior. I’m excited to bring my storytelling, creativity, and strategic thinking to digital marketing roles and contribute to building compelling brand narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Dutch

Beginner

English

Fluent

Greek, Modern

Fluent

Work Experience

Front Desk Staff & Marketing Support (Dual-Role) at Velo Cycle Studios

May 1, 2025 - Present

Contributed social media ideas tailored to the studio’s schedule and promotional periods; supported the creation of marketing content and small campaigns to engage the community; identified opportunities to promote classes, events, and studio updates; ensured a smooth customer experience before, during, and after classes; maintained studio cleanliness and readiness for openings, closures, and transitions between sessions; provided friendly assistance, answered questions, and resolved issues on the spot.

Campaign Management Intern at Parkos

February 1, 2024 - May 1, 2024

Conducted competitor analysis and market research to optimize campaign strategies and create targeted content, improving engagement and relevance. Evaluated social media analytics, refined posting strategies, and achieved a measurable increase in engagement. Developed and executed targeted B2C campaigns via Google Ads and Meta paid advertising, increasing brand awareness, engagement, and leads. Collaborated with CRM specialist to enhance email automation, increasing customer outreach efficiency in a B2C context, and boosting subscription rates. Managed social media content scheduling across Meta, YouTube, and TikTok, ensuring consistent brand presence and growth. Conducted A/B tests across campaigns and paid ads, leading to data-driven optimizations. Developed creative content ideas that increased user engagement and effectively communicated USPs.

Brand, Marketing & Communications Intern at EY Cyprus

July 1, 2022 - May 1, 2023

Analyzed past marketing initiatives and revamped strategies to retain readers and attract new audiences. Managed social media pages and content across multiple service lines, boosting brand awareness and online presence. Assisted in executing targeted B2B marketing campaigns, significantly enhancing brand awareness and increasing call-to-action conversions and customer retention. Developed internal communications and newsletters that effectively supported company initiatives, driving higher employee engagement and participation. Photographed events to enhance the company’s visual presence and brand identity. Refined press releases and reports, improving communication clarity and impact.

Marketing Ambassador & Writer at Athena Studies

September 1, 2020 - April 1, 2021

Promoted student services and wrote content for various courses.